Marketing Strategy and Process

Satisfied customers spread favorable word-of-mouth while dissatisfied customers spread bad word-of-mouth

To obtain a desired object from someone

Families with young children

<p>To satisfy customer needs and wants</p> Signup and view all the answers

<p>A transaction is a one-time exchange, while a relationship is a long-term exchange</p> Signup and view all the answers

<p>They are less price sensitive</p> Signup and view all the answers

<p>To persuade the customer to buy the product</p> Signup and view all the answers

<p>They are more likely to buy more products and services</p> Signup and view all the answers

<p>To satisfy customer needs and wants</p> Signup and view all the answers

<p>A satisfied customer is more likely to switch to a competitor brand, while a loyal customer is less likely to switch to a competitor brand</p> Signup and view all the answers