HubSpot Certification Flashcards
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All of the following are content marketing practices EXCEPT:

  • Technical SEO (correct)
  • Email marketing
  • Social media marketing
  • Content creation

    • Which best describes the content marketing and inbound marketing relationship?

    Success relies on both as each serves a different function.

    To effectively tell your business' story, you need ______________.

    a mission with supporting values.

    What's the most effective question you should start with when writing a company story?

    <p>Why are you doing what you are doing?</p> Signup and view all the answers

    The _________ can help you develop a mission statement that connects with your audience.

    <p>Golden Circle</p> Signup and view all the answers

    What are the three storytelling elements that every story has?

    <p>Characters, Conflict and Resolution.</p> Signup and view all the answers

    If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.

    <p>True</p> Signup and view all the answers

    The conflict in your content's story should focus on the ____________.

    <p>prospects' needs, prospects' stage of the buyer's journey, prospects' problems (All of the above).</p> Signup and view all the answers

    The conflict in this blog article is preventing team burnout.

    <p>True</p> Signup and view all the answers

    This blog post is written from a __________.

    <p>First person.</p> Signup and view all the answers

    When identifying raw material for generating ideas, it's best to stick with a specific area of focus.

    <p>False</p> Signup and view all the answers

    As a content creator for an automobile dealership, which source might you find valuable for inspiration?

    <p>All of the above</p> Signup and view all the answers

    After you digest material it's best to try and put ideas together immediately.

    <p>False</p> Signup and view all the answers

    ____________ is when you think of an idea out of nowhere.

    <p>The Eureka Moment.</p> Signup and view all the answers

    How can you uncover your buyer personas' reading habits?

    <p>A and B</p> Signup and view all the answers

    Every content brainstorm needs the following EXCEPT:

    <p>At least five people</p> Signup and view all the answers

    A great way to create a comfortable atmosphere for a company brainstorm is to start off with __________.

    <p>icebreakers.</p> Signup and view all the answers

    All of the following are examples of a SMART goal EXCEPT:

    <p>Significantly reduce the amount of time the team spends on creating content</p> Signup and view all the answers

    Where might you start looking for content that already exists for a content audit?

    <p>All the above</p> Signup and view all the answers

    What is an important buyer persona trait for a long-term content strategy?

    <p>Demographics, Challenges, and Identifiers.</p> Signup and view all the answers

    A content compass helps organize monthly initiatives by __________.

    <p>SMART Goals, Sales campaigns, Themes (All the Above).</p> Signup and view all the answers

    Your content creation framework should stay consistent over time.

    <p>False</p> Signup and view all the answers

    What can you do to make a headline more compelling?

    <p>Make a promise to the reader.</p> Signup and view all the answers

    The following sentence is an example of __________ voice? 'The grocery shopping was done by your father.'

    <p>Passive.</p> Signup and view all the answers

    How could this sentence be corrected to cut out fluffy words? 'I really just want to go to the store to buy groceries in order to be prepared for the week.'

    <p>'I want to go buy groceries at the store to be prepared for the week.'</p> Signup and view all the answers

    Never use acronyms in your writing.

    <p>False</p> Signup and view all the answers

    Which of the following do you need to include in a republished piece of content to maintain SEO authority?

    <p>Canonical tag.</p> Signup and view all the answers

    How can a third-party website avoid duplicate content issues with republishing your content?

    <p>Add a NoIndex tag.</p> Signup and view all the answers

    How long should you wait before republishing a piece of content to a new website?

    <p>One week.</p> Signup and view all the answers

    You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

    <p>Only websites you have a partnership with so you won't have to pay for it.</p> Signup and view all the answers

    When republishing your content, how can you make sure the republished post stands out in search engine result listings?

    <p>Update the headline.</p> Signup and view all the answers

    You're trying to turn an ebook into a checklist. Which method should you keep in mind when repurposing content?

    <p>ACE = Adjust, Combine, Expand.</p> Signup and view all the answers

    You should only include a call-to-action on a blog post once the offer is launched.

    <p>False</p> Signup and view all the answers

    You can use weekly content activities to grow into which type of long-form content offer?

    <p>All of the above</p> Signup and view all the answers

    A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

    <p>False</p> Signup and view all the answers

    To help increase awareness for an upcoming product launch, which channels could you disperse increased paid promotion funds to?

    <p>All of the above</p> Signup and view all the answers

    _____________ helps you group an audience together based on specific criteria from a large list of people.

    <p>Segmentation.</p> Signup and view all the answers

    ____________ is used to achieve the best possible content promotion outcome.

    <p>Optimization.</p> Signup and view all the answers

    What should you do next if you notice that Facebook consistently outperforms your Twitter and LinkedIn page?

    <p>Analyze Facebook further to see which posts are working for future content ideas.</p> Signup and view all the answers

    You should initially spend less time promoting your content than you did creating it.

    <p>False</p> Signup and view all the answers

    You can measure brand awareness by all of the following, except?

