Questions and Answers
What option will you present during next week's meeting with your CEO?
You could do this by creating a(n) ______________.
Attribution report
All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.
email send rate
It's best to determine a few key metrics and stick to them.
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You can measure brand awareness by all of the following, except?
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You should initially spend less time promoting your content than you did creating it, so you can increase your content output.
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______________ is used to achieve the best possible content promotion outcome.
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You should post the same message across all of your social channels.
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A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
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You can use weekly content activities to grow into which type of long-form content offer?
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Which platforms should you republish your top-performing blog post to?
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How long should you wait before republishing a piece of content to a new website?
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How can a third-party website avoid duplicate content issues with republishing your content?
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Which tag do you need to include in a republished piece of content to maintain SEO authority?
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Never use acronyms in your writing.
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How could this sentence be corrected to cut out fluffy words? 'I really just want to go to the store to buy groceries in order to be prepared for the week.'
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The following sentence is an example of ____________ voice? 'The grocery shopping was done by your father.'
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All of the following are attributes of a content creation workflow EXCEPT:
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How many rounds of edits should content undergo before being finished?
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The above graphic uses a _________ to help organize hosted files.
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Your content creation framework should stay consistent over time.
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If you want to produce great content, then you need to hire an in-house content creator.
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What can you do to make a headline more compelling?
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The above blog post is an example of which type of headline format?
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Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece.
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When possible, you should try and use extensive vocabulary in your writing.
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Which is true about content and its relationship with the Inbound Methodology?
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What are the four stages of the Inbound Methodology?
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Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms.
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All of the following are content marketing practices EXCEPT:
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Which best describes the content marketing and inbound marketing relationship?
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What's the best way to have your business' story remembered and shared?
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What are the three storytelling elements?
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If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.
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The conflict in your content's story should focus on the _________.
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Which of the following is NOT a storytelling best practice?
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The conflict in this blog article is preventing team burnout.
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This blog post is written from a _____________.
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After you digest material it's best to try and put ideas together immediately.
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________ is when you think of an idea out of nowhere.
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Joan notices that when she types in 'dog walking tip' the search engine offers some helpful suggestions on popular searches, like 'dog walking tips and tricks.' This is known as _________.
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The goal of a braindump is to have everyone structure ideas they've put together.
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All of the following are examples of a SMART goal EXCEPT:
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Where might you start looking for content that already exists?
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When it comes to a long-term content strategy, what is an important buyer persona trait?
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When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).
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A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.
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When is the most effective time to boost content on social media?
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What metric do you report on to demonstrate the contribution of your content campaign to your boss?
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Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
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If your marketing tests have over a 50% failure rate, then you've done something wrong.
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The goal of a marketing test is to __.
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When instilling a growth mindset within your organization, it's more important to receive buy-in from the customer support team than the products and services team.
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A shortcut to improving your SEO is to __.
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__ is when you help guide your prospects through purchasing your products or services.
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What's the most effective question you should start with when writing a company story?
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You need conflict to tell an impactful story.
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When you tell a story and the character is your audience, you should tell the story with a ___________.
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When identifying raw material for generating ideas, it's best to stick with a specific area of focus.
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What source might you find valuable and be inspired by if you're looking for new content ideas for an upcoming holiday promotion?
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How can you uncover your buyer personas' reading habits?
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Which of the following is NOT a category you should organize your content audit by?
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A content compass helps organize monthly initiatives by __.
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To keep your content calendar agile, it shouldn't extend more than ___________.
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When you asked your colleague to provide feedback on a blog post, is it a best practice for a content editing process if they made edits directly in the document?
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When creating a headline for your content, you should come up with ___________ different headlines.
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The above blog post is an example of which type of headline format?
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When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
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You should only include a call-to-action on a blog post once the offer is launched.
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__ helps you group an audience together based on specific criteria from a large list of people.
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To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it.
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You're analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
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Optimizing your content helps improve __________.
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When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?
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What results can you yield by establishing reporting expectations prior to campaign launch?
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Which departments does growth marketing support?
