HubSpot Exam 2021 Flashcards
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Questions and Answers

Is content marketing a relatively new practice that became popular in the 1950s with the boom of advertising firms?

False

To effectively tell your business' story, you need _______________.

a mission with supporting values

What's the best way to have your business' story remembered and shared?

Create emotional alignment between your business and your prospects and customers.

What's the most effective question to start with when writing a company story to stand out from competitors?

<p>Why are you doing what you are doing?</p> Signup and view all the answers

The _________ can help you develop a mission statement that connects with your audience.

<p>Golden Circle</p> Signup and view all the answers

What are the three storytelling elements that every story has?

<p>Character, conflict, and resolution.</p> Signup and view all the answers

If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.

<p>True</p> Signup and view all the answers

You need conflict to tell an impactful story.

<p>True</p> Signup and view all the answers

The conflict in your content's story should focus on the ____________.

<p>audience's pain points</p> Signup and view all the answers

When you tell a story and the character is your audience, you should tell the story with a ___________.

<p>second-person point of view</p> Signup and view all the answers

Which of the following is NOT a storytelling best practice?

<p>Use the third-person point of view</p> Signup and view all the answers

The conflict in this blog article is preventing team burnout.

<p>True</p> Signup and view all the answers

This blog post is written from a _____________.

<p>third-person point of view</p> Signup and view all the answers

When identifying raw material for generating ideas, it's best to stick with a specific area of focus.

<p>False</p> Signup and view all the answers

You're a content creator for an automobile dealership. What source might you find valuable and be inspired by?

<p>All of the above</p> Signup and view all the answers

After you digest material, it's best to try and put ideas together immediately.

<p>False</p> Signup and view all the answers

How can you uncover your buyer personas' reading habits?

<p>A and B</p> Signup and view all the answers

When Joan types in 'dog walking tip', the search engine offers helpful suggestions on popular searches. This is known as _________.

<p>autocomplete</p> Signup and view all the answers

Every content brainstorm needs the following EXCEPT:

<p>At least five people</p> Signup and view all the answers

A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.

<p>icebreakers</p> Signup and view all the answers

The goal of a braindump is to have everyone structure ideas they've put together.

<p>False</p> Signup and view all the answers

All of the following are examples of a SMART goal EXCEPT:

<p>Significantly reduce the amount of time the team spends on creating content</p> Signup and view all the answers

Which of the following is NOT a category you should organize your content audit by?

<p>Personal preferences</p> Signup and view all the answers

Where might you start looking for content that already exists?

<p>All of the above</p> Signup and view all the answers

When it comes to a long-term content strategy, what is an important buyer persona trait?

<p>All of the above</p> Signup and view all the answers

When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).

<p>awareness and consideration</p> Signup and view all the answers

A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.

<p>True</p> Signup and view all the answers

To keep your content calendar agile, it shouldn't extend more than ___________.

<p>three months</p> Signup and view all the answers

All of the following are attributes of a content creation workflow EXCEPT:

<p>How much money it will cost to complete initiative</p> Signup and view all the answers

Is it a best practice for an editor to make edits directly in the document when providing feedback?

<p>False</p> Signup and view all the answers

You should use a consistent naming system to store and easily identify hosted files.

<p>True</p> Signup and view all the answers

Your content creation framework should stay consistent over time.

<p>False</p> Signup and view all the answers

If you want to produce great content, then you need to hire an in-house content creator.

<p>False</p> Signup and view all the answers

What can you do to make a headline more compelling?

<p>Make a promise to the reader.</p> Signup and view all the answers

When creating a headline for your content, you should come up with ___________ different headlines.

<p>5-10</p> Signup and view all the answers

The below blog post is an example of which type of headline format?

<p>Listicle</p> Signup and view all the answers

Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece.

<p>True</p> Signup and view all the answers

When possible, you should try and use extensive vocabulary in your writing.

<p>False</p> Signup and view all the answers

The following sentence is an example of ____________ voice? 'The grocery shopping was done by your father.'

<p>passive</p> Signup and view all the answers

How could the sentence 'I really just want to go to the store to buy groceries in order to be prepared for the week' be corrected to cut out fluffy words?

<p>'I want to go buy groceries at the store to be prepared for the week.'</p> Signup and view all the answers

Never use acronyms in your writing.

<p>False</p> Signup and view all the answers

How long should you wait before republishing a piece of content to a new website?

<p>At least a month.</p> Signup and view all the answers

You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

<p>Only sites that are relevant to your business and industry.</p> Signup and view all the answers

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

<p>Update metadata and use a different title.</p> Signup and view all the answers

You're in a brainstorming session with your co-workers. Your colleague says that's all you need after five topics for your ebook. How should you respond?