    <p>How many press releases exist on your website.</p> Signup and view all the answers

    It's best to determine a few key metrics and stick to them.

    <p>True</p> Signup and view all the answers

    What does a UTM parameter help you identify?

    <p>Lead attribution.</p> Signup and view all the answers

    You had a successful team meeting where you were able to prove the ROI of your content marketing efforts.However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

    <p>Attribution Report.</p> Signup and view all the answers

    How do you support your Sales team to close more leads from social into customers?

    <p>Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.</p> Signup and view all the answers

    What results can you yield by establishing reporting expectations prior to campaign launch?

    <p>The campaign's written SMART goals better align your work with the stakeholders' key metrics.</p> Signup and view all the answers

    During a lead generation campaign, if your current plan is not feasible, what option will you present during next week's meeting with your CEO?

    <p>You present updated SMART goals better aligned with your projected MQLs for the campaign's remaining two months, based off the first month's data.</p> Signup and view all the answers

    Once you're able to quantify your metrics, what is the next step in developing a growth mindset?

    <p>Start looking for weaknesses in your funnel.</p> Signup and view all the answers

    Which best explains the bullseye framework?

    <p>An organized three-step approach to gaining traction.</p> Signup and view all the answers

    Is the approach of ideation and implementation in the same meeting correct?

    <p>False</p> Signup and view all the answers

    If your marketing tests have over a 50% failure rate, then you've done something wrong.

    <p>False</p> Signup and view all the answers

    A shortcut to improving your SEO is to ____________.

    <p>get referenced on sites that already rank well.</p> Signup and view all the answers

    ____________ is when you help guide your prospects through purchasing your products or services.

    <p>Concierge onboarding.</p> Signup and view all the answers

    SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

    <p>True</p> Signup and view all the answers

    Which of the following is NOT a category you should organize your content audit by?

    <p>Content Length</p> Signup and view all the answers

    If you want to produce great content, then you need to hire an in-house content creator.

    <p>False</p> Signup and view all the answers

    The above blog post is an example of which type of headline format?

    <p>List Format.</p> Signup and view all the answers

    How should you respond if your colleague says that's all you need after coming up with five topics for your ebook?

    <p>'No, we should make a list of as many supporting topics as we can.'</p> Signup and view all the answers

    Optimizing your content helps improve __________.

    <p>engagement, reach, and conversions.</p> Signup and view all the answers

    Study Notes

    Content Marketing Practices

    • Technical SEO is not a content marketing practice.
    • Content marketing and inbound marketing work together, each serving distinct functions.

    Storytelling in Marketing

    • A compelling business story requires a mission with supporting values.
    • Start by questioning the purpose behind your business actions for effective storytelling.
    • Key elements of every story include characters, conflict, and resolution.
    • To engage prospects, address their needs, problems, and stage in the buyer's journey.

    Content Creation and Ideation

    • A comfort zone in brainstorming can be established through icebreakers.
    • A content brainstorm needs a moderator, a clear agenda, but does not require at least five people.
    • Utilize diverse sources like Motor Trend Magazine and TIME Magazine for content inspiration.
    • Raw material should be gathered from various backgrounds rather than sticking to one focus area.
    • In repurposing content, consider the ACE method: Adjust, Combine, Expand.

    Publishing and Promoting Content

    • A canonical tag is necessary to attribute value in republished content for SEO.
    • Avoid duplicate content issues by applying a NoIndex tag on third-party sites.
    • Wait at least one week before republishing content to a new website.
    • Use partnerships for republishing high-performing content without additional costs.

    Performance Measurement

    • Increase brand awareness through metrics such as lead attribution, not the number of press releases.
    • Engagement metrics should align with SMART goals and key stakeholder metrics.
    • Analyze social channel performance to inform future content strategies.

    Marketing Strategies

    • 300% increase in paid promotion can be allocated across platforms like Twitter, LinkedIn, and Google.
    • Segmenting audiences helps tailor marketing efforts based on specific criteria.
    • Content promotion should involve comprehensive time investment, equal to or greater than content creation.

    Experimentation and Reporting

    • Campaign reporting expectations align stakeholders’ metrics with written SMART goals before launch.
    • Anticipating MQL performance issues can help refine and update campaign strategies.
    • Learning from testing failure rates is essential; a high failure rate is expected in the testing phase.

    SEO and Onboarding

    • Developing SEO can be enhanced by getting referenced on established sites.
    • Concierge onboarding assists in guiding prospects through purchasing processes.

    Creative Content Strategies

    • Hiring an in-house creator is not a requirement for producing great content.
    • Encourage extensive topic generation in brainstorming sessions for better content development.
    • Optimizing content is crucial to improving overall effectiveness and engagement.

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    Description

    Test your knowledge with these flashcards on HubSpot Certification related to content marketing practices and their relationship with inbound marketing. Each card focuses on key concepts essential for mastering HubSpot's content marketing strategies.

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