History of Communication Studies
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Questions and Answers

What was the core of Protagoras' teachings regarding effective communication?

  • Developing the ability to argue both sides of a proposition. (correct)
  • Focusing on specialized knowledge for specific court cases.
  • Training in liberal arts to become a virtuous person.
  • Mastering emotional appeals to sway audiences.

In the anecdote about Tisias and Corax, what was the central conflict that led to Corax suing Tisias?

  • Tisias lost his first court case and could not pay Corax.
  • Corax was dissatisfied with Tisias's rhetorical skills.
  • Tisias refused to use his training in rhetoric for personal gain.
  • Tisias delayed using his training, leading to Corax not being paid. (correct)

How did Gorgias of Leontini contribute to the field of rhetoric?

  • By pioneering the use of emotional appeals in speeches. (correct)
  • By advocating for logical reasoning in arguments.
  • By emphasizing the need for specialized training in law.
  • By teaching the importance of ethical communication.

What broader perspective on communication was shared by Cicero, Quintilian, Plato and Aristotle?

<p>Communication encompasses both theoretical study and practical application. (A)</p> Signup and view all the answers

What is the significance of Protagoras' statement, "Man is the Measure of All Things?"

<p>Human perception is the ultimate standard of truth and reality. (C)</p> Signup and view all the answers

Corax and Tisias are credited with which foundational contribution to communication studies?

<p>Pioneering the concept of message organization with a distinct introduction, body, and conclusion. (C)</p> Signup and view all the answers

What distinguishes 'The Precepts' from 'The Iliad' in the context of early communication study?

<p>'The Precepts' offers direct advice on effective communication, while 'The Iliad' illustrates communication dynamics through storytelling. (A)</p> Signup and view all the answers

How did the sophists contribute to the development of communication studies in the fifth century B.C.?

<p>By establishing small rhetoric schools. (D)</p> Signup and view all the answers

What is the main communication-related significance of the writings by Ptah-Hotep and Amenemope?

<p>They are some of the earliest examples of wisdom literature offering guidance on honourable living. (A)</p> Signup and view all the answers

What aspect of communication does the story of Corax and Tisias, involving a lawsuit, primarily highlight?

<p>The role of effective communication in legal settings. (D)</p> Signup and view all the answers

Flashcards

The Precepts

Guidance on effective communication found in ancient Egyptian writings.

Homer's Iliad

A ten-year siege of Ilium, showcasing battles and a quarrel between King Agamemnon and Achilles.

Ptah-Hotep and Amenemope

Advised young sons on how to live good, honorable, and prosperous lives in ancient Egypt.

Corax and Tisias

Developed the concept of message organization with three parts: introduction, body, and conclusion.

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The Sophist

Established a small rhetoric school in the fifth century B.C.

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Rhetoric

A school of thought focused on persuasion and argumentation.

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Protagoras of Abdera

A Sophist who taught that a good speaker should be able to argue both sides of a proposition.

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"Man is the Measure of All Things"

The idea that 'Man is the measure of all things'.

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Gorgias of Leontini

Advocated for the use of emotional appeals in persuasive speeches.

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Isocrates

Believed an orator should be trained in liberal arts and be a good person.

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Study Notes

  • These study notes cover the origins and history of communication studies.

Early Communication Study

  • Early forms of communication were expressed before the fifth century B.C., with classical Babylonian and Egyptian writings, alongside Homer's Iliad.
  • An essay from approximately 3000 B.C., entitled The Precepts, provided guidance for Egyptian's on effective communication.
  • Corax and Tisias from Greece were the first to develop the concept of message organization, suggesting that a message should have three parts like an introduction, body, and conclusion.
  • In the fifth century B.C., a sophist established a small rhetoric school.
  • Protagoras of Abdera taught the modern idea of debate - including that a good speaker is able to argue for both sides. He also taught public speaking concepts.
  • Gorgias of Leontini was among the first to advocate for emotional appeals in persuasive speeches.
  • Isocrates believed that an orator needed to be trained in the liberal arts, and be a good person.
  • Cicero and Quintilian contributed to the broadening theory of communication, focusing on rhetorical theories and saw communication as an academic and practical matter.
  • Quintillian provided communicator education guidelines.
  • Sir Francis Bacon proposed an ethical basis for communication and argued that the function of true rhetoric was to promote good