HubSpot SEO Certification Flashcards

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Questions and Answers

Authority directly impacts ranking strength.

True (A)

Don't use a page's URL as your link description.

True (A)

What do you need to balance when doing SEO?

Focusing on the user and making it easy for search engines to crawl your website

When Google assesses the authority of your post and recognizes the link from a credible website, which search engine function is at play?

<p>Ranking</p> Signup and view all the answers

You're trying to rank for a target topic but notice that the majority of search results are videos. What should you do?

<p>Create a video about that topic, and add it to your existing written page</p> Signup and view all the answers

What is the primary goal of a search engine?

<p>To serve users the most relevant content that matches their search query</p> Signup and view all the answers

The same SEO strategy will yield the same results for all websites.

<p>False (B)</p> Signup and view all the answers

Which of these factors will affect your SEO strategy? (Select all that apply)

<p>What resources you have to dedicate to SEO (B), What industry you're in (C), How established your business is online (D)</p> Signup and view all the answers

Which of these are important KPIs to consider for SEO? (Select all that apply)

<p>Page load time (A), Organic Traffic (B), Bounce Rate (C), Keyword Ranking (D)</p> Signup and view all the answers

How do you determine the authority of a piece of content? (Select all that apply)

<p>The content is referred to often (A), The content is talked about often (B), The content is cited in other works (C)</p> Signup and view all the answers

What does your backlink profile measure? (Select all that apply)

<p>The number of unique domains that link to your website (A), The quality of inbound links to your website (C), The number of inbound links to your website (D)</p> Signup and view all the answers

You should optimize a single page for multiple keywords.

<p>False (B)</p> Signup and view all the answers

Why are internal links important for SEO? (Select all that apply)

<p>They pass link authority from one page to another (B), They help users navigate your site (C)</p> Signup and view all the answers

You should use hyphens, underscores, or spaces between the words in your URLs.

<p>False (B)</p> Signup and view all the answers

When should you use a robots.txt file?

<p>When you have pages that you don't want search engines to crawl and index</p> Signup and view all the answers

Why is it important to have HTTPS for your website? (Select all that apply)

<p>It increases users' trust in your website (B), It encrypts sensitive data, like passwords and credit card numbers (D)</p> Signup and view all the answers

What is the purpose of a 301 redirect?

<p>To permanently redirect users from one URL to another</p> Signup and view all the answers

Which of these are ways to increase your site speed? (Select all that apply)

<p>Compress images (A), Upload images at the exact dimensions they'll be used (C)</p> Signup and view all the answers

What are the two biggest factors in the mobile user experience of your website?

<p>Site speed and responsive design</p> Signup and view all the answers

Which of these teams is NOT involved in the creation of a sitemap?

<p>Sales</p> Signup and view all the answers

The further away a page is from the homepage, the worse it is for that page's SEO.

<p>True (A)</p> Signup and view all the answers

When should you submit your sitemap to Google and other search engines? (Select all that apply)

<p>When you first publish your website (A), When you make a significant change to your site structure (B), When you publish a new web page (C), When you redesign your website (D)</p> Signup and view all the answers

The different types of keywords are:

<p>All of the above (D)</p> Signup and view all the answers

What stage of the buyer's journey is someone searching for 'what is inbound marketing?' likely in?

<p>Awareness</p> Signup and view all the answers

You should emulate the top-ranking content for your target keyword, but offer unique value.

<p>True (A)</p> Signup and view all the answers

Flashcards

SEO Authority

Credible sources boost credibility, thus directly impacting SEO ranking strength.

Backlinks from Authorities

Links from respected and authoritative websites which enhance your ranking.

Link Descriptions

Using descriptive text instead of a page's URL as the link description to improve user experience.

SEO Balance

Balancing user-centric content with search engine crawlability.

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Content Format

If search results are mainly videos, create a video and supplement it with written content for better ranking chances.

Signup and view all the flashcards

Search Engine Goal

Delivering the most relevant content for user queries.

