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Questions and Answers
A coffee shop introduces a new app for mobile ordering to reduce wait times. This is an example of improving which aspect of the 7P's?
A luxury hotel uses a signature scent in their lobbies and rooms to create a unique atmosphere. This strategy focuses on which element of the 7P's?
A bank offers a lower interest rate on loans for customers who maintain a certain account balance. Which of the 7P's is this tactic targeting?
An airline launches a loyalty program that offers frequent flyers exclusive benefits. This initiative is an example of focusing on which P?
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A restaurant hires a celebrity chef to create a unique menu. This is an example of enhancing which element of the 7P's?
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A gym implements a new check-in system that allows members to use a mobile app for entry. This change is primarily focused on which P?
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A telecom company launches an ad campaign highlighting their customer service team’s awards and achievements. This promotional strategy emphasizes which P?
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A car rental service offers weekend discounts to increase bookings during off-peak times. This pricing strategy focuses on which of the 7P's?
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A spa uses organic and eco-friendly products in all their treatments. This approach enhances which P?
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A university introduces online courses to reach a broader audience. This decision impacts which of the 7P's the most?
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Study Notes
Marketing Strategies and the 7P's
- A coffee shop introduces a new app for mobile ordering to reduce wait times, improving Process.
Branding and Atmosphere
- A luxury hotel uses a signature scent in their lobbies and rooms to create a unique atmosphere, focusing on Physical Evidence.
Pricing Strategies
- A bank offers a lower interest rate on loans for customers who maintain a certain account balance, targeting Price.
Loyalty and Retention
- An airline launches a loyalty program that offers frequent flyers exclusive benefits, focusing on People.
Product Development
- A restaurant hires a celebrity chef to create a unique menu, enhancing Product.
Operational Efficiency
- A gym implements a new check-in system that allows members to use a mobile app for entry, primarily focused on Process.
Promotional Strategies
- A telecom company launches an ad campaign highlighting their customer service team’s awards and achievements, emphasizing Promotion.
Pricing Strategies
- A car rental service offers weekend discounts to increase bookings during off-peak times, focusing on Price.
Product Development
- A spa uses organic and eco-friendly products in all their treatments, enhancing Product.
Place and Distribution
- A university introduces online courses to reach a broader audience, impacting Place the most.
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Description
A coffee shop introduces a new app to improve customer experience. Identify the aspect of the 7P's that is being improved. Learn about the 7P's framework and its application in marketing.