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Which best explains the bullseye framework?
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The _ can help you develop a mission statement that connects with your audience.
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Every content brainstorm needs the following EXCEPT:
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A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
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You're in a brainstorming session with your co-workers. You come up with five topics for your ebook. Your colleague says that's all you need. How should you respond?
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To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
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Snapchat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
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What does a UTM parameter help you identify?
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To effectively tell your business' story, you need _.
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Understanding your __ is the first step to instilling a growth mindset within your organization.
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You should use a consistent naming system to store and easily identify hosted files.
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The below blog post is an example of which type of headline format?
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You're the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?
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What does the center ring of the bullseye framework represent?
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When conducting a test, it should work to uncover __.
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Study Notes
Content Creation Workflow
- Attributes include identifying influencers, organizing tasks, and breaking down necessary work.
- Budgeting for content initiatives is not an attribute of a workflow.
Content Editing and Headlines
- Recommended rounds of edits for content is typically between 2-4.
- Compelling headlines should make a promise to the reader.
- Headlines can be categorized in different formats, such as list format or negative angle format.
Writing Techniques
- Effective writers often draft main points first before writing introductions and conclusions.
- Using extensive vocabulary can reduce credibility; simplicity is often more effective.
- Characters, conflict, and resolution are essential elements of storytelling.
Buyer Personas and Their Journey
- Understanding buyer personas involves analyzing demographics, challenges, and identifiers.
- Content should align with all stages of the buyer's journey: awareness, consideration, and decision.
- It's crucial to adapt to the ever-evolving nature of a buyer's journey.
Social Media and Content Promotion
- Boost content on social media when it shows strong performance.
- Each campaign should have clearly defined metrics and goals aligned with stakeholder interests.
Growth Marketing and Testing
- Growth marketing spans across all departments and focuses on optimization and effective testing.
- A 50% or higher failure rate in tests signifies a purpose-driven process, not failure.
- Testing aims to continuously uncover weaknesses and optimize channels.
Storytelling and Emotional Connection
- Conflict within a story is vital for engagement and emotional resonance.
- Using a second-person point of view can draw readers into the narrative.
- Establishing emotional alignment between a business and its audience increases relatability.
Content Calendar and Audit
- A content calendar should remain agile and not extend beyond three months.
- Content audits can help identify existing materials and gauge performance across various criteria.
SEO and Content Performance
- Updating headlines during republishing can improve visibility in search results.
- Backlinks from reputable sites can significantly enhance SEO.
Team Collaboration and Idea Generation
- Effective brainstorming includes diverse participation and flexibility in output.
- It's important to distinguish between ideation and implementation phases in team meetings.
Engagement and Brand Awareness
- Success metrics should be monitored to assess content engagement effectiveness.
- Brand awareness can be gauged through various means except for just the number of press releases.
Content Strategy and Optimization
- A content compass can help organize initiatives, while segmentation allows for effective audience targeting.
- Always tailor messages for different social platforms instead of using a one-size-fits-all approach.### Content Repurposing
- Consider the ACE method when turning an ebook into a checklist for effective content repurposing.
Republishing Content
- Only republish high-performing blog posts on platforms relevant to your business and industry.
- Wait at least two weeks before republishing content to a new website to avoid issues with search engines.
Duplicate Content Management
- Prevent duplicate content issues by adding a NoIndex tag when republishing on third-party websites.
- Use a canonical tag in republished content to maintain SEO authority and properly attribute value to the original author or website.
Writing Tips
- It is false that acronyms should never be used; instead, utilize them sparingly for clarity.
- Improve clarity by removing unnecessary words; for example, revise "I really just want to go to the store to buy groceries in order to be prepared for the week" to "I want to go buy groceries at the store to be prepared for the week."
Voice in Writing
- The sentence “The grocery shopping was done by your father” is an example of passive voice.
Studying That Suits You
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Description
Test your knowledge on content creation workflows and HubSpot processes with these flashcards. This quiz will help you understand the key attributes of effective workflows and prepare for your certification.