International Marketing Entry Modes Quiz

Possible exaggeration of advantages by franchiser

Inflexibility due to restrictions imposed by franchiser

Termination policies of franchiser may allow little security

Access to extensive advertising (correct)

Few start-up problems

Access to quality training and ongoing support

Onerous reporting requirements (correct)

Use of well-known trademark or trade name

It requires little capital (correct)

Possible exaggeration of advantages by licensor

Inflexibility due to restrictions imposed by licensor

Access to extensive advertising

<p>Cost of franchise and other fees may reduce your profit margins</p> Signup and view all the answers

<p>Termination policies of franchiser may allow little security</p> Signup and view all the answers