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12 Questions

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International Market Segmentation Quiz

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Questions and Answers

What is the primary focus of psychographic segmentation?

Income levels

Consumer knowledge and attitudes

Social class, lifestyle, and personality characteristics (correct)

Geographic location

Which variable is used to segment markets based on consumer loyalty?

Geographic location

Lifestyles

User status (correct)

Social class

How does behavioral segmentation divide a market?

By social class

By geographic location

Based on benefits sought (correct)

By personality characteristics

What does geographic segmentation primarily focus on?

Geographic location Signup and view all the answers

What is the purpose of geographic segmentation in international markets?

To group countries based on regions with common traits and behaviors Signup and view all the answers

Why do firms use geographic segmentation in international markets?

To cater to consumers with similar needs and buying behavior in different countries Signup and view all the answers

Which market segmentation factor involves grouping countries by overall level of economic development?

Economic factors Signup and view all the answers

In which scenario would concentrated marketing be the best strategy according to the text?

When a company has limited resources Signup and view all the answers

What is the purpose of geographic segmentation?

To divide a market into different geographical units Signup and view all the answers

In what way does geographic segmentation help in targeting customers?

By reaching customers more efficiently based on their location Signup and view all the answers

What is an example of a geographical unit for geographic segmentation?

Neighborhoods Signup and view all the answers

How does geographic segmentation contribute to market segmentation?

By dividing large heterogeneous markets into smaller segments that can be reached more efficiently Signup and view all the answers