Podcast
Questions and Answers
In international business, marketing is concerned with ______?
In international business, marketing is concerned with ______?
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?
International marketing
While deciding on market segmentation and product diversification, Svendsen Sport considers all of the following factors except ______?
While deciding on market segmentation and product diversification, Svendsen Sport considers all of the following factors except ______?
International marketing differs from domestic marketing in that ______?
International marketing differs from domestic marketing in that ______?
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In comparing international and domestic marketing, it is best to state that ______?
In comparing international and domestic marketing, it is best to state that ______?
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________ is the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.
________ is the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.
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When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?
When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?
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Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ______?
Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ______?
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Which of the following would be an example of a customer orientation in international marketing?
Which of the following would be an example of a customer orientation in international marketing?
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Jen Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Jen Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization. Jen Homes most likely follows a ______?
Jen Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Jen Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization. Jen Homes most likely follows a ______?
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Which of the following BEST describes a company that follows a social marketing orientation?
Which of the following BEST describes a company that follows a social marketing orientation?
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________ is the most common way of identifying market segments within a country.
________ is the most common way of identifying market segments within a country.
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Which of the following is most likely to occur when a firm segments markets by country?
Which of the following is most likely to occur when a firm segments markets by country?
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What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?
What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?
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When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ______?
When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ______?
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Which of the following is NOT one of the three personality traits that specifically affect international marketing?
Which of the following is NOT one of the three personality traits that specifically affect international marketing?
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Consumer ethnocentrism, which refers to a preference for local over global, such as seeking out local alternatives when buying products and services, is a personality trait that affects international marketing.
Consumer ethnocentrism, which refers to a preference for local over global, such as seeking out local alternatives when buying products and services, is a personality trait that affects international marketing.
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Cosmopolitanism, which refers to the importance of acquiring possessions as a means of self-satisfaction and happiness, as well as for the appearance of success, is a personality trait that affects international marketing.
Cosmopolitanism, which refers to the importance of acquiring possessions as a means of self-satisfaction and happiness, as well as for the appearance of success, is a personality trait that affects international marketing.
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International marketing is unlike domestic marketing because the basic principles are completely different.
International marketing is unlike domestic marketing because the basic principles are completely different.
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The marketing approach a company takes internationally should be compatible with its overall aims and strategies.
The marketing approach a company takes internationally should be compatible with its overall aims and strategies.
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Companies sell many undifferentiated commodities primarily on the basis of price because of universal demand.
Companies sell many undifferentiated commodities primarily on the basis of price because of universal demand.
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A company may aim a product at a small share of its domestic market and then find many consumers abroad who will also buy it.
A company may aim a product at a small share of its domestic market and then find many consumers abroad who will also buy it.
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In a sales orientation, a company sells abroad what it sells domestically by assuming that consumers are sufficiently similar.
In a sales orientation, a company sells abroad what it sells domestically by assuming that consumers are sufficiently similar.
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In a production orientation, a company focuses on efficiency and product quality when selling abroad.
In a production orientation, a company focuses on efficiency and product quality when selling abroad.
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Companies with social marketing orientations pay close attention to the potential environmental, health, social, and work-related problems that may arise when selling or making their products.
Companies with social marketing orientations pay close attention to the potential environmental, health, social, and work-related problems that may arise when selling or making their products.
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Passive exports involve the filling of unsolicited orders from abroad.
Passive exports involve the filling of unsolicited orders from abroad.
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A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.
A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.
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Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.
Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.
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The most common way of identifying market segments within a country. is through demographics.
The most common way of identifying market segments within a country. is through demographics.
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A company may hold one or more elements of its marketing functions—prices, promotion, branding, and distribution—constant while altering the others.
A company may hold one or more elements of its marketing functions—prices, promotion, branding, and distribution—constant while altering the others.
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In a short essay, discuss the international application of five common marketing orientations.
In a short essay, discuss the international application of five common marketing orientations.
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A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ______.
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ______.
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________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.
________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.
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Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?
Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?
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Some critics complain that MNEs introduce and promote superfluous products in developing countries, causing consumers there to buy these products rather than things they need for their health. People answering this criticism have contended that ______.
Some critics complain that MNEs introduce and promote superfluous products in developing countries, causing consumers there to buy these products rather than things they need for their health. People answering this criticism have contended that ______.
