International Market Entry Modes Quiz

International marketing opportunities can only be identified by recognizing unfulfilled demand in a foreign country.

False (B)

The primary indicators of international marketing opportunity are solely the demand and supply situation for products in a foreign country.

False (B)

When there is already existing demand for certain products and services in foreign countries, a company should not serve that market.

False (B)

The managerial task is solely to assess the nature of foreign market demand, irrespective of the company's ability to serve that demand.

False (B) Signup and view all the answers

Latent demand may exist in foreign markets due to the lack of technological solutions for certain problems.

True (A) Signup and view all the answers

Marketers are likely to be attracted to incipient markets because of their large volume.

False (B) Signup and view all the answers

Incipient demand is characterized by declining growth rates and consumption patterns of certain products.

False (B) Signup and view all the answers

To benefit from latent markets, it is necessary to undertake market development activities and stimulate the latent demand into 'ready demand'.

True (A) Signup and view all the answers

Servicing incipient demand does not involve any market development activities.

False (B) Signup and view all the answers

Opportunities to source goods and services from foreign countries only exist for domestic markets, not other foreign countries.

False (B) Signup and view all the answers

Match the following with their descriptions:

Existing demand in foreign countries = Can be served by offering products and services that meet the current demand Latent demand in foreign markets = May exist due to the lack of technological solutions for certain problems Incipient demand in foreign markets = Characterized by declining growth rates and consumption patterns of certain products International marketing opportunities = Identified by recognizing unfulfilled demand in a foreign country or by recognizing goods and services in foreign markets that can be obtained to fulfill domestic demand Signup and view all the answers

Match the following with their roles:

International marketing opportunities = Identifying unfulfilled demand in a foreign country or recognizing goods and services in foreign markets that can be obtained to fulfill domestic demand Managerial task = Assessing the nature of foreign market demand and the company's ability to serve that demand Marketers = Attracted to incipient markets because of their large volume Latent demand = May exist in foreign markets due to the lack of technological solutions for certain problems Signup and view all the answers

Match the following with their characteristics:

Unfulfilled demand in a foreign country = A firm can effectively fulfill through its offerings Goods and services in foreign markets = That a company can obtain to fulfill domestic demand Existing, latent, or incipient demands in foreign countries = That a firm can effectively fulfill through its offerings Incipient demand = Characterized by declining growth rates and consumption patterns of certain products Signup and view all the answers

Match the following with their tasks:

Marketing task = Offering superior value to customers, whereby their preferences can be channeled in favor of your company's offerings Managerial task = Assessing the nature of foreign market demand and the company's ability to serve that demand Company's ability to serve foreign market demand = Assessing the nature of foreign market demand and the company's ability to serve that demand Servicing existing demand in foreign countries = By offering products and services that meet the current demand Signup and view all the answers

Match the following terms with their definitions:

Latent Demand = Unfulfilled need or want of a substantial number of people in a market Incipient Demand = Emerging demand for certain products and services characterized by high growth potential Market Development Activities = Efforts to stimulate latent demand into 'ready demand' for products and services Global Orientation to Business = Approach that considers opportunities to source goods and services from foreign countries for domestic and other foreign markets Signup and view all the answers

Match the following types of demand with their characteristics:

Latent Demand = May exist due to unavailability of certain products that fulfill the need or want of people in a market Incipient Demand = Characterized by emerging demand for certain products and services, providing signals for high market growth Existing Demand = Visible in local shortage of goods, substantial imports, or higher prices charged for these goods in local markets Ready Demand = Result of stimulating latent demand through market development activities Signup and view all the answers

Match the following terms with their implications for international marketing:

Latent Demand = Requires studying the needs and wants of people in foreign markets and undertaking market development activities Incipient Demand = Involves both challenging and exciting market development activities as well as the threat of new entrants into the marketplace Global Orientation to Business = Entails assessing the supply position of foreign countries and the ability to acquire foreign goods and services to fulfill demand in various markets Market Development Activities = Necessary to benefit from latent markets by stimulating the latent demand into 'ready demand' for products and services Signup and view all the answers

Match the following opportunities with their descriptions:

Latent Markets = Opportunity to study foreign market needs and stimulate unfulfilled demand into 'ready demand' through market development activities Incipient Markets = Attract international marketers due to emerging demand with high growth potential, but also involve the threat of new entrants into the marketplace Global Sourcing = Opportunity to source goods and services from foreign countries to fulfill demand in domestic and other foreign markets Domestic Market Opportunity = Involves assessing the supply position of foreign countries and ability to acquire foreign goods and services to fulfill demand in various markets Signup and view all the answers

International Market Entry Modes Quiz

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Questions and Answers

International marketing opportunities can only be identified by recognizing unfulfilled demand in a foreign country.

The primary indicators of international marketing opportunity are solely the demand and supply situation for products in a foreign country.

When there is already existing demand for certain products and services in foreign countries, a company should not serve that market.

The managerial task is solely to assess the nature of foreign market demand, irrespective of the company's ability to serve that demand.

Latent demand may exist in foreign markets due to the lack of technological solutions for certain problems.

Marketers are likely to be attracted to incipient markets because of their large volume.

Incipient demand is characterized by declining growth rates and consumption patterns of certain products.

To benefit from latent markets, it is necessary to undertake market development activities and stimulate the latent demand into 'ready demand'.

Servicing incipient demand does not involve any market development activities.

Opportunities to source goods and services from foreign countries only exist for domestic markets, not other foreign countries.

Match the following with their descriptions:

Match the following with their roles:

Match the following with their characteristics:

Match the following with their tasks:

Match the following terms with their definitions:

Match the following types of demand with their characteristics:

Match the following terms with their implications for international marketing:

Match the following opportunities with their descriptions:

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