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Individualized SEO

Tailoring strategies based on business stage, resources, and industry specifics.

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Key SEO KPIs

Organic traffic, keyword ranking, bounce rate, and page load time.

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Content Authority Assessment

Frequency of discussion, references, and citations by other works.

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Backlink Profile

Number of inbound links, unique linking domains, and overall link quality.

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Page Optimization

Focus on one keyword per page for best results.

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Internal Linking

Facilitating navigation and transferring link authority.

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URL Formatting

URLs should not use hyphens, underscores, or spaces.

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Robots.txt File

Prevent search engines from crawling and indexing specific pages.

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HTTPS Importance

Encrypting sensitive data and fostering user trust.

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301 Redirect

Used to permanently redirect users from one URL to another.

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Site Speed Enhancement

Compress images and upload them at the correct dimensions.

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Mobile User Experience

Site speed and responsive design are key factors.

Signup and view all the flashcards

Sitemap Creation Team

Not involved in sitemap creation.

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Page Distance

The further a page is from the homepage, the worse its SEO performance is likely to be.

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Sitemap Submission

Upon launching a website, publishing new pages, significant structural changes, or website redesign.

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Keyword Types

Head terms, body keywords, and long-tail keywords.

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Awareness Stage

The user is in the awareness stage of the buyer's journey.

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Content Emulation

Provide unique value to stand out.

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Evaluate backlink profile

Evaluate the number of inbound links, referring domains and the overall link quality.

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Study Notes

SEO Authority and Ranking

  • Authority directly impacts ranking strength, with credible sources boosting credibility.
  • Backlinks from respected authorities, like Dr. Dave Driscoll in dentistry, enhance ranking.
  • Avoid using a page's URL as the link description to improve user experience.

SEO Balance

  • Successful SEO requires balancing user-centric content with search engine crawlability.

Content Format and Ranking

  • If search results for a topic mainly feature videos, create a video and supplement it with written content for better ranking chances.

Search Engine Goals

  • The primary goal of a search engine is delivering the most relevant content for user queries.

Individualized SEO Strategies

  • SEO strategies must be tailored based on business establishment, resources, and industry specifics.

Key SEO Performance Indicators (KPIs)

  • Important KPIs for evaluating SEO effectiveness include organic traffic, keyword ranking, bounce rate, and page load time.

Content Authority Assessment

  • Content authority can be determined by its frequency of discussion, references, and citations by other works.
  • Your backlink profile assesses the number of inbound links, unique linking domains, and overall link quality.

Page Optimization

  • Avoid optimizing a single page for multiple keywords; focus on one for best results.

Internal Linking Importance

  • Internal links are crucial for facilitating navigation for users and search engine crawlers, as well as transferring link authority.

URL Formatting

  • Do not use hyphens, underscores, or spaces in URLs to maintain optimal formatting.

Robots.txt File Usage

  • Implement a robots.txt file to prevent search engines from crawling and indexing specific pages.

Importance of HTTPS

  • HTTPS is vital for encrypting sensitive data and fostering user trust on the website.

301 Redirects

  • A 301 redirect is used to permanently redirect users from one URL to another.

Site Speed Enhancement

  • Increase site speed by compressing images and uploading them at the correct dimensions.

Mobile User Experience

  • Site speed and responsive design are key factors affecting mobile user experience.

Sitemap Creation Team

  • The sales team is not involved in the creation of a sitemap.

Page Distance from Homepage

  • The further a page is from the homepage, the worse its SEO performance is likely to be.

Sitemap Submission

  • Submit a sitemap to search engines upon launching a website, publishing new pages, significant structural changes, or website redesign.

Keyword Types

  • Keywords are categorized as head terms, body keywords, and long-tail keywords.

Buyer’s Journey Awareness Stage

  • A search for "what is inbound marketing?" indicates the user is in the awareness stage of the buyer's journey.

Content Emulation

  • Emulate top-ranking content for a target keyword but ensure to provide unique value to stand out.

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