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Agreements on international product standards are hampered by all the following factors EXCEPT ______?
Agreements on international product standards are hampered by all the following factors EXCEPT ______?
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What is the most likely reason that companies such as Gillette (razor blades) and 3M (scouring pads) sell products in smaller package sizes in some developing countries?
What is the most likely reason that companies such as Gillette (razor blades) and 3M (scouring pads) sell products in smaller package sizes in some developing countries?
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Critics complain that pharmaceutical research budgets emphasize non-debilitating conditions common in developed countries rather than life-threatening diseases common in developing countries. People answering this criticism have contended that ______?
Critics complain that pharmaceutical research budgets emphasize non-debilitating conditions common in developed countries rather than life-threatening diseases common in developing countries. People answering this criticism have contended that ______?
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Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?
Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?
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If a company's foreign sales per customer is small compared to those in its domestic market, it should most likely ______?
If a company's foreign sales per customer is small compared to those in its domestic market, it should most likely ______?
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There are more cost savings for international branding standardization than for international product standardization.
There are more cost savings for international branding standardization than for international product standardization.
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Different country standards, such as safety regulations, add complexity to whether companies decide to use a globally standardized product.
Different country standards, such as safety regulations, add complexity to whether companies decide to use a globally standardized product.
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Although the broadening of product lines increases distribution efficiencies, too broad a line can create problems in selling.
Although the broadening of product lines increases distribution efficiencies, too broad a line can create problems in selling.
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Explicit legal requirements, usually meant to protect consumers, cause companies to customize products for foreign markets.
Explicit legal requirements, usually meant to protect consumers, cause companies to customize products for foreign markets.
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Religious differences can force a company to limit the standardization of product offerings globally.
Religious differences can force a company to limit the standardization of product offerings globally.
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In a short essay, describe the various reasons for product alteration.
In a short essay, describe the various reasons for product alteration.
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Study Notes
International Marketing
- International marketing is concerned with identifying, measuring, and pursuing customer needs and market opportunities abroad.
- It involves disseminating organizational culture, maintaining a consistent flow of product innovations, and interacting with global business leaders.
- International marketing differs from domestic marketing in applying principles differently, as environmental variations require changes.
Marketing Process
- Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to satisfy national and individual objectives is called international marketing
- Market segmentation and product diversification require analysis of factors like fish species, water type, and season.
International Marketing Orientations
- Marketing strategies are classified according to marketing orientations, segmentation, and targeting.
- Various orientations exist, including sales, customer, and social marketing.
- A sales orientation focuses on the ability to sell the same product in multiple countries.
- A customer orientation focuses on product adjustments for foreign needs.
- A social orientation focuses on the potential environmental, health, social and work-related problems that selling products may cause.
Customer Orientation
- It involves segmenting the total customer base into homogeneous groups to create unique marketing strategies for each group. This method enables customized strategies.
International Marketing Strategy
- A company's international marketing approach should align with overall goals.
- Companies may use sales or production orientations, but a customer orientation often yields better results.
- Companies sell similar products in different countries when consumer characteristics are similar.
International Marketing Mix
- The successful marketing mix includes the conception, pricing, promotion, and distribution of goods and services across national borders.
- The mix needs to be adaptable to various market segments in the same region and global scale.
- Various marketing strategies are necessary, depending on the situation and market.
Domestic vs International Marketing
- International marketing often involves more factors than domestic marketing, such as currency fluctuations, legal regulations, and cultural differences.
- It's important to tailor marketing strategies to specific countries because, while similar principles are at play, effective campaigns differ greatly in each country.
Strategies for International Market
- Different methods exist for international market analysis.
- Companies use various strategies to best position themselves in a new market by understanding the market and determining the appropriate strategy for each product offering.
Summary
- International marketing involves adapting marketing strategies to diverse cultures and market conditions.
- Key principles include identifying customer needs, understanding the differences between countries, and adopting strategies best suited for the regions targeted.
- It requires more extensive market research and adjustments to ensure the success of the product or service.
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Description
This quiz explores key concepts in international marketing, including market opportunities, customer needs, and the marketing process. It covers different marketing orientations and the unique strategies required for global markets. Test your knowledge on how international marketing differs from domestic marketing.
