30 Questions
Which of the following is NOT one of the three components of attitudes?
Consequential
What is the main difference between explicit attitudes and implicit attitudes?
Explicit attitudes are conscious and controllable, while implicit attitudes are not.
Which of the following is an example of an explicit attitude?
An attitude that can easily be reported
What is the main focus of the topic 'Attitude Change and Persuasion'?
The process of changing attitudes
Which of the following is NOT an application of attitudes discussed in the text?
Predicting behavior
What are attitudes?
Evaluations of people, objects, or ideas
Which component of attitudes involves emotional responses toward attitude objects?
Affective
Which component of attitudes involves thoughts and beliefs about attitude objects?
Cognitive
Which component of attitudes involves actions or observable behavior toward attitude objects?
Behavioural
What can attitudes be based on?
Any combination of emotional responses, thoughts and beliefs, and observable behavior
Which theory suggests that attitudes, subjective norms, and perceived behavioral control are the best predictors of planned, deliberate behaviors?
Theory of Planned Behavior
Which model proposes two routes to attitude change - central route and peripheral route?
Elaboration Likelihood Model
Which type of communication attempts to change people's attitudes by arousing their fears?
Fear-Arousing Communication
Which model focuses on the conditions under which people are most likely to change their attitudes in response to persuasive messages?
Yale Attitude Change Approach
Which route is used when people have the ability to pay attention to the arguments and their content?
Central Route
Which route is used when people do not pay attention to the arguments and are instead swayed by surface characteristics?
Peripheral Route
Which type of communication is often self-reported and its ability to predict actual behavior ranges from weak to moderate?
Theory of Planned Behavior
Which type of communication is most persuasive when the source is credible, attractive, and likable?
Yale Attitude Change Approach
Which type of communication uses strong messages, emotional messages, and messages that do not seem designed to influence?
Yale Attitude Change Approach
Which type of communication focuses on primacy and recency effects, and the nature of the audience including age, intelligence, and existing beliefs?
Yale Attitude Change Approach
What is attitude inoculation?
The process of exposing people to small doses of arguments against their position to make them immune to attitude change
What is the purpose of product placement in advertising?
To gain exposure for a product or brand by placing it in shows or movies
What is cognitive dissonance?
A feeling of discomfort caused by the realization that one's behavior is inconsistent with one's attitudes
How can cognitive dissonance be reduced?
By changing behavior, changing cognitions, or justifying with consonant cognitions
What is post-decision dissonance?
Dissonance that is aroused after making a decision
How can post-decision dissonance be reduced?
By enhancing the attractiveness of the chosen alternative and devaluing the rejected alternative
What is the effect of dissonance on immoral behavior?
Dissonance can lead to either more or less ethical behavior in the future
What is the purpose of attitude inoculation in elementary school children?
To make them immune to peer pressure related to smoking, alcohol, and drugs
What is the purpose of subliminal messages in advertising?
To influence people's judgments, attitudes, and behaviors without conscious perception
What is the optimal level of fear in persuasive messages?
A level that can overwhelm people if too strong
Test your knowledge on attitudes and attitude change with this quiz. Explore the definition of attitudes, their components, and how they predict behavior. Learn about attitude change, persuasion, and the application of attitudes in advertising. Discover how to resist persuasive messages and delve into the concept of cognitive dissonance.
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