Marketing Tools for Organizations
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Questions and Answers

What is an example of a method to decrease monetary costs for desired behavior mentioned in the text?

  • Fitness trackers
  • Free movie tickets
  • Low-calorie recipes
  • Discount coupons (correct)
  • Which of the following is NOT mentioned as a tactic to decrease nonmonetary costs for desired behavior?

  • Anchoring a new behavior to an established habit
  • Reducing usage time through new behavior embedding
  • Offering free gadgets (correct)
  • Encouraging physical activity
  • What type of discount is mentioned in the text as a method to decrease monetary costs?

  • Gasoline discounts
  • Cash discounts (correct)
  • Electronics discounts
  • Beauty product discounts
  • How might people be encouraged to floss their teeth, according to the text?

    <p>While watching television</p> Signup and view all the answers

    What is an example of decreasing nonmonetary costs for desired behavior mentioned in the text?

    <p>Encouraging carpooling</p> Signup and view all the answers

    Which method is suggested in the text to encourage physical activity?

    <p>Climbing the stairs instead of taking the elevator</p> Signup and view all the answers

    What can be anchored to an established habit to encourage a new behavior, according to the text?

    <p>Snacking habit</p> Signup and view all the answers

    'Embedding' a new behavior into present active ties can help reduce what type of costs?

    <p>Time and physical or psychological costs</p> Signup and view all the answers

    'Promotional pricing based on geographic locations' is an example of decreasing what kind of costs?

    <p>'Monetary' costs</p> Signup and view all the answers

    'Subsidizing the incentive, distributing coupons, and getting the word out' are activities that may involve which organization mentioned in the text?

    <p>'Social marketing organizations'</p> Signup and view all the answers

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