Podcast
Questions and Answers
Which type of attitude measure uses reaction times to uncover 'unconscious' attitudes?
Which type of attitude measure uses reaction times to uncover 'unconscious' attitudes?
According to the Theory of Reasoned Action, an individual's intention is influenced by which two factors?
According to the Theory of Reasoned Action, an individual's intention is influenced by which two factors?
The Foot-in-the-door phenomenon is characterized by the tendency of people to do what?
The Foot-in-the-door phenomenon is characterized by the tendency of people to do what?
The Stanford prison experiment, conducted by Zimbardo in 1971, involved a simulation study with whom?
The Stanford prison experiment, conducted by Zimbardo in 1971, involved a simulation study with whom?
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What phenomenon is described as the tendency for people who have declined a large request to agree to a smaller request?
What phenomenon is described as the tendency for people who have declined a large request to agree to a smaller request?
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What is the primary focus of self-presentation concerning behaviors influencing attitudes?
What is the primary focus of self-presentation concerning behaviors influencing attitudes?
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What is the term for the feeling of discomfort caused by the realization that one’s behavior is inconsistent with one’s attitudes or that one holds two conflicting attitudes?
What is the term for the feeling of discomfort caused by the realization that one’s behavior is inconsistent with one’s attitudes or that one holds two conflicting attitudes?
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How does the Insufficient Justification effect reduce dissonance?
How does the Insufficient Justification effect reduce dissonance?
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What does the Over-justification effect suggest about external rewards and intrinsic motivation?
What does the Over-justification effect suggest about external rewards and intrinsic motivation?
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What is the term for the emotional reactions towards an attitude object in the Tripartite Model of attitudes?
What is the term for the emotional reactions towards an attitude object in the Tripartite Model of attitudes?
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In Self-Perception Theory, what does Bem (1972) suggest about individuals' inferences regarding their own behavior?
In Self-Perception Theory, what does Bem (1972) suggest about individuals' inferences regarding their own behavior?
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What motivates individuals to maintain consistency among their cognitions according to the text?
What motivates individuals to maintain consistency among their cognitions according to the text?
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What happens when individuals experience dissonance after making a decision between two equally attractive alternatives?
What happens when individuals experience dissonance after making a decision between two equally attractive alternatives?
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What is the term for the reduction of dissonance by internally justifying one’s behavior when external justification is 'insufficient'?
What is the term for the reduction of dissonance by internally justifying one’s behavior when external justification is 'insufficient'?
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What does the Insufficient Justification effect refer to, as demonstrated by Festinger and Carlsmith (1959)?
What does the Insufficient Justification effect refer to, as demonstrated by Festinger and Carlsmith (1959)?
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What does the Implicit Association Test (IAT) measure?
What does the Implicit Association Test (IAT) measure?
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How does repeated exposure to a novel stimulus affect attitudes?
How does repeated exposure to a novel stimulus affect attitudes?
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What does the principle of aggregation suggest about the effects of an attitude on behavior?
What does the principle of aggregation suggest about the effects of an attitude on behavior?
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When will attitudes predict behavior?
When will attitudes predict behavior?
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What is the best predictor of a person's behavioral intentions according to the theory of planned behavior?
What is the best predictor of a person's behavioral intentions according to the theory of planned behavior?
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How are strong attitudes more likely to guide behavior?
How are strong attitudes more likely to guide behavior?
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What is meant by 'self-presentation' or 'impression management'?
What is meant by 'self-presentation' or 'impression management'?
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What happens with immoral acts according to the text?
What happens with immoral acts according to the text?
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What does cognitive-attitudinal advocacy refer to?
What does cognitive-attitudinal advocacy refer to?
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What is meant by 'chronic accessibility' and 'temporary priming' according to the text?
What is meant by 'chronic accessibility' and 'temporary priming' according to the text?
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What is the key factor in determining whether our behavior will affect our attitudes according to the text?
What is the key factor in determining whether our behavior will affect our attitudes according to the text?
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What is self-affirmation?
What is self-affirmation?
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What can self-affirmation help with?
What can self-affirmation help with?
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According to the theory, what happens when our attitudes and feelings are uncertain or ambiguous?
According to the theory, what happens when our attitudes and feelings are uncertain or ambiguous?
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What is cognitive dissonance?
What is cognitive dissonance?
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What is the potential consequence of dissonance reduction?
What is the potential consequence of dissonance reduction?
