HubSpot Certification Flashcards

Questions and Answers

What option will you present during next week's meeting with your CEO?

Updated SMART goals based on the first month's data (correct)

Increase MQLs goal

Reduce the duration of the campaign

Continue with the current plan

You could do this by creating a(n) ______________.

Attribution report

All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.

email send rate

It's best to determine a few key metrics and stick to them.

True Signup and view all the answers

You can measure brand awareness by all of the following, except?

How many press releases exist on your website. Signup and view all the answers

You should initially spend less time promoting your content than you did creating it, so you can increase your content output.

False Signup and view all the answers

______________ is used to achieve the best possible content promotion outcome.

Optimization Signup and view all the answers

You should post the same message across all of your social channels.

False Signup and view all the answers

A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

False Signup and view all the answers

You can use weekly content activities to grow into which type of long-form content offer?

All of the above Signup and view all the answers

Which platforms should you republish your top-performing blog post to?

Only sites relevant to your business Signup and view all the answers

How long should you wait before republishing a piece of content to a new website?

Two weeks Signup and view all the answers

How can a third-party website avoid duplicate content issues with republishing your content?

Add a NoIndex tag Signup and view all the answers

Which tag do you need to include in a republished piece of content to maintain SEO authority?

Canonical tag Signup and view all the answers

Never use acronyms in your writing.

False Signup and view all the answers

How could this sentence be corrected to cut out fluffy words? 'I really just want to go to the store to buy groceries in order to be prepared for the week.'

'I want to go buy groceries at the store to be prepared for the week.' Signup and view all the answers

The following sentence is an example of ____________ voice? 'The grocery shopping was done by your father.'

Passive Signup and view all the answers

All of the following are attributes of a content creation workflow EXCEPT:

How much money it will cost to complete initiative Signup and view all the answers

How many rounds of edits should content undergo before being finished?

2-4 Signup and view all the answers

The above graphic uses a _________ to help organize hosted files.

Nomenclature system Signup and view all the answers

Your content creation framework should stay consistent over time.

False Signup and view all the answers

If you want to produce great content, then you need to hire an in-house content creator.

False Signup and view all the answers

What can you do to make a headline more compelling?

Make a promise to the reader Signup and view all the answers

The above blog post is an example of which type of headline format?

Negative angle format Signup and view all the answers

Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece.

True Signup and view all the answers

When possible, you should try and use extensive vocabulary in your writing.

False Signup and view all the answers

Which is true about content and its relationship with the Inbound Methodology?

All of the above Signup and view all the answers

What are the four stages of the Inbound Methodology?

Attract, Convert, Close, and Delight Signup and view all the answers

Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms.

False Signup and view all the answers

All of the following are content marketing practices EXCEPT:

Technical SEO Signup and view all the answers

Which best describes the content marketing and inbound marketing relationship?

Success relies on both as each serves a different function. Signup and view all the answers

What's the best way to have your business' story remembered and shared?

Create emotional alignment between your business and your prospects and customers. Signup and view all the answers

What are the three storytelling elements?

Characters, conflict, and resolution Signup and view all the answers

If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you.

True Signup and view all the answers

The conflict in your content's story should focus on the _________.

Prospects' needs Signup and view all the answers

Which of the following is NOT a storytelling best practice?

Use the third-person point of view Signup and view all the answers

The conflict in this blog article is preventing team burnout.

True Signup and view all the answers

This blog post is written from a _____________.

Third-person point of view Signup and view all the answers

After you digest material it's best to try and put ideas together immediately.

False Signup and view all the answers

________ is when you think of an idea out of nowhere.

The eureka moment Signup and view all the answers

Joan notices that when she types in 'dog walking tip' the search engine offers some helpful suggestions on popular searches, like 'dog walking tips and tricks.' This is known as _________.

Autocomplete Signup and view all the answers

The goal of a braindump is to have everyone structure ideas they've put together.

False Signup and view all the answers

All of the following are examples of a SMART goal EXCEPT:

Significantly reduce the amount of time the team spends on creating content. Signup and view all the answers

Where might you start looking for content that already exists?

All of the above Signup and view all the answers

When it comes to a long-term content strategy, what is an important buyer persona trait?

All of the above Signup and view all the answers

When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).

All of the above Signup and view all the answers

A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.

True Signup and view all the answers

When is the most effective time to boost content on social media?

When it's performing well Signup and view all the answers

What metric do you report on to demonstrate the contribution of your content campaign to your boss?

Total leads generated from your campaign Signup and view all the answers

Once you're able to quantify your metrics, what is the next step in developing a growth mindset?

Start looking for weaknesses in your funnel Signup and view all the answers

If your marketing tests have over a 50% failure rate, then you've done something wrong.

False Signup and view all the answers

The goal of a marketing test is to __.

continuously optimize your channels Signup and view all the answers

When instilling a growth mindset within your organization, it's more important to receive buy-in from the customer support team than the products and services team.

False Signup and view all the answers

A shortcut to improving your SEO is to __.

get referenced on sites that already rank well Signup and view all the answers

__ is when you help guide your prospects through purchasing your products or services.

Concierge on-boarding Signup and view all the answers

What's the most effective question you should start with when writing a company story?

Why are you doing what you are doing? Signup and view all the answers

You need conflict to tell an impactful story.

True Signup and view all the answers

When you tell a story and the character is your audience, you should tell the story with a ___________.

Second-person point of view Signup and view all the answers

When identifying raw material for generating ideas, it's best to stick with a specific area of focus.

False Signup and view all the answers

What source might you find valuable and be inspired by if you're looking for new content ideas for an upcoming holiday promotion?

All of the above Signup and view all the answers

How can you uncover your buyer personas' reading habits?

