HubSpot Acquisition of Motion AI

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What did HubSpot acquire on September 20, 2017?

An inbound marketing agency

A chatbot-building software platform (correct)

A customer relationship management software provider

A social media platform

How do chatbots engage with customers?

Via email communication

Via phone calls

Through one-to-one chats on preferred chat platforms (correct)

Through face-to-face meetings

What was the main technology powering chatbots?

Natural language processing and machine learning (correct)

Augmented reality

Virtual reality

Blockchain

How many bots had Motion AI facilitated building for brands before the acquisition?

80,000 bots Signup and view all the answers

What was a key feature of the software provided by Motion AI?

Simplicity for building and managing chatbots Signup and view all the answers

Why did HubSpot see potential for chatbots for its B2B customers?

To automate customer interactions that were staffed by humans Signup and view all the answers

What was the price range for HubSpot's software packages?

$50 to $400/month Signup and view all the answers

How was HubSpot's software sold?

Via a software-as-a-service (SaaS) model with a recurring monthly fee Signup and view all the answers

What was the key feature of the new platform offered by HubSpot?

A free CRM system Signup and view all the answers

Which feature empowered the CRM tool to collect customer conversations from various sources?

"Conversations" Signup and view all the answers

What did HubSpot offer for free along with its products as of September 2017?

"This product" Signup and view all the answers

What type of inbox did "Conversations" help marketing and sales teams manage?

"One cross-team inbox" Signup and view all the answers

According to Matt Harman, what is the main difficulty in building a chatbot?

User experience Signup and view all the answers

What did Bodnar emphasize as important for making chatbots efficient and effective?

Conversational strategy Signup and view all the answers

According to Altimeter, what is as important as IQ for creating satisfying conversational experiences?

Emotional intelligence Signup and view all the answers

What did Clara de Soto emphasize about building chatbots?

'Building a bot' is part of a constantly evolving conversational strategy Signup and view all the answers

What did David Shingy consider as a challenge with chatbots?

'Creative scaling' Signup and view all the answers

What did tC Coffey believe chatting with a bot should be like?

Talking to an expert in all areas Signup and view all the answers

What was HubSpot hoping to achieve with the acquisition of Motion AI?

Introducing chatbots to engage, convert, close, and delight customers Signup and view all the answers

Why do today's buyers expect conversations with a business to happen where they are?

To ensure conversations are portable Signup and view all the answers

What is highlighted as an essential feature for conversations to have according to the text?

Context preservation Signup and view all the answers

In what way have tools like Apple's Siri and Microsoft's Cortana influenced person-bot communication?

By creating virtual assistant software Signup and view all the answers

Why does the text mention the need for automation in customer conversations?

To provide instant historical interactions Signup and view all the answers

What key factor drives the need for new technology in meeting buyers' expectations?

Enhancing customer engagement Signup and view all the answers

Why do users often anthropomorphize chatbots?

Because users are generally unaware that they are interacting with a bot. Signup and view all the answers

What is the main reason for the uncomfortable situation called 'the uncanny valley'?

Users shift from empathy to revulsion when the bot acts too human-like. Signup and view all the answers

What did x.ai achieve with their meeting scheduling bot 'Amy' as per the text?

Customers were unaware that Amy was an AI-driven personal assistant. Signup and view all the answers

What did Matthew Hartman of Betaworks emphasize about the interaction with bots?

The interaction should be so easy that users don't realize they are interacting with a bot. Signup and view all the answers

Based on Arte Merritt's observation, how do humans generally perceive computer-generated conversation?

As coming from another person due to their tendency to anthropomorphize chatbots. Signup and view all the answers

What happens when a chatbot fails to act 'human enough' during interactions, as per Justine Cassell?

The interaction shifts from empathy to revulsion by the user. Signup and view all the answers