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How might people avoid the rationalization trap?
How might people avoid the rationalization trap?
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What aspect does the self-perception theory explain?
What aspect does the self-perception theory explain?
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In what way does self-perception theory differ from dissonance theory?
In what way does self-perception theory differ from dissonance theory?
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Which strategy involves reminding oneself of past successes or qualities when facing challenges or criticisms?
Which strategy involves reminding oneself of past successes or qualities when facing challenges or criticisms?
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What is an example of self-perception theory in action?
What is an example of self-perception theory in action?
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How can public commitment influence beliefs?
How can public commitment influence beliefs?
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What is an outcome of having committed a cruel act according to the text?
What is an outcome of having committed a cruel act according to the text?
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Study Notes
Attitude Measures and Theories
- Implicit Association Test (IAT) uses reaction times to reveal unconscious attitudes.
- According to the Theory of Reasoned Action, an individual's intention is influenced by attitudes towards the behavior and subjective norms.
- The Foot-in-the-door phenomenon reflects the tendency of people to comply with a large request after agreeing to a small one.
Key Studies and Phenomena
- The Stanford prison experiment involved college students assigned roles of guards and prisoners to study behavior in a simulated environment.
- The door-in-the-face technique describes the tendency for individuals who refuse a large request to comply with a smaller one after denial.
Self-Presentation and Dissonance
- Self-presentation focuses on how behaviors influence attitudes and how individuals project themselves to others.
- Cognitive dissonance refers to the discomfort from holding conflicting attitudes or behaviors.
- The Insufficient Justification effect reduces dissonance when individuals internally justify their actions due to a lack of external justification.
Motivation and Decision-Making
- The Over-justification effect suggests that extrinsic rewards can undermine intrinsic motivation.
- Emotional reactions towards an attitude object are defined in the Tripartite Model of attitudes, encompassing affective, cognitive, and behavioral components.
- After making a choice between two attractive alternatives, individuals often experience dissonance, which may lead to internal justification to alleviate discomfort.
Behavior and Attitudes
- Insufficient Justification effect, demonstrated by Festinger and Carlsmith, shows how individuals justify their behavior when external incentives are inadequate.
- Repeated exposure to a novel stimulus typically leads to more favorable attitudes towards it.
- The principle of aggregation suggests that attitudes impact behavior over time, emphasizing the accumulation of responses rather than isolated incidents.
Predicting Behavior
- Attitudes can predict behavior when they are strong and relevant to the situation.
- The best predictor of a person's behavioral intentions within the theory of planned behavior is their perceived behavioral control.
- Strong attitudes are more likely to guide behavior because they are more accessible and resistant to change.
Self-Concept and Reactions
- 'Self-presentation' involves managing how one is perceived by others.
- Engaging in immoral acts can lead to guilt and a reevaluation of personal morals.
- Cognitive-attitudinal advocacy means promoting beliefs to align attitudes with actions.
Accessibility and Affect
- Chronic accessibility refers to the consistent availability of certain attitudes, while temporary priming highlights context-driven activation of attitudes.
- The key factor influencing whether behavior affects attitudes is the degree of perceived choice in the action taken.
- Self-affirmation provides means for individuals to reinforce their self-worth, helping to reduce cognitive dissonance.
Theory of Uncertainty
- When attitudes and feelings are uncertain, individuals may look to their behavior for cues on their attitudes.
- Cognitive dissonance arises when actions contradict personal beliefs, leading to potential changes in attitude to minimize inconsistencies.
- Dissonance reduction can lead to avoidance of rationalization traps that cloud judgment by soothing conflicting beliefs.
Comparison of Theories
- Self-perception theory explains how individuals infer their attitudes from their behavior, differing from dissonance theory, which emphasizes inconsistency's emotional discomfort.
- Reflecting on past successes or qualities when facing challenges is a self-affirmation strategy aimed at boosting resilience.
- An example of self-perception theory in action is when individuals adopt a healthier lifestyle after engaging in fitness activities.
Influence and Commitment
- Public commitment can significantly influence beliefs as individuals feel compelled to act in accordance with their declared attitudes.
- Committing a cruel act may lead to subsequent justifications in a person's beliefs to align with their self-image or moral standards.
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Description
Test your knowledge about implicit and explicit attitudes with this quiz. Learn about the Implicit Association Test (IAT) and the concepts of dual processing and attitude formation.