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What is a possible advantage of franchising?
What is a possible advantage of franchising?
- Possible exaggeration of advantages by franchiser
- Inflexibility due to restrictions imposed by franchiser
- Termination policies of franchiser may allow little security
- Access to extensive advertising (correct)
What is a potential disadvantage of franchising?
What is a potential disadvantage of franchising?
- Few start-up problems
- Access to quality training and ongoing support
- Onerous reporting requirements (correct)
- Use of well-known trademark or trade name
What is a possible advantage of licensing?
What is a possible advantage of licensing?
- It requires little capital (correct)
- Possible exaggeration of advantages by licensor
- Inflexibility due to restrictions imposed by licensor
- Access to extensive advertising
What is a potential disadvantage of licensing?
What is a potential disadvantage of licensing?
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What may be a concern for a franchisee regarding the franchiser's termination policies?
What may be a concern for a franchisee regarding the franchiser's termination policies?
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