International Marketing Entry Modes Quiz
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Questions and Answers

What is a possible advantage of franchising?

  • Possible exaggeration of advantages by franchiser
  • Inflexibility due to restrictions imposed by franchiser
  • Termination policies of franchiser may allow little security
  • Access to extensive advertising (correct)

    • What is a potential disadvantage of franchising?

  • Few start-up problems
  • Access to quality training and ongoing support
  • Onerous reporting requirements (correct)
  • Use of well-known trademark or trade name

    • What is a possible advantage of licensing?

  • It requires little capital (correct)
  • Possible exaggeration of advantages by licensor
  • Inflexibility due to restrictions imposed by licensor
  • Access to extensive advertising

    • What is a potential disadvantage of licensing?

    <p>Cost of franchise and other fees may reduce your profit margins</p> Signup and view all the answers

    What may be a concern for a franchisee regarding the franchiser's termination policies?

    <p>Termination policies of franchiser may allow little security</p> Signup and view all the answers

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