Podcast
Questions and Answers
What type of data is collected by someone other than the researcher?
What type of data is collected by someone other than the researcher?
- Internal Data
- Secondary Data (correct)
- Primary Data
- External Data
What type of data is more important to the marketing researcher today due to its availability and usefulness?
What type of data is more important to the marketing researcher today due to its availability and usefulness?
- Internal Data
- External Data
- Primary Data
- Secondary Data (correct)
What term refers to the use of internal databases to target programs directly to consumers?
What term refers to the use of internal databases to target programs directly to consumers?
- Primary Data
- Internal Data
- Database Marketing (correct)
- External Data
What is a collection of data and information describing items of interest?
What is a collection of data and information describing items of interest?
What is the definition of Market Research?
What is the definition of Market Research?
What type of data is obtained outside the firm?
What type of data is obtained outside the firm?
What type of marketing relies heavily on interpersonal communication and interaction between buyers and sellers?
What type of marketing relies heavily on interpersonal communication and interaction between buyers and sellers?
What is the term for the series of conversations between buyers and sellers that take place over time in an attempt to build relationships?
What is the term for the series of conversations between buyers and sellers that take place over time in an attempt to build relationships?
What is the relationship between salespeople and revenue in most business firms?
What is the relationship between salespeople and revenue in most business firms?
Which role played by salespeople in consultative selling is most dependent on the salesperson's business, industry, and customer knowledge?
Which role played by salespeople in consultative selling is most dependent on the salesperson's business, industry, and customer knowledge?
Which of the following is not a typical skill required for trust-based relationship selling?
Which of the following is not a typical skill required for trust-based relationship selling?
What is a key difference between traditional sales tactics and trust-based relationship selling methods today?
What is a key difference between traditional sales tactics and trust-based relationship selling methods today?
What is the testing of new product concepts in a targeted segment of the market called?
What is the testing of new product concepts in a targeted segment of the market called?
What should a product manager focus on the most when building a new product?
What should a product manager focus on the most when building a new product?
Is it useful to add features to a product if the customer does not use them?
Is it useful to add features to a product if the customer does not use them?
When did modern product management start to take shape?
When did modern product management start to take shape?
What is the term for all activities and processes that provide value to customers?
What is the term for all activities and processes that provide value to customers?
What is the bundle of benefits offered to consumers through a channel of distribution called?
What is the bundle of benefits offered to consumers through a channel of distribution called?
What is a key characteristic of the value chain concept?
What is a key characteristic of the value chain concept?
What is the minimum level of service that a customer expects from a retailer?
What is the minimum level of service that a customer expects from a retailer?
What is a unique strategy that no competing retailer has perfected?
What is a unique strategy that no competing retailer has perfected?
What is the term for the measurement of customer satisfaction and loyalty?
What is the term for the measurement of customer satisfaction and loyalty?
What is true about a retailer's core customers?
What is true about a retailer's core customers?
What is a component of relationship retailing?
What is a component of relationship retailing?
Which type of service gives retailers a competitive advantage?
Which type of service gives retailers a competitive advantage?
What type of account bills customers monthly based on their outstanding cumulative balance?
What type of account bills customers monthly based on their outstanding cumulative balance?
In which type of account must customers pay their full bill when it is due?
In which type of account must customers pay their full bill when it is due?
Which strategy allows retailers to reward their best customers?
Which strategy allows retailers to reward their best customers?
What is a critical component of a customer loyalty program?
What is a critical component of a customer loyalty program?
What is the term for an ongoing relationship between parties involved in producing and selling goods and services?
What is the term for an ongoing relationship between parties involved in producing and selling goods and services?
