Podcast
Questions and Answers
What is the main difference between satisfied customers and dissatisfied customers in terms of word-of-mouth?
What is the main difference between satisfied customers and dissatisfied customers in terms of word-of-mouth?
- Both satisfied and dissatisfied customers spread favorable word-of-mouth
- Satisfied customers spread favorable word-of-mouth while dissatisfied customers spread bad word-of-mouth (correct)
- Satisfied customers spread bad word-of-mouth while dissatisfied customers spread favorable word-of-mouth
- Neither satisfied nor dissatisfied customers spread word-of-mouth
What is the primary goal of a transaction in the context of exchange and relationships?
What is the primary goal of a transaction in the context of exchange and relationships?
- To build a desirable relationship with the customer
- To obtain a desired object from someone (correct)
- To reduce transaction costs
- To spread favorable word-of-mouth
Which of the following is an example of a target market?
Which of the following is an example of a target market?
- The entire population of a country
- Small businesses
- All consumers of a particular product
- Families with young children (correct)
What is the main purpose of the marketing mix?
What is the main purpose of the marketing mix?
What is the primary difference between a transaction and a relationship?
What is the primary difference between a transaction and a relationship?
Which of the following is a characteristic of a satisfied customer?
Which of the following is a characteristic of a satisfied customer?
What is the primary goal of promoting a product to a target market?
What is the primary goal of promoting a product to a target market?
What is the main benefit of having a loyal customer group?
What is the main benefit of having a loyal customer group?
What is the primary purpose of the 4 Ps in the marketing mix?
What is the primary purpose of the 4 Ps in the marketing mix?
What is the main difference between a satisfied customer and a loyal customer?
What is the main difference between a satisfied customer and a loyal customer?
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