Podcast
Questions and Answers
All of the following are content marketing practices EXCEPT:
All of the following are content marketing practices EXCEPT:
- Technical SEO (correct)
- Email marketing
- Social media marketing
- Content creation
Which best describes the content marketing and inbound marketing relationship?
Which best describes the content marketing and inbound marketing relationship?
Success relies on both as each serves a different function.
To effectively tell your business' story, you need ______________.
To effectively tell your business' story, you need ______________.
a mission with supporting values.
What's the most effective question you should start with when writing a company story?
What's the most effective question you should start with when writing a company story?
The _________ can help you develop a mission statement that connects with your audience.
The _________ can help you develop a mission statement that connects with your audience.
What are the three storytelling elements that every story has?
What are the three storytelling elements that every story has?
If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.
If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.
The conflict in your content's story should focus on the ____________.
The conflict in your content's story should focus on the ____________.
The conflict in this blog article is preventing team burnout.
The conflict in this blog article is preventing team burnout.
This blog post is written from a __________.
This blog post is written from a __________.
When identifying raw material for generating ideas, it's best to stick with a specific area of focus.
When identifying raw material for generating ideas, it's best to stick with a specific area of focus.
As a content creator for an automobile dealership, which source might you find valuable for inspiration?
As a content creator for an automobile dealership, which source might you find valuable for inspiration?
After you digest material it's best to try and put ideas together immediately.
After you digest material it's best to try and put ideas together immediately.
____________ is when you think of an idea out of nowhere.
____________ is when you think of an idea out of nowhere.
How can you uncover your buyer personas' reading habits?
How can you uncover your buyer personas' reading habits?
Every content brainstorm needs the following EXCEPT:
Every content brainstorm needs the following EXCEPT:
A great way to create a comfortable atmosphere for a company brainstorm is to start off with __________.
A great way to create a comfortable atmosphere for a company brainstorm is to start off with __________.
All of the following are examples of a SMART goal EXCEPT:
All of the following are examples of a SMART goal EXCEPT:
Where might you start looking for content that already exists for a content audit?
Where might you start looking for content that already exists for a content audit?
What is an important buyer persona trait for a long-term content strategy?
What is an important buyer persona trait for a long-term content strategy?
A content compass helps organize monthly initiatives by __________.
A content compass helps organize monthly initiatives by __________.
Your content creation framework should stay consistent over time.
Your content creation framework should stay consistent over time.
What can you do to make a headline more compelling?
What can you do to make a headline more compelling?
The following sentence is an example of __________ voice? 'The grocery shopping was done by your father.'
The following sentence is an example of __________ voice? 'The grocery shopping was done by your father.'
How could this sentence be corrected to cut out fluffy words? 'I really just want to go to the store to buy groceries in order to be prepared for the week.'
How could this sentence be corrected to cut out fluffy words? 'I really just want to go to the store to buy groceries in order to be prepared for the week.'
Never use acronyms in your writing.
Never use acronyms in your writing.
Which of the following do you need to include in a republished piece of content to maintain SEO authority?
Which of the following do you need to include in a republished piece of content to maintain SEO authority?
How can a third-party website avoid duplicate content issues with republishing your content?
How can a third-party website avoid duplicate content issues with republishing your content?
How long should you wait before republishing a piece of content to a new website?
How long should you wait before republishing a piece of content to a new website?
You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
When republishing your content, how can you make sure the republished post stands out in search engine result listings?
When republishing your content, how can you make sure the republished post stands out in search engine result listings?
You're trying to turn an ebook into a checklist. Which method should you keep in mind when repurposing content?
You're trying to turn an ebook into a checklist. Which method should you keep in mind when repurposing content?
You should only include a call-to-action on a blog post once the offer is launched.
You should only include a call-to-action on a blog post once the offer is launched.
You can use weekly content activities to grow into which type of long-form content offer?
You can use weekly content activities to grow into which type of long-form content offer?
A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
To help increase awareness for an upcoming product launch, which channels could you disperse increased paid promotion funds to?
To help increase awareness for an upcoming product launch, which channels could you disperse increased paid promotion funds to?
_____________ helps you group an audience together based on specific criteria from a large list of people.
_____________ helps you group an audience together based on specific criteria from a large list of people.
____________ is used to achieve the best possible content promotion outcome.
____________ is used to achieve the best possible content promotion outcome.
What should you do next if you notice that Facebook consistently outperforms your Twitter and LinkedIn page?
What should you do next if you notice that Facebook consistently outperforms your Twitter and LinkedIn page?
