Internal Marketing Functions Quiz

Internal marketing is the task of hiring, training, and motivating the employees of the organization who want to serve customers well.

Socially responsible marketing is a marketing philosophy that states a business should take into consideration what is in the best interest of society in the present and long term. It involves producing desirable products that provide immediate satisfaction and long term benefits.

Marketing begins with clients and ends with clients, focusing on creating superior value for customers and achieving high levels of customer satisfaction. Selling, on the other hand, is transaction-focused and may not prioritize long-term customer value.

<p>Building longer-term relationships with customers</p> Signup and view all the answers

<p>Synchronizing marketing efforts for designing and implementing an overall unified marketing strategy</p> Signup and view all the answers

<p>By ensuring that everyone in the organization embraces appropriate marketing principles</p> Signup and view all the answers

<p>The holistic marketing concept takes into account the entire organization, its counterparts, and various stakeholders when determining or executing its overall marketing strategy.</p> Signup and view all the answers

<p>Suppliers, employees, customers</p> Signup and view all the answers

<p>The objective of relationship marketing is to establish and maintain a profitable, long-term relationship with a customer that goes beyond the initial contact.</p> Signup and view all the answers

<p>It is important for businesses to take into account the interdependencies in holistic marketing in order to achieve success, as firms operate within a multidimensional, global, and interconnected environment.</p> Signup and view all the answers