12 Questions
What is the primary focus of psychographic segmentation?
Social class, lifestyle, and personality characteristics
Which variable is used to segment markets based on consumer loyalty?
User status
How does behavioral segmentation divide a market?
Based on benefits sought
What does geographic segmentation primarily focus on?
Geographic location
What is the purpose of geographic segmentation in international markets?
To group countries based on regions with common traits and behaviors
Why do firms use geographic segmentation in international markets?
To cater to consumers with similar needs and buying behavior in different countries
Which market segmentation factor involves grouping countries by overall level of economic development?
Economic factors
In which scenario would concentrated marketing be the best strategy according to the text?
When a company has limited resources
What is the purpose of geographic segmentation?
To divide a market into different geographical units
In what way does geographic segmentation help in targeting customers?
By reaching customers more efficiently based on their location
What is an example of a geographical unit for geographic segmentation?
Neighborhoods
How does geographic segmentation contribute to market segmentation?
By dividing large heterogeneous markets into smaller segments that can be reached more efficiently
Test your knowledge about segmenting international markets and forming consumer segments across different countries based on their needs and buying behavior. The quiz covers topics such as geographic location, economic factors, and cultural differences in international market segmentation.
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