<p>Encourage exploring more ideas.</p> Signup and view all the answers

You should only include a call-to-action on a blog post once the offer is launched.

<p>False</p> Signup and view all the answers

You can use weekly content activities to grow into which type of long-form content offer?

<p>Ebooks</p> Signup and view all the answers

To help increase awareness for an upcoming product launch, where could you disperse increased paid promotion funds?

<p>All of the above</p> Signup and view all the answers

When is the most effective time to boost content on social media?

<p>During peak engagement hours.</p> Signup and view all the answers

You should post the same message across all of your social channels.

<p>False</p> Signup and view all the answers

You're analyzing the performance of your social channels. What should you do next after noticing that Facebook consistently outperforms your Twitter and LinkedIn page?

<p>Analyze Facebook further to see which posts are working for future content ideas.</p> Signup and view all the answers

Optimizing your content helps improve __________.

<p>engagement and reach</p> Signup and view all the answers

You can measure brand awareness by all of the following, EXCEPT?

<p>Press releases</p> Signup and view all the answers

It's best to determine a few key metrics and stick to them.

<p>True</p> Signup and view all the answers

All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.

<p>bounce rate</p> Signup and view all the answers

What metric do you report on to demonstrate how your content campaign has contributed to lead generation goals?

<p>Total leads generated from your campaign.</p> Signup and view all the answers

You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this by creating a(n) ______________.

<p>attribution report</p> Signup and view all the answers

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook. How do you support your sales team to close more leads from social into customers?

<p>Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.</p> Signup and view all the answers

What results can you yield by establishing reporting expectations prior to campaign launch?

<p>The campaign's written SMART goals better align your work with the stakeholders' key metrics.</p> Signup and view all the answers

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) is not feasible. What option will you present during next week's meeting with your CEO?

<p>You present updated SMART goals better aligned with your projected SQLs for the campaign's remaining two months, based off the first month's data.</p> Signup and view all the answers

Study Notes

Content Marketing Fundamentals

  • Content marketing predates the 1950s and is not a new practice.
  • Developing a strong mission with supporting values is crucial for effectively telling a business story.
  • Emotional alignment with prospects enhances the memorability and shareability of your business story.

Crafting a Compelling Company Story

  • Start with "Why are you doing what you are doing?" to create a distinctive narrative.
  • Use the Golden Circle model to form a mission statement that resonates with the audience.

Storytelling Techniques

  • Every impactful story contains essential storytelling elements: Characters, Conflict, Resolution.
  • Prospects are more likely to buy when they see themselves in the story and have their questions addressed.

Conflict in Storytelling

  • Conflict is essential; it fosters emotional connections and developmental progress.
  • Focus the conflict around the main issue that your content addresses.

Perspective in Storytelling

  • Use a second-person point of view when narrating a story featuring your audience as characters.
  • Avoid using third-person point of view, as it's not recommended in storytelling best practices.

Content Idea Generation

  • Diverse sources are valuable for content creation; restricting focus can limit creativity.
  • Autocomplete features in search engines provide popular search suggestions, aiding idea generation.

Brainstorming Strategies

  • Icebreakers can create a comfortable atmosphere for brainstorming sessions.
  • Content brainstorming does not require a minimum number of participants.

SMART Goals and Content Audit

  • SMART goals should be specific and measurable; vague objectives are less effective.
  • Start a content audit by reviewing existing materials across different relevant categories.

Buyer Personas and Content Strategy

  • Understanding buyer personas’ traits is vital for developing a long-term content strategy.
  • Keep content calendars flexible, ideally not extending beyond three months.

Content Creation and Editing

  • Maintain a consistent naming system for files to improve organizational efficiency.
  • Utilize tracked changes in documents for feedback during the content editing process.

Effective Writing Principles

  • Avoid extensive vocabulary to retain credibility; clarity is more important.
  • Craft headlines that promise value to engage readers effectively.

Content Repurposing and Promotion

  • Republish only to relevant platforms to ensure alignment with your business goals.
  • Customize messages for each social media platform rather than using identical messaging.

Measuring Content Effectiveness

  • Track brand awareness through metrics like engagement signals, excluding press release counts.
  • Demonstrate content contribution to lead generation by reporting total leads generated from campaigns.

Reporting and Campaign Adjustments

  • Set clear reporting expectations before campaigns to align with key metrics.
  • If campaign goals become unrealistic, adjust SMART goals based on previous month's performance data.

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Test your knowledge on content marketing and business storytelling with these HubSpot flashcards from the 2021 exam. Challenge yourself on key concepts and definitions to enhance your understanding of effective marketing strategies.

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