You should initially spend less time promoting your content than you did creating it.
You should initially spend less time promoting your content than you did creating it.
You can measure brand awareness by all of the following, except?
You can measure brand awareness by all of the following, except?
It's best to determine a few key metrics and stick to them.
It's best to determine a few key metrics and stick to them.
What does a UTM parameter help you identify?
What does a UTM parameter help you identify?
You had a successful team meeting where you were able to prove the ROI of your content marketing efforts.However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
You had a successful team meeting where you were able to prove the ROI of your content marketing efforts.However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
How do you support your Sales team to close more leads from social into customers?
How do you support your Sales team to close more leads from social into customers?
What results can you yield by establishing reporting expectations prior to campaign launch?
What results can you yield by establishing reporting expectations prior to campaign launch?
During a lead generation campaign, if your current plan is not feasible, what option will you present during next week's meeting with your CEO?
During a lead generation campaign, if your current plan is not feasible, what option will you present during next week's meeting with your CEO?
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
Which best explains the bullseye framework?
Which best explains the bullseye framework?
Is the approach of ideation and implementation in the same meeting correct?
Is the approach of ideation and implementation in the same meeting correct?
If your marketing tests have over a 50% failure rate, then you've done something wrong.
If your marketing tests have over a 50% failure rate, then you've done something wrong.
A shortcut to improving your SEO is to ____________.
A shortcut to improving your SEO is to ____________.
____________ is when you help guide your prospects through purchasing your products or services.
____________ is when you help guide your prospects through purchasing your products or services.
SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
Which of the following is NOT a category you should organize your content audit by?
Which of the following is NOT a category you should organize your content audit by?
If you want to produce great content, then you need to hire an in-house content creator.
If you want to produce great content, then you need to hire an in-house content creator.
The above blog post is an example of which type of headline format?
The above blog post is an example of which type of headline format?
How should you respond if your colleague says that's all you need after coming up with five topics for your ebook?
How should you respond if your colleague says that's all you need after coming up with five topics for your ebook?
Optimizing your content helps improve __________.
Optimizing your content helps improve __________.
Study Notes
Content Marketing Practices
- Technical SEO is not a content marketing practice.
- Content marketing and inbound marketing work together, each serving distinct functions.
Storytelling in Marketing
- A compelling business story requires a mission with supporting values.
- Start by questioning the purpose behind your business actions for effective storytelling.
- Key elements of every story include characters, conflict, and resolution.
- To engage prospects, address their needs, problems, and stage in the buyer's journey.
Content Creation and Ideation
- A comfort zone in brainstorming can be established through icebreakers.
- A content brainstorm needs a moderator, a clear agenda, but does not require at least five people.
- Utilize diverse sources like Motor Trend Magazine and TIME Magazine for content inspiration.
- Raw material should be gathered from various backgrounds rather than sticking to one focus area.
- In repurposing content, consider the ACE method: Adjust, Combine, Expand.
Publishing and Promoting Content
- A canonical tag is necessary to attribute value in republished content for SEO.
- Avoid duplicate content issues by applying a NoIndex tag on third-party sites.
- Wait at least one week before republishing content to a new website.
- Use partnerships for republishing high-performing content without additional costs.
Performance Measurement
- Increase brand awareness through metrics such as lead attribution, not the number of press releases.
- Engagement metrics should align with SMART goals and key stakeholder metrics.
- Analyze social channel performance to inform future content strategies.
Marketing Strategies
- 300% increase in paid promotion can be allocated across platforms like Twitter, LinkedIn, and Google.
- Segmenting audiences helps tailor marketing efforts based on specific criteria.
- Content promotion should involve comprehensive time investment, equal to or greater than content creation.
Experimentation and Reporting
- Campaign reporting expectations align stakeholders’ metrics with written SMART goals before launch.
- Anticipating MQL performance issues can help refine and update campaign strategies.
- Learning from testing failure rates is essential; a high failure rate is expected in the testing phase.
SEO and Onboarding
- Developing SEO can be enhanced by getting referenced on established sites.
- Concierge onboarding assists in guiding prospects through purchasing processes.
Creative Content Strategies
- Hiring an in-house creator is not a requirement for producing great content.
- Encourage extensive topic generation in brainstorming sessions for better content development.
- Optimizing content is crucial to improving overall effectiveness and engagement.
Studying That Suits You
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Description
Test your knowledge with these flashcards on HubSpot Certification related to content marketing practices and their relationship with inbound marketing. Each card focuses on key concepts essential for mastering HubSpot's content marketing strategies.
