International Marketing and Sales Management

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following best describes the primary role of a sales manager?

  • Leading and managing sales professionals to achieve sales targets. (correct)
  • Developing new product lines based on customer feedback.
  • Analyzing market trends to identify new opportunities.
  • Overseeing the company's financial performance and reporting.

Which of the following is NOT typically a key responsibility of a sales manager?

  • Sales planning and strategy.
  • Setting sales targets.
  • Managing human resource functions outside the sales team. (correct)
  • Sales forecasting and reporting.

Effective sales performance evaluation primarily aims to:

  • Rank employees based on their sales figures.
  • Identify areas for improvement and enhance team effectiveness. (correct)
  • Reduce the sales team size to cut costs.
  • Determine employee salaries and bonuses.

Why are strategy and technique considered essential in marketing and sales management?

<p>They ensure a focused approach to promoting and selling products. (D)</p> Signup and view all the answers

In the context of sales team management, motivating the team is important for:

<p>Achieving bonus targets and improving overall performance. (C)</p> Signup and view all the answers

What does 'International Marketing' primarily involve?

<p>Marketing with foreign market. (A)</p> Signup and view all the answers

Which activity directly contributes to effective collaboration and communication within a sales team?

<p>Creating open channels for information sharing and collaborative projects. (D)</p> Signup and view all the answers

What is the main purpose of sales forecasting and reporting?

<p>To predict future sales performance and provide insights for strategic decisions. (D)</p> Signup and view all the answers

How does relationship management impact the role of a sales manager?

<p>It increases the importance of fostering relationships to retain and grow accounts. (A)</p> Signup and view all the answers

Why is sales training and development important for a sales team?

<p>It equips sales staff with essential skills and knowledge, enhancing their effectiveness. (C)</p> Signup and view all the answers

Flashcards

International Marketing

Marketing across national borders, involving adapting strategies to different foreign markets.

Role of a Sales Manager

To guide and direct sales professionals in order to achieve or exceed sales targets.

Setting Sales Targets

Establishing specific revenue goals or quotas for individual sales representatives or teams.

Sales Planning & Strategy

Creating strategies to achieve sales goals through planning sales activities.

Signup and view all the flashcards

Team Management

The ability to effectively manage and coordinate a sales team.

Signup and view all the flashcards

Marketing and Sales Management

Dynamic and essential, focusing on adapting to market changes and utilizing effective techniques to promote and sell products.

Signup and view all the flashcards

Sales Forecasting & Reporting

Forecasting, Analyzing and reporting on sales data to make informed decisions.

Signup and view all the flashcards

Relationship Management

Building and maintaining strong relationships with customers.

Signup and view all the flashcards

Study Notes

  • International Marketing involves marketing with foreign markets.

The Role of Sales Managers

  • Sales managers lead and manage sales professionals to achieve sales targets.

Key Responsibilities of Sales Manager:

  • Setting sales targets.
  • Sales planning and strategy.
  • Team management which involves human resource management.
  • Sales forecasting and reporting.
  • Relationship management is a marketing management that pertains to relationship management where people provide value when the people or sales manager earns it.
  • Sales training and development.
  • Collaboration and communication provides information.
  • Motivating the team with bonus'.
  • Sales performance evaluation ensures effectiveness.
  • Marketing and sales management is dynamic and essential when focused on strategy to promote and sell products.
  • Sales manager is a marketing manager.

Role of Marketing

  • Includes research: to determine the customer via business.
  • Development: business customer is more effective.
  • Implemented service.
  • Management plan ensures company is fit for business.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

More Like This

Marketing and Sales Concepts
30 questions

Marketing and Sales Concepts

SelfSatisfactionBanshee avatar
SelfSatisfactionBanshee
Marketing Management Course Overview
34 questions
Use Quizgecko on...
Browser
Browser