COMM 1014: Intro to Communication Exam #1 Review
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Questions and Answers

Which of the following best describes the significance of 'uomo universale' during the Renaissance?

  • It referred to the ideal of a person skilled in only oratory and rhetoric.
  • It symbolized the ideal of a well-rounded individual with expertise in various fields. (correct)
  • It emphasized the importance of _vita contemplativa_ over _vita activa_.
  • It represented the belief that all knowledge should be public property, accessible to everyone.

How did Peter Ramus alter Cicero's Five Classical Canons of Oration?

  • By reorganizing the canons to better reflect the Renaissance focus on artistic expression.
  • By expanding the canons to include new elements of rhetorical theory.
  • By emphasizing the importance of epistemic power in rhetoric.
  • By stripping rhetoric of its epistemic 'power' and redefining the function of each canon. (correct)

What was René Descartes’s view on rhetoric?

  • He believed it was essential for exploring the range of human knowledge.
  • He thought rhetoric was necessary for achieving eloquence.
  • He saw it as a valuable tool for understanding probabilities and beliefs.
  • He regarded it with suspicion because he prioritized certain knowledge. (correct)

How does the concept of 'vita activa' contrast with 'vita contemplativa' as understood by Lorenzo Valla?

<p><em>Vita activa</em> involves active engagement in public life, while <em>vita contemplativa</em> centers on secluded, contemplative life. (D)</p> Signup and view all the answers

What characterizes the focus of the Enlightenment (Continental Europe) concerning knowledge and epistemology?

<p>An interest in achieving knowledge in relation to probabilities, opinions, and/or beliefs. (C)</p> Signup and view all the answers

What did John Locke emphasize as crucial for obtaining certain knowledge?

<p>The pursuit of knowledge through empirical observation and reason. (C)</p> Signup and view all the answers

In the context of the Scottish Enlightenment, what is the significance of Alan Monroe's Motivated Sequence?

<p>It provides a structured framework for organizing persuasive speeches. (B)</p> Signup and view all the answers

What does the term 'perfectus orator' imply about the ideal orator?

<p>An orator who is skilled in oratory and possesses moral virtue. (B)</p> Signup and view all the answers

How did George Campbell define eloquence?

<p>As the art or talent by which discourse is adapted to its end. (B)</p> Signup and view all the answers

What was Cicero trying to 'marry' through his vocations?

<p>Legal practice and political leadership. (B)</p> Signup and view all the answers

Flashcards

Uomo Universale

The ideal of the 'universal person,' someone skilled in many areas.

La Rinascita

The rebirth; a period of renewed interest in classical art and literature.

Oratory

The art of effective or persuasive speaking or writing.

Cicero's vocations

Legal and political involvements. He sought to combine wisdom and eloquence.

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Episteme

Intellectual virtue; knowledge and understanding.

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Five Classical Canons of Oration

The five guiding principles of public speaking, which are invention, arrangement, style, memory and delivery.

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George Campbell's definition of eloquence

Definition of eloquence emphasizing the ability to move the audience.

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Alan Monroe's Motivated Sequence

Sequence that outlines the steps to deliver persuasive speeches.

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Study Notes

  • The review sheet is for COMM 1014, Introduction to Communication, Spring 2025, Exam #1

  • Use this review sheet and Quiz #1 review sheet to prepare for Exam #1

  • Terms to know:

    • perfectus orator: the perfect orator
    • vir bonus, dicendi peritus: a good person speaking well
    • uomo universale: universal person
    • humanitas: humanity, refinement, culture
    • vita contemplativa: contemplative life
    • vita activa: active life
    • ratio & oratio: reason and oration
    • episteme: knowledge, science
    • epistemic "power": the power to know
  • People to know: Cicero, Quintilian, Lorenzo Valla, Peter Ramus, Rene Descartes, John Locke, George Campbell, Alan Monroe

  • Definitions and Descriptions to know: Quintilian's definition of "oratory," Ramus's description of "speech," Locke's descriptions of rhetoric, George Campbell's definition of eloquence.

Rome & Rhetoric

  • Cicero's vocations were legal and political
  • Cicero's reputation was as a legal and political orator
  • Cicero tried to "marry" legal and political skills with oratory

The Five Classical Canons of Oration

  • Invention (developing arguments)

  • Arrangement (organizing arguments)

  • Style (choosing effective language)

  • Memory (remembering and delivering speeches)

  • Delivery (presenting speeches effectively)

  • Quintilian defined "oratory"

  • Quintilian had a reputation as a teacher of oratory, public speaking, and rhetoric

The Renaissance & Rhetoric

  • La Rinascita means "rebirth"

  • The ideal of the uomo universale (universal person) was important

  • Lorenzo Valla contrasted the vita contemplativa (contemplative life) with the vita activa (active life)

  • Valla and other Italian humanists considered certain things to be "public property"

  • Valla had views on human duties

  • Peter Ramus changed Cicero's "Five Classical Canons of Oration"

  • Ramus described "speech"

  • Ramus stripped rhetoric of its epistemic "power"

The Enlightenment (Continental Europe) & Anti-Rhetoric

  • People's interest in "knowledge" (epistemology) focused on probabilities, opinions, and beliefs

  • Rene Descartes emphasized obtaining certain knowledge

  • Descartes distrusted rhetoric

  • John Locke emphasized obtaining certain knowledge

  • Locke disliked rhetoric

The Scottish Enlightenment (Scotland)

  • George Campbell defined "eloquence"
  • Abilities are held in the human psyche (mind)
  • Alan Monroe created the Motivated Sequence
  • Know the steps in Alan Monroe's Motivated Sequence

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Description

Review sheet for COMM 1014, Introduction to Communication, Spring 2025, Exam #1. Key terms include perfectus orator, vir bonus dicendi peritus, and uomo universale. Key figures to know are Cicero, Quintilian, and Peter Ramus. Definitions include Quintilian's definition of oratory.

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