International Marketing Overview
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Questions and Answers

In international business, marketing is concerned with?

  • Interacting with global business leaders
  • Disseminating the organizational culture of a firm across global subsidiaries
  • Identifying, measuring, and pursuing customer needs and market opportunities abroad (correct)
  • Maintaining a steady flow of product-based innovations
  • What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?

    International marketing

    While deciding on market segmentation and product diversification, Svendsen Sport considers all of the following factors except?

  • The type of water (fresh, saline, shallow, deep, stagnant, etc.)
  • Season
  • Availability of self-service in its company-owned stores (correct)
  • The fish species and size
  • International marketing differs from domestic marketing in that?

    <p>Environmental variations require applying principles differently.</p> Signup and view all the answers

    In comparing international and domestic marketing, it is best to state that?

    <p>Similar principles are at work.</p> Signup and view all the answers

    ___is the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.

    <p>Market segmentation</p> Signup and view all the answers

    When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?

    <p>Production orientation</p> Signup and view all the answers

    Companies using a sales orientation find their greatest ability to sell the same product in more than one country when?

    <p>Consumer characteristics are similar.</p> Signup and view all the answers

    Which of the following would be an example of a customer orientation in international marketing?

    <p>An automobile parts manufacturer makes some components to the specifications of a foreign company.</p> Signup and view all the answers

    Jen Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Jen Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization. Jen Homes most likely follows a ____.

    <p>Sales orientation</p> Signup and view all the answers

    Which of the following BEST describes a company that follows a social marketing orientation?

    <p>It considers political and safety dimensions of its products.</p> Signup and view all the answers

    ___is the most common way of identifying market segments within a country.

    <p>Demographics</p> Signup and view all the answers

    Which of the following is most likely to occur when a firm segments markets by country?

    <p>Overlooking similarities between different countries.</p> Signup and view all the answers

    What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

    <p>Gaining economies in production and distribution.</p> Signup and view all the answers

    When a company identifies a market segment on a global basis, such as a segment based on income, it will likely___

    <p>Find that a niche market in one country may be a mass market in another.</p> Signup and view all the answers

    Which of the following is NOT one of the three personality traits that specifically affect international marketing?

    <p>Globalism</p> Signup and view all the answers

    Consumer ethnocentrism, which refers to a preference for local over global, such as seeking out local alternatives when buying products and services.

    <p>True</p> Signup and view all the answers

    Cosmopolitanism, which refers to the importance of acquiring possessions as a means of self-satisfaction and happiness, as well as for the appearance of success.

    <p>False</p> Signup and view all the answers

    International marketing is unlike domestic marketing because the basic principles are completely different.

    <p>False</p> Signup and view all the answers

    The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

    <p>True</p> Signup and view all the answers

    Companies sell many undifferentiated commodities primarily on the basis of price because of universal demand.

    <p>True</p> Signup and view all the answers

    A company may aim a product at a small share of its domestic market and then find many consumers abroad who will also buy it.

    <p>False</p> Signup and view all the answers

    In a sales orientation, a company sells abroad what it sells domestically by assuming that consumers are sufficiently similar.

    <p>True</p> Signup and view all the answers

    In a production orientation, a company focuses on efficiency and product quality when selling abroad.

    <p>True</p> Signup and view all the answers

    Companies with social marketing orientations pay close attention to the potential environmental, health, social, and work-related problems that may arise when selling or making their products.

    <p>True</p> Signup and view all the answers

    Passive exports involve the filling of unsolicited orders from abroad.

    <p>True</p> Signup and view all the answers

    A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

    <p>False</p> Signup and view all the answers

    Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.

    <p>False</p> Signup and view all the answers

    The most common way of identifying market segments is through demographics.

    <p>True</p> Signup and view all the answers

    A company may hold one or more elements of its marketing functions—prices, promotion, branding, and distribution—constant while altering the others.

    <p>True</p> Signup and view all the answers

    Study Notes

    International Marketing

    • International marketing involves disseminating a firm's organizational culture across subsidiaries, identifying and pursuing customer needs and market opportunities abroad.
    • It involves planning and executing the conception, pricing, promotion, and distribution of goods and services across national boundaries to meet individual and organizational objectives.
    • In international marketing, similar principles but different implementations of the principles are needed (regarding different environmental variations).

    Market Segmentation

    • Key factors considered for market segmentation include the type of water (fresh, saline, shallow, deep, stagnant), season, and fish species and size.
    • A company might prioritize the availability of self-service stores, but that was not a factor in one example for market segmentation.

    International vs. Domestic Marketing

    • International marketing differs from domestic marketing by the need to adjust to environmental variations (and application of different principles).
    • In comparing the two types of marketing, similar principles underly the application.

    Customer Orientation

    • A customer-oriented approach in international marketing focuses on gaining goodwill by considering the potential environmental, health, social, and work-related problems.
    • Example of a customer orientation: a company making its product components for a foreign company to the foreign country's specifications

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    Description

    Explore the fundamental concepts of international marketing, including the importance of market segmentation and the differences between international and domestic marketing. Understand how organizational culture and customer needs influence marketing strategies across borders.

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