Podcast
Questions and Answers
Which network has the longest life for a piece of content?
Which network has the longest life for a piece of content?
A buyer persona is as important as business objectives when developing a social media strategy.
A buyer persona is as important as business objectives when developing a social media strategy.
True
Why would you want a service to help you manage and discover influence?
Why would you want a service to help you manage and discover influence?
To identify individuals who have the biggest following and high social clout.
The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
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What do senior leaders care about when it comes to your social media plan? Choose all that apply.
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
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Simon Sinek says that people want to buy what you have. They don't care about what you believe.
Simon Sinek says that people want to buy what you have. They don't care about what you believe.
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In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
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What is the biggest challenge that most social media practitioners have?
What is the biggest challenge that most social media practitioners have?
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Which of the below is not one of the five types of social media models?
Which of the below is not one of the five types of social media models?
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You should revisit your KPIs every 18 months.
You should revisit your KPIs every 18 months.
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When it comes to social listening, how do you know which social networks to start with?
When it comes to social listening, how do you know which social networks to start with?
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How can social media monitoring inform your sales and product teams?
How can social media monitoring inform your sales and product teams?
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Why do you need to develop a business case for a new social monitoring technology?
Why do you need to develop a business case for a new social monitoring technology?
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What should you do if your competitor has a big public blunder?
What should you do if your competitor has a big public blunder?
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Content is only used during the attract and delight stages of the inbound methodology.
Content is only used during the attract and delight stages of the inbound methodology.
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Instagram stories are a great way to _____________.
Instagram stories are a great way to _____________.
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Why are hashtags helpful?
Why are hashtags helpful?
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When developing your brand's tone, _______ is key.
When developing your brand's tone, _______ is key.
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Jumping onto an unrelated hashtag to promote your material is spammy.
Jumping onto an unrelated hashtag to promote your material is spammy.
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The longer your social posts, the more likely that content will be seen and re-shared.
The longer your social posts, the more likely that content will be seen and re-shared.
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Visual images are usually things like ________. Choose all that apply.
Visual images are usually things like ________. Choose all that apply.
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Which of the following is NOT an example of active language you should use on a call-to-action?
Which of the following is NOT an example of active language you should use on a call-to-action?
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Curating content means publishing someone else's content as if it were your own.
Curating content means publishing someone else's content as if it were your own.
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What does 'real-time marketing' refer to?
What does 'real-time marketing' refer to?
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What might you do if you conduct a content audit on your competitors and see that they're having success with live video?
What might you do if you conduct a content audit on your competitors and see that they're having success with live video?
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Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
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What does voice refer to?
What does voice refer to?
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12% of people generate 70% of the impact online.
12% of people generate 70% of the impact online.
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Commissions for celebrity influencers are generally 5% of the sale.
Commissions for celebrity influencers are generally 5% of the sale.
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Which type of influencer might be primarily behind the scenes?
Which type of influencer might be primarily behind the scenes?
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Study Notes
Social Media Content Longevity
- Pinterest holds the longest lifespan for content compared to other social networks.
Importance of Buyer Personas
- Buyer personas are crucial in developing a social media strategy, as significant as business objectives.
Influence Management
- Utilizing services to manage and discover influence helps identify individuals with considerable followings and social clout.
Choosing Social Media Tools
- Selecting the right social media tools should align with business goals, focusing choices based on specific goal criteria.
Senior Leaders' Concerns
- Senior leaders prioritize competitive advantage, customer satisfaction, and return on investment regarding social media plans.
Simon Sinek’s Perspective
- According to Simon Sinek, people are more inclined to connect with brands that share their beliefs rather than merely wanting to purchase products.
Service Level Agreement (SLA)
- An SLA in social media determines the time frame between when a customer contacts a company and the company's response.
Social Media Practitioners' Challenges
- Securing executive buy-in for innovative social media ideas is a common challenge in the field.
Social Media Models
- Knowledge of five social media models is essential, and distinguishing among them is necessary for effective strategy.
Revisiting KPIs
- It is not recommended to reassess Key Performance Indicators (KPIs) every 18 months; more frequent reviews are advisable.
Social Listening Networks
- Understanding which social networks to monitor should be informed by alignment with business objectives and audience demographics.
Sales and Product Team Insights
- Social media monitoring provides valuable customer feedback, which can significantly enhance the effectiveness of sales and product teams.
Business Case for Monitoring Technology
- Developing a business case for social monitoring technology is vital to articulate expected value and manage stakeholder expectations.
Competitor Blunders
- Responding with empathy and maintaining a balanced approach during competitors' public blunders is important for brand reputation.
Content Use in Inbound Methodology
- Content is applicable beyond the attract and delight stages of inbound marketing methodology.
Instagram Stories
- Instagram Stories are effective for driving traffic and increasing engagement.
Importance of Hashtags
- Hashtags facilitate searchability, campaign tracking, and encourage user-generated content creation.
Developing Brand Tone
- Context is pivotal when crafting a brand's tone to ensure alignment with audience perceptions and expectations.
Hashtag Misuse
- Jumping onto unrelated hashtags to promote content is viewed as spammy behavior.
Content Length and Engagement
- Contrary to popular belief, longer social media posts are less likely to be seen or shared; brevity is key.
Types of Visual Images
- Visual content encompasses photos, infographics, animated GIFs, and illustrations, all contributing to enhanced engagement.
Active Language in Calls-to-Action
- Phrases like "more here" do not exemplify active language and should be avoided in calls-to-action.
Content Curation Clarification
- Curating content does not equate to simply reposting others' material as one's own; it involves adding unique insights or context.
Real-Time Marketing Concept
- Real-time marketing involves creating content spontaneously in response to live events occurring locally or globally.
Testing New Content Strategies
- When competitors excel with formats like live video, consider testing these on different platforms and gauge audience response.
Humanizing Brands
- A humanized brand fosters connection, making it more competitive as people are drawn to relatable and personable entities.
Brand Voice Definition
- Brand voice consists of the consistent personality or style that defines a brand's communication.
Online Influence Statistics
- The claim that 12% of users generate 70% of online impact is incorrect; engagement dynamics are more evenly distributed.
Celebrity Influencer Commissions
- The assertion that celebrity influencers typically earn commissions of 5% on sales is false; rates can be significantly higher.
Understanding Influencer Types
- Insight into various influencer types is crucial for strategizing effective partnerships and campaigns.
Studying That Suits You
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Description
Test your knowledge with these flashcards designed for the Hubspot Social Media Certification. Each card covers key concepts like content longevity on different networks and the importance of buyer personas in social media strategies. Get ready to reinforce your understanding of social media marketing essentials!
