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is the theory that the need for hotel rooms in a city or geographical region will remain static and fairly constant in spite of what the occupancy level is.

Compression of demand

is the measurement of room sales versus available rooms. The rooms that are sold fall into to types or categories: group and transient. The combination of group and transient rooms makes up the hotel's occupancy.

Occupancy

is the person or entity that acts as a liaison between a guest and the hotel. Intermediaries are also referred to as third parties.

Intermediary

is the measurement of how many group rooms are "on the books" on a given night.

<p>Group base</p> Signup and view all the answers

are rooms that originate from individual reservations. Business and pleasure guests who stay at the hotel for reasons unrelated to functions being held there generally fill transient rooms.

<p>Transient room</p> Signup and view all the answers

is the time between when an individual reservation is made and when that reservation is due to arrive.

<p>individual booking cycle</p> Signup and view all the answers

which are made by guests arriving unannounced at a hotel looking for rooms, cannot be measured as part of the booking cycle because they are difficult to predict.

<p>Walk in reservations</p> Signup and view all the answers

provides the consumer with an avenue to locate a hotel of choice in a certain location.

<p>Central reservation system</p> Signup and view all the answers

is a portion or segment of the actual or potential business mix at any given hotel.

<p>Market segment</p> Signup and view all the answers

Flashcards

Compression of demand

Theory that hotel room needs remain consistent regardless of occupancy levels.

Occupancy

Measurement of room sales versus available rooms for a hotel.

Intermediary

A liaison between guests and the hotel, also known as third parties.

Group base

Measurement of how many group rooms are booked for a specific night.

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Transient room

Rooms booked from individual reservations, not tied to events.

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Individual booking cycle

Time between reservation creation and guest arrival.

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Walk in reservations

Unannounced reservations made by guests arriving at the hotel.

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Central reservation system

Consumer tool to find a desired hotel in a location.

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Market segment

A portion of actual or potential business at a hotel.

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