History of Communication Theory
45 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What was the core of Protagoras' teachings concerning debate?

  • Presenting arguments based on logical fallacies.
  • Arguing only on one's personal beliefs.
  • Focusing solely on emotional appeals.
  • Being able to adeptly argue both sides of a proposition. (correct)

How did Gorgias of Leontini mainly influence the art of persuasive speaking?

  • By focusing on ethical considerations above all else.
  • By advocating for logical and rational arguments exclusively.
  • By discouraging emotional appeals in speeches.
  • By pioneering the use of emotional appeals in persuasive speeches. (correct)

What is the most accurate interpretation of Protagoras' famous claim, "Man is the Measure of All Things?"

  • Individual perception determines reality. (correct)
  • Objective truth is attainable through rigorous logic.
  • Moral absolutes dictate human behavior.
  • Universal standards exist independently of human judgment.

In ancient Athens, what was Protagoras' primary role?

<p>A sophist teaching upper-class youth effective speaking skills. (A)</p> Signup and view all the answers

What was Isocrates' core belief regarding the training of an orator?

<p>An orator should be trained in liberal arts and be of good moral character. (D)</p> Signup and view all the answers

How did Cicero view communication, similar to Plato and Aristotle?

<p>As both an academic and practical matter. (C)</p> Signup and view all the answers

What was the agreement between Corax and Tisias concerning payment for training?

<p>Tisias would pay Corax only after winning his first lawsuit. (D)</p> Signup and view all the answers

Why did Corax eventually bring a suit against Tisias?

<p>Tisias failed to bring any suits and thus did not pay Corax. (B)</p> Signup and view all the answers

Which statement best reflects Isocrates' contribution to the field of communication?

<p>He made significant contributions to rhetoric and education through his teaching and written works. (C)</p> Signup and view all the answers

During the 1960s, which area saw a considerable amount of focus related to communication?

<p>Group dynamics and social relations. (B)</p> Signup and view all the answers

What was Sir Francis Bacon's primary argument regarding the function of rhetoric?

<p>True rhetoric should serve the purpose of furthering good. (D)</p> Signup and view all the answers

Which of the following communication areas experienced growth and specialization in the 1970s and early 1980s?

<p>Nonverbal interaction. (C)</p> Signup and view all the answers

George Campbell outlined four purposes of rhetoric. Which of the following accurately represents these?

<p>To enlighten, to please the imagination, to move the passions, and to influence the will. (D)</p> Signup and view all the answers

What term was used to describe individuals who earned their living by engaging in communication activities?

<p>Communication professional. (A)</p> Signup and view all the answers

How did the National Association of Elocutionists influence communication?

<p>By developing a stylized mode of delivery with attention to vocal manipulation and gestures. (C)</p> Signup and view all the answers

What shift in focus occurred regarding information during the 1980s and 1990s?

<p>Information became regarded as an economic good or commodity. (B)</p> Signup and view all the answers

How did Julius Caesar contribute to the development of journalism?

<p>He created an official record of news that was publicly posted and distributed. (C)</p> Signup and view all the answers

What transformative shift occurred regarding media during the late 1980s and 1990s?

<p>Media were brought together to form hybrid technologies. (B)</p> Signup and view all the answers

Which of these figures emphasized empirical observation and experimentation as key to advancing knowledge?

<p>Sir Francis Bacon (A)</p> Signup and view all the answers

How has "communication" been historically defined?

<p>As the activity of sending and receiving messages and as a discipline. (C)</p> Signup and view all the answers

Which of the following is an accurate statement about Hugh Blair's theories?

<p>They could be applied to both writing and speaking. (C)</p> Signup and view all the answers

How does the origin of journalism in ancient Egypt connect to modern communication studies?

<p>It shows the historical importance of recording and distributing information, which is central to communication study. (C)</p> Signup and view all the answers

What role did political scientists play in the development of the communication field in the 1960s?

<p>Studied the impact of propaganda and public opinion. (D)</p> Signup and view all the answers

According to the Harper Dictionary of Contemporary Usage in 1975, what was communication considered?

<p>A 'vogue word' appearing frequently in various contexts (B)</p> Signup and view all the answers

Which period saw the initial formal development of rhetoric and speech principles, influencing modern message structuring?

<p>Fifth century B.C. Greece. (C)</p> Signup and view all the answers

How did the sophists such as Corax contribute to the history of communication studies?

<p>By establishing rhetoric schools and developing principles of message organization. (B)</p> Signup and view all the answers

What aspect of communication does the story of Corax and Tisias highlight concerning legal disputes?

<p>The application of rhetorical principles in legal settings through the use of sophistry. (C)</p> Signup and view all the answers

How did ancient writings like 'The Precepts' and the teachings of Ptah-Hotep influence the study of communication?

<p>They offered guidelines on effective communication and honourable living. (A)</p> Signup and view all the answers

How did the perspective on message structure evolve from early rhetoric to modern communication theory?

<p>From a three-part structure to a flexible model based on audience analysis. (D)</p> Signup and view all the answers

Considering the historical context, how did the development of communication studies in ancient Greece differ from that in ancient Egypt?

<p>Greece focused on practical application in law and politics, while Egypt emphasized philosophical and ethical guidance. (D)</p> Signup and view all the answers

In what way does the historical context of Homer's 'Iliad' contribute to an understanding of early communication studies?

<p>It provides a clear example of how stories were used to convey complex political and social messages. (C)</p> Signup and view all the answers

How did the establishment of rhetoric schools by sophists impact subsequent communication theories and practices?

<p>By providing structured methods for teaching persuasive speaking and argumentation. (C)</p> Signup and view all the answers

Communication is described as both a 'chasm' and a 'bridge'. What fundamental concept does this duality represent?

<p>The paradoxical nature of communication, where it can both divide and connect individuals. (C)</p> Signup and view all the answers

Which statement best reflects the relationship between 'practical skill' and 'fundamental life process' in the context of communication?

<p>Communication skills are essential, with roots in our physical, personal, social, political, and cultural existence. (C)</p> Signup and view all the answers

In what way does the study of communication in the 21st century differ from earlier conceptualizations of the field?

<p>It integrates insights from diverse fields like cognitive psychology, computer science, and cultural studies. (B)</p> Signup and view all the answers

Which of the following scenarios highlights the significance of 'speaking precisely' in communication, as emphasized by Harbhajan Singh Yogi?

<p>Adjusting your communication style to match the listener's understanding and perspective. (C)</p> Signup and view all the answers

How has technology impacted the messages of face-to face communication?

<p>Technology has added permanence and portability to the messages of face-to face communication. (C)</p> Signup and view all the answers

What was a primary factor that led to the British colonial authorities shutting down Publick Occurrences Both Forreign and Domestick after its first issue?

<p>The newspaper published content that was critical of and offensive to the colonial governor. (C)</p> Signup and view all the answers

How did the emergence of television impact journalism and mass media studies during the 1940s and 1950s?

<p>It spurred dramatic growth and development in these fields as researchers sought to understand its impact. (B)</p> Signup and view all the answers

Which of the following best describes the focus of psychological research related to communication during the 1940s-1950s?

<p>Examining persuasion, social influence, attitude formation, change, and the role of communication in these dynamics. (B)</p> Signup and view all the answers

What trend is evident in the field of journalism between 1910 and 1920?

<p>A pattern of continued growth, marked by the compilation of approximately twenty-five works on journalism and newspaper work. (C)</p> Signup and view all the answers

In what area of study did research on body positioning and gestures in specific cultures contribute to broader communication studies during the interdisciplinary growth period?

<p>Non-verbal communication. (C)</p> Signup and view all the answers

What was the significance of the Quarterly Journal of Public Speaking, which began publication in 1915, and the accompanying monographs which began publication in 1934?

<p>They contributed to the formalization and scholarly development within the field of communication. (D)</p> Signup and view all the answers

How did studies in rhetoric and speech broaden their scope in the late 1940s and 1950s?

<p>By expanding to include areas like oral interpretation, voice and diction, debate, theatre, physiology of speech, and speech pathology. (B)</p> Signup and view all the answers

What distinguished the journalism courses offered by the University of Wisconsin in 1905 from the landscape of journalism education at the time?

<p>They were among the first courses in journalism at a time when few resources existed such as books on the topic. (A)</p> Signup and view all the answers

Flashcards

Homer's Iliad

An ancient Greek epic poem set during the Trojan War, detailing events of the conflict.

Ptah-Hotep

An ancient Egyptian sage who wrote guidance on living honorably and prosperously.

Rhetoric

The art of effective communication and persuasion, developed in ancient Greece.

Corax and Tisias

Founders of the first rhetoric school in ancient Greece, focusing on message structure.

Signup and view all the flashcards

Three parts of a message

Introduction, body, and conclusion as proposed by Corax and Tisias for effective communication.

Signup and view all the flashcards

Sophists

Ancient Greek teachers skilled in rhetoric and public speaking, including Corax and Tisias.

Signup and view all the flashcards

Early communication origins

Roots of communication study trace back to 3000 B.C. in Babylonian and Egyptian writings.

Signup and view all the flashcards

The Precepts

An ancient Egyptian essay providing guidance on effective communication, written around 3000 B.C.

Signup and view all the flashcards

Isocrates

An ancient Greek rhetorician influential in rhetoric and education.

Signup and view all the flashcards

Francis Bacon

A Renaissance thinker who proposed an ethical basis for communication.

Signup and view all the flashcards

Rhetoric purposes

George Campbell identified four purposes: enlighten, please, move passions, influence will.

Signup and view all the flashcards

National Association of Elocutionists

A group focusing on stylized delivery in communication.

Signup and view all the flashcards

Hugh Blair

Proposed theories applicable to writing and speaking in rhetoric.

Signup and view all the flashcards

History of journalism

Began in Egypt 3,700 years ago, recording events on tombs.

Signup and view all the flashcards

Julius Caesar's news record

Caesar posted an official record of daily news in public spaces.

Signup and view all the flashcards

George Campbell's background

Scottish theologian and professor known for responding to Hume's philosophy.

Signup and view all the flashcards

Public Occurrences Both Foreign and Domestic

The first multi-page newspaper published in colonial America in 1690.

Signup and view all the flashcards

Eastern Communication Association

An organization formed in 1909 for communication studies.

Signup and view all the flashcards

National Communication Association

Founded in 1914, it continues to advance communication research.

Signup and view all the flashcards

Quarterly Journal of Public Speaking

A publication that began in 1915, focusing on public speaking studies.

Signup and view all the flashcards

Growth of Journalism Education

Courses in journalism began appearing in universities around 1905.

Signup and view all the flashcards

Persuasion in Psychology

Research on how attitudes form and change, and influence behavior.

Signup and view all the flashcards

Impact of Television on Media Studies

Television's popularity spurred dramatic growth in journalism and media studies.

Signup and view all the flashcards

Interdisciplinary Communication Studies

Studies involving various fields like anthropology and psychology focusing on communication.

Signup and view all the flashcards

Tisias

A young man who sought legal training from Corax to win lawsuits and gain wealth.

Signup and view all the flashcards

Corax

A teacher who trained Tisias in rhetoric but later sued him for unpaid fees.

Signup and view all the flashcards

Protagoras

A sophist known for the doctrine 'Man is the Measure of All Things' and teaching debate.

Signup and view all the flashcards

Debate

A formal discussion on opposing sides of an argument, taught by Protagoras.

Signup and view all the flashcards

Gorgias

An advocate of emotional appeals in persuasive speaking.

Signup and view all the flashcards

Cicero

A Roman orator who contributed to communication theory and saw rhetoric as both academic and practical.

Signup and view all the flashcards

Quintilian

A Roman educator who furthered the study of rhetoric and emphasized the importance of a good teacher.

Signup and view all the flashcards

Integration in Communication

The focus on communication across various disciplines, including sociology and political science, during the 1960s.

Signup and view all the flashcards

Political Communication

The study of communication's role in government, public opinion, and political image building, prominent in the early 1970s.

Signup and view all the flashcards

Interpersonal Communication

A growing area of study focused on one-on-one interactions and nonverbal communication in the 1970s and early 1980s.

Signup and view all the flashcards

Communication Science

The academic discipline dedicated to studying communication processes and practices.

Signup and view all the flashcards

Information Age

A period in the 1980s and 1990s characterized by the increasing importance of information as a commodity.

Signup and view all the flashcards

Converging Media

The merging of different media technologies in the late 1980s and 1990s, enabling new communication possibilities.

Signup and view all the flashcards

Communication Professional

An individual who earns a living through various communication activities, emerging as a recognized role in the 1970s.

Signup and view all the flashcards

Economic Value of Information

The concept of viewing information as something that can be bought, sold, and traded starting in the Information Age.

Signup and view all the flashcards

21st Century Communication

A modern field studying human behavior through communication.

Signup and view all the flashcards

Interdisciplinary Links

Connections between communication and various fields like psychology and computer science.

Signup and view all the flashcards

Dual Role of Communication

Communication serves as both a barrier and a bridge in human interaction.

Signup and view all the flashcards

Practical Skills in Communication

The necessary techniques for effective interpersonal communication.

Signup and view all the flashcards

Impact of Technology

Technology significantly alters how we communicate in everyday life.

Signup and view all the flashcards

Study Notes

Week 1 - Origins and History of Communication Studies

  • The course covers the origins and history of communication studies.
  • The course content is divided into sections covering different time periods (1900s-1930s, 1940s-1950s, 1960s, 1970s, 1980s-1990s, 21st Century).
  • Early communication studies, which predate the fifth century BCE, drew upon classical Babylonian and Egyptian writings, and texts like Homer's Iliad.
  • Ancient Egyptian writings, such as The Precepts (3000 BCE), offered guidance on effective communication.
  • The Trojan War, a ten-year siege of Ilium, inspired Homer's Iliad, a text that details battles between Agamemnon and Achilles.
  • The Iliad details a few weeks of fighting in the final year of the Trojan War.
  • Ancient Egyptian wisdom literature, such as that of Ptah-Hotep and Amenemope, provided guidance on living good, honorable, and prosperous lives.
  • Corax and Tisias, from Greece, developed rhetoric and speech, with the idea of organization and structure in messages (today's concept of introductions, bodies, and conclusions).
  • The Sophists, in the fifth century BCE, established rhetoric schools.
  • This historical study explores the factors that influenced and developed communication studies, including societal influences and historical figures.
  • Communication theorists like Isocrates, Cicero and Quintilian made significant contributions to the understanding and evolution of communication theories.
  • Other influential figures discussed include Sir Francis Bacon, George Campbell and Hugh Blair.
  • The National Association of Elocutionists developed highly stylistic communication delivery forms, incorporating vocal and physical techniques.
  • Early journalism, dating back to ancient Egypt (3700 years ago), involved recording and transcribing events on the tombs of Egyptian kings.
  • Julius Caesar had an official record of events posted in public places.
  • Public Occurrences Both Foreign and Domestic, published in Boston in 1690, was an early American newspaper.
  • The role of technology, such as the printing press and later the radio and television, is acknowledged as a critical driver of changes in communication.
  • The study of communication encompasses many disciplines, like anthropology, psychology and political science.

Development of Speech and Journalism (1900s-1930s)

  • The Eastern Communication Association (1909) and the National Communication Association (1914) were formed marking the start of formal organization.
  • The 1900s - 1930s saw the formation of communication organizations and the emergence of journalism courses at universities.
  • Journalism course curricula were developing and there were few academic texts on journalism.
  • The number of academic books about journalism increased between 1910 and 1920.

The 1940s-1950s: Interdisciplinary Growth

  • Communication studies began to involve more disciplines, like anthropology, psychology and political science.
  • Anthropologists studied nonverbal communication.
  • Psychologists investigated persuasion and social influences.
  • Political scientists examined the role of political communication and the use of propaganda in governance.

The 1960s: Integration

  • Communication studies became more integrated across disciplines such as sociology, which focused on group dynamics, social relations and the social origins of knowledge.

The 1970s and Early 1980s: Growth and Specialization

  • Interpersonal communication and nonverbal communication became increasingly studied.
  • New disciplines, like instructional, therapeutic, and developmental communication emerged.
  • The term "communication" started being used more widely as a term in various areas of academic study.

The Late 1980s and 1990s: The Information Age

  • Information became a commodity—bought and sold—during this period.
  • Media technologies combined, influencing communication methods in new ways.

The 21st Century: Communication Study Today

  • Communication in the 21st century is viewed as a newly emerging field. Human behaviour is increasingly investigated.
  • Disciplines like cognitive psychology, neuroscience, cultural studies, and economics are interconnected with communication.
  • Communication studies are useful across several areas of life, including personal and professional applications.
  • Technology plays a key role in modern communication (permanence and portability).
  • Communication is seen both as a challenge and an opportunity.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

Week 1 - Origins And History of Communication Studies PDF

Description

Explore the figures pivotal in shaping communication theory, including Protagoras and Gorgias. Discover the key ideas and historical impact of these thinkers. Delve into the historical growth and specialization within communication studies, from ancient rhetoric to modern areas.

More Like This

Pagsusulit sa Retorika
10 questions

Pagsusulit sa Retorika

FunJadeite9041 avatar
FunJadeite9041
Funcțiile Comunicării: Istoric și Descriere
118 questions

Funcțiile Comunicării: Istoric și Descriere

PreeminentAgate avatar
PreeminentAgate
Rhetoric and Communication Principles
21 questions

Rhetoric and Communication Principles

GrandDwarf5939 avatar
GrandDwarf5939
Burke's Terministic Screens Flashcards
9 questions

Burke's Terministic Screens Flashcards

AdmiringInspiration avatar
AdmiringInspiration
Use Quizgecko on...
Browser
Open
Browser
Browser