Attitudes and Attitude Change

Attitudes are evaluations of people, objects, or ideas.

The three components of attitudes are affective (emotional responses toward attitude object), cognitive (thoughts and beliefs about attitude object), and behavioural (actions or observable behaviour toward the attitude object).

Explicit attitudes are attitudes that we can consciously endorse and can easily report.

<p>Implicit attitudes are attitudes that are involuntary, uncontrollable, and at times unconscious.</p> Signup and view all the answers

<p>Attitudes can be based on any of the three components (affective, cognitive, and behavioural), or a combination of them.</p> Signup and view all the answers

<p>Explicit attitudes may be formed based on recent experiences.</p> Signup and view all the answers

<p>Implicit attitudes may be formed based on childhood experiences.</p> Signup and view all the answers

<p>The topic of Attitudes Topic 6 is attitudes.</p> Signup and view all the answers

<p>The text does not provide a clear answer to whether attitudes predict behaviour.</p> Signup and view all the answers

<p>Cognitive dissonance refers to the psychological discomfort that arises when a person holds conflicting beliefs or values.</p> Signup and view all the answers

<p>Attitudes, subjective norms, and perceived behavioral control</p> Signup and view all the answers

<p>A model that proposes two routes to attitude change - central route and peripheral route</p> Signup and view all the answers

<p>The route used when people pay attention to the arguments and their content</p> Signup and view all the answers

<p>The route used when people do not pay attention to the arguments and are swayed by surface characteristics</p> Signup and view all the answers

<p>Source of the communication, nature of the communication, and nature of the audience</p> Signup and view all the answers

<p>A persuasive message that attempts to change people's attitudes by arousing their fears</p> Signup and view all the answers

<p>Studying the conditions under which people are most likely to change their attitudes in response to persuasive messages</p> Signup and view all the answers

<p>A theory that predicts planned, deliberate behaviors based on attitudes, subjective norms, and perceived behavioral control</p> Signup and view all the answers

<p>Often weak</p> Signup and view all the answers

<p>To advocate for a particular side of an issue</p> Signup and view all the answers

<p>Cognitive dissonance refers to a feeling of discomfort caused by the realization that one’s behavior is inconsistent with one’s attitudes, or that one holds two conflicting attitudes.</p> Signup and view all the answers

<p>Attitude inoculation is the process of making people immune to attempts to change their attitudes by exposing them to small doses of the arguments against their position.</p> Signup and view all the answers

<p>The purpose of product placement in advertising is to get exposure for a product or brand by placing it in shows or movies.</p> Signup and view all the answers

<p>Cognitive defense involves using mental strategies to reduce the effects of advertising on oneself, which can also lead to biases.</p> Signup and view all the answers

<p>Post-decision dissonance refers to the dissonance that is aroused after making a decision, which is typically reduced by enhancing the attractiveness of the chosen alternative and devaluing the rejected alternative.</p> Signup and view all the answers

<p>Dissonance can lead to either more or less ethical behavior in the future.</p> Signup and view all the answers

<p>The justification of effort is the tendency for individuals to increase their liking for something they have worked hard to attain.</p> Signup and view all the answers

<p>The optimal level of fear in advertising is one that can be perceived as a threat but also provides a way to mitigate it.</p> Signup and view all the answers

<p>Subliminal messages are words or pictures that are not consciously perceived but supposedly influence people's judgments, attitudes, and behaviors. However, they do not work in the real world as normal advertising works better.</p> Signup and view all the answers

<p>Individuals can resist persuasive messages through attitude inoculation, being aware of product placement, and using cognitive defense techniques.</p> Signup and view all the answers