A and B Signup and view all the answers

Which of the following is NOT a category you should organize your content audit by?

Content length Signup and view all the answers

A content compass helps organize monthly initiatives by __.

All of the above Signup and view all the answers

To keep your content calendar agile, it shouldn't extend more than ___________.

three months Signup and view all the answers

When you asked your colleague to provide feedback on a blog post, is it a best practice for a content editing process if they made edits directly in the document?

False Signup and view all the answers

When creating a headline for your content, you should come up with ___________ different headlines.

5-10 Signup and view all the answers

The above blog post is an example of which type of headline format?

List format Signup and view all the answers

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

Update the headline Signup and view all the answers

You should only include a call-to-action on a blog post once the offer is launched.

False Signup and view all the answers

__ helps you group an audience together based on specific criteria from a large list of people.

Segmentation Signup and view all the answers

To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it.

False Signup and view all the answers

You're analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

Analyze Facebook further to see which posts are working for future content ideas. Signup and view all the answers

Optimizing your content helps improve __________.

All of the above Signup and view all the answers

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. Signup and view all the answers

What results can you yield by establishing reporting expectations prior to campaign launch?

The campaign's written SMART goals better align your work with the stakeholders' key metrics. Signup and view all the answers

Which departments does growth marketing support?

All of the above Signup and view all the answers

Which best explains the bullseye framework?

An organized three-step approach to gaining traction Signup and view all the answers

The _ can help you develop a mission statement that connects with your audience.

Golden Circle Signup and view all the answers

Every content brainstorm needs the following EXCEPT:

At least five people Signup and view all the answers

A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.

Ice Breakers Signup and view all the answers

You're in a brainstorming session with your co-workers. You come up with five topics for your ebook. Your colleague says that's all you need. How should you respond?

"No, we should make a list of as many supporting topics as we can." Signup and view all the answers

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

All of the above Signup and view all the answers

Snapchat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

True Signup and view all the answers

What does a UTM parameter help you identify?

Lead attribution Signup and view all the answers

To effectively tell your business' story, you need _.

a mission with supporting values Signup and view all the answers

Understanding your __ is the first step to instilling a growth mindset within your organization.

Marketing funnel Signup and view all the answers

You should use a consistent naming system to store and easily identify hosted files.

False Signup and view all the answers

The below blog post is an example of which type of headline format?

List format Signup and view all the answers

You're the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

False Signup and view all the answers

What does the center ring of the bullseye framework represent?

Your top-performing channels Signup and view all the answers

When conducting a test, it should work to uncover __.

unknown variables or insights Signup and view all the answers

Study Notes

Content Creation Workflow

Attributes include identifying influencers, organizing tasks, and breaking down necessary work.
Budgeting for content initiatives is not an attribute of a workflow.

Content Editing and Headlines

Recommended rounds of edits for content is typically between 2-4.
Compelling headlines should make a promise to the reader.
Headlines can be categorized in different formats, such as list format or negative angle format.

Writing Techniques

Effective writers often draft main points first before writing introductions and conclusions.
Using extensive vocabulary can reduce credibility; simplicity is often more effective.
Characters, conflict, and resolution are essential elements of storytelling.

Buyer Personas and Their Journey

Understanding buyer personas involves analyzing demographics, challenges, and identifiers.
Content should align with all stages of the buyer's journey: awareness, consideration, and decision.
It's crucial to adapt to the ever-evolving nature of a buyer's journey.

Boost content on social media when it shows strong performance.
Each campaign should have clearly defined metrics and goals aligned with stakeholder interests.

Growth Marketing and Testing

Growth marketing spans across all departments and focuses on optimization and effective testing.
A 50% or higher failure rate in tests signifies a purpose-driven process, not failure.
Testing aims to continuously uncover weaknesses and optimize channels.

Storytelling and Emotional Connection

Conflict within a story is vital for engagement and emotional resonance.
Using a second-person point of view can draw readers into the narrative.
Establishing emotional alignment between a business and its audience increases relatability.

Content Calendar and Audit

A content calendar should remain agile and not extend beyond three months.
Content audits can help identify existing materials and gauge performance across various criteria.

SEO and Content Performance

Updating headlines during republishing can improve visibility in search results.
Backlinks from reputable sites can significantly enhance SEO.

Team Collaboration and Idea Generation

Effective brainstorming includes diverse participation and flexibility in output.
It's important to distinguish between ideation and implementation phases in team meetings.

Engagement and Brand Awareness

Success metrics should be monitored to assess content engagement effectiveness.
Brand awareness can be gauged through various means except for just the number of press releases.

Content Strategy and Optimization

A content compass can help organize initiatives, while segmentation allows for effective audience targeting.
Always tailor messages for different social platforms instead of using a one-size-fits-all approach.### Content Repurposing
Consider the ACE method when turning an ebook into a checklist for effective content repurposing.

Republishing Content

Only republish high-performing blog posts on platforms relevant to your business and industry.
Wait at least two weeks before republishing content to a new website to avoid issues with search engines.

Duplicate Content Management

Prevent duplicate content issues by adding a NoIndex tag when republishing on third-party websites.
Use a canonical tag in republished content to maintain SEO authority and properly attribute value to the original author or website.

Writing Tips

It is false that acronyms should never be used; instead, utilize them sparingly for clarity.
Improve clarity by removing unnecessary words; for example, revise "I really just want to go to the store to buy groceries in order to be prepared for the week" to "I want to go buy groceries at the store to be prepared for the week."

Voice in Writing

The sentence “The grocery shopping was done by your father” is an example of passive voice.

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Description

Test your knowledge on content creation workflows and HubSpot processes with these flashcards. This quiz will help you understand the key attributes of effective workflows and prepare for your certification.