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Questions and Answers
Which type of marketing focuses on aligning all departments in the company on marketing efforts?
Which type of marketing focuses on aligning all departments in the company on marketing efforts?
- Internal marketing
- Integrated marketing (correct)
- Financial accountability
- Performance marketing
Which type of marketing looks into both financial and non-financial returns, and also considers the legal and ethical nature of marketing programs?
Which type of marketing looks into both financial and non-financial returns, and also considers the legal and ethical nature of marketing programs?
- Integrated marketing
- Internal marketing
- Performance marketing (correct)
- Financial accountability
Which type of marketing focuses on hiring, training, and motivating employees to provide great service to customers?
Which type of marketing focuses on hiring, training, and motivating employees to provide great service to customers?
- Performance marketing
- Integrated marketing
- Financial accountability
- Internal marketing (correct)
Which type of marketing aims to enhance not only consumer's, but also society's well-being in business operations?
Which type of marketing aims to enhance not only consumer's, but also society's well-being in business operations?
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Which type of marketing focuses on justifying marketing investments through tangible (financial) analysis and proving the intangible value of the company through marketing efforts?
Which type of marketing focuses on justifying marketing investments through tangible (financial) analysis and proving the intangible value of the company through marketing efforts?
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