Attitudes and Attitude Change

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Which of the following is NOT one of the three components of attitudes?

Affective

Behavioural

Cognitive

Consequential (correct)

What is the main difference between explicit attitudes and implicit attitudes?

Explicit attitudes are observable, while implicit attitudes are not.

Explicit attitudes are conscious and controllable, while implicit attitudes are not. (correct)

Explicit attitudes are based on emotions, while implicit attitudes are based on thoughts.

Explicit attitudes are formed based on childhood experiences, while implicit attitudes are formed based on recent experiences.

Which of the following is an example of an explicit attitude?

An attitude formed based on childhood experiences

An attitude that is involuntary and uncontrollable

An attitude based on emotions

An attitude that can easily be reported (correct)

What is the main focus of the topic 'Attitude Change and Persuasion'?

The process of changing attitudes Signup and view all the answers

Which of the following is NOT an application of attitudes discussed in the text?

Predicting behavior Signup and view all the answers

What are attitudes?

Evaluations of people, objects, or ideas Signup and view all the answers

Which component of attitudes involves emotional responses toward attitude objects?

Affective Signup and view all the answers

Which component of attitudes involves thoughts and beliefs about attitude objects?

Cognitive Signup and view all the answers

Which component of attitudes involves actions or observable behavior toward attitude objects?

Behavioural Signup and view all the answers

What can attitudes be based on?

Any combination of emotional responses, thoughts and beliefs, and observable behavior Signup and view all the answers

Which theory suggests that attitudes, subjective norms, and perceived behavioral control are the best predictors of planned, deliberate behaviors?

Theory of Planned Behavior Signup and view all the answers

Which model proposes two routes to attitude change - central route and peripheral route?

Elaboration Likelihood Model Signup and view all the answers

Which type of communication attempts to change people's attitudes by arousing their fears?

Fear-Arousing Communication Signup and view all the answers

Which model focuses on the conditions under which people are most likely to change their attitudes in response to persuasive messages?

Yale Attitude Change Approach Signup and view all the answers

Which route is used when people have the ability to pay attention to the arguments and their content?

Central Route Signup and view all the answers

Which route is used when people do not pay attention to the arguments and are instead swayed by surface characteristics?

Peripheral Route Signup and view all the answers

Which type of communication is often self-reported and its ability to predict actual behavior ranges from weak to moderate?

Theory of Planned Behavior Signup and view all the answers

Which type of communication is most persuasive when the source is credible, attractive, and likable?

Yale Attitude Change Approach Signup and view all the answers

Which type of communication uses strong messages, emotional messages, and messages that do not seem designed to influence?

Yale Attitude Change Approach Signup and view all the answers

Which type of communication focuses on primacy and recency effects, and the nature of the audience including age, intelligence, and existing beliefs?

Yale Attitude Change Approach Signup and view all the answers

What is attitude inoculation?

The process of exposing people to small doses of arguments against their position to make them immune to attitude change Signup and view all the answers

What is the purpose of product placement in advertising?

To gain exposure for a product or brand by placing it in shows or movies Signup and view all the answers

What is cognitive dissonance?

A feeling of discomfort caused by the realization that one's behavior is inconsistent with one's attitudes Signup and view all the answers

How can cognitive dissonance be reduced?

By changing behavior, changing cognitions, or justifying with consonant cognitions Signup and view all the answers

What is post-decision dissonance?

Dissonance that is aroused after making a decision Signup and view all the answers

How can post-decision dissonance be reduced?

By enhancing the attractiveness of the chosen alternative and devaluing the rejected alternative Signup and view all the answers

What is the effect of dissonance on immoral behavior?

Dissonance can lead to either more or less ethical behavior in the future Signup and view all the answers

What is the purpose of attitude inoculation in elementary school children?

To make them immune to peer pressure related to smoking, alcohol, and drugs Signup and view all the answers

What is the purpose of subliminal messages in advertising?

To influence people's judgments, attitudes, and behaviors without conscious perception Signup and view all the answers

What is the optimal level of fear in persuasive messages?

A level that can overwhelm people if too strong Signup and view all the answers

Attitudes and Attitude Change

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Questions and Answers

Which of the following is NOT one of the three components of attitudes?

What is the main difference between explicit attitudes and implicit attitudes?

Which of the following is an example of an explicit attitude?

What is the main focus of the topic 'Attitude Change and Persuasion'?

Which of the following is NOT an application of attitudes discussed in the text?

What are attitudes?

Which component of attitudes involves emotional responses toward attitude objects?

Which component of attitudes involves thoughts and beliefs about attitude objects?

Which component of attitudes involves actions or observable behavior toward attitude objects?

What can attitudes be based on?

Which theory suggests that attitudes, subjective norms, and perceived behavioral control are the best predictors of planned, deliberate behaviors?

Which model proposes two routes to attitude change - central route and peripheral route?

Which type of communication attempts to change people's attitudes by arousing their fears?

Which model focuses on the conditions under which people are most likely to change their attitudes in response to persuasive messages?

Which route is used when people have the ability to pay attention to the arguments and their content?

Which route is used when people do not pay attention to the arguments and are instead swayed by surface characteristics?

Which type of communication is often self-reported and its ability to predict actual behavior ranges from weak to moderate?

Which type of communication is most persuasive when the source is credible, attractive, and likable?

Which type of communication uses strong messages, emotional messages, and messages that do not seem designed to influence?

Which type of communication focuses on primacy and recency effects, and the nature of the audience including age, intelligence, and existing beliefs?

What is attitude inoculation?

What is the purpose of product placement in advertising?

What is cognitive dissonance?

How can cognitive dissonance be reduced?

What is post-decision dissonance?

How can post-decision dissonance be reduced?

What is the effect of dissonance on immoral behavior?

What is the purpose of attitude inoculation in elementary school children?

What is the purpose of subliminal messages in advertising?

What is the optimal level of fear in persuasive messages?

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