International Market Entry Modes Quiz

False

False

False

<p>False</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>Existing demand in foreign countries = Can be served by offering products and services that meet the current demand Latent demand in foreign markets = May exist due to the lack of technological solutions for certain problems Incipient demand in foreign markets = Characterized by declining growth rates and consumption patterns of certain products International marketing opportunities = Identified by recognizing unfulfilled demand in a foreign country or by recognizing goods and services in foreign markets that can be obtained to fulfill domestic demand</p> Signup and view all the answers

<p>International marketing opportunities = Identifying unfulfilled demand in a foreign country or recognizing goods and services in foreign markets that can be obtained to fulfill domestic demand Managerial task = Assessing the nature of foreign market demand and the company's ability to serve that demand Marketers = Attracted to incipient markets because of their large volume Latent demand = May exist in foreign markets due to the lack of technological solutions for certain problems</p> Signup and view all the answers

<p>Unfulfilled demand in a foreign country = A firm can effectively fulfill through its offerings Goods and services in foreign markets = That a company can obtain to fulfill domestic demand Existing, latent, or incipient demands in foreign countries = That a firm can effectively fulfill through its offerings Incipient demand = Characterized by declining growth rates and consumption patterns of certain products</p> Signup and view all the answers

<p>Marketing task = Offering superior value to customers, whereby their preferences can be channeled in favor of your company's offerings Managerial task = Assessing the nature of foreign market demand and the company's ability to serve that demand Company's ability to serve foreign market demand = Assessing the nature of foreign market demand and the company's ability to serve that demand Servicing existing demand in foreign countries = By offering products and services that meet the current demand</p> Signup and view all the answers

<p>Latent Demand = Unfulfilled need or want of a substantial number of people in a market Incipient Demand = Emerging demand for certain products and services characterized by high growth potential Market Development Activities = Efforts to stimulate latent demand into 'ready demand' for products and services Global Orientation to Business = Approach that considers opportunities to source goods and services from foreign countries for domestic and other foreign markets</p> Signup and view all the answers

<p>Latent Demand = May exist due to unavailability of certain products that fulfill the need or want of people in a market Incipient Demand = Characterized by emerging demand for certain products and services, providing signals for high market growth Existing Demand = Visible in local shortage of goods, substantial imports, or higher prices charged for these goods in local markets Ready Demand = Result of stimulating latent demand through market development activities</p> Signup and view all the answers

<p>Latent Demand = Requires studying the needs and wants of people in foreign markets and undertaking market development activities Incipient Demand = Involves both challenging and exciting market development activities as well as the threat of new entrants into the marketplace Global Orientation to Business = Entails assessing the supply position of foreign countries and the ability to acquire foreign goods and services to fulfill demand in various markets Market Development Activities = Necessary to benefit from latent markets by stimulating the latent demand into 'ready demand' for products and services</p> Signup and view all the answers

<p>Latent Markets = Opportunity to study foreign market needs and stimulate unfulfilled demand into 'ready demand' through market development activities Incipient Markets = Attract international marketers due to emerging demand with high growth potential, but also involve the threat of new entrants into the marketplace Global Sourcing = Opportunity to source goods and services from foreign countries to fulfill demand in domestic and other foreign markets Domestic Market Opportunity = Involves assessing the supply position of foreign countries and ability to acquire foreign goods and services to fulfill demand in various markets</p> Signup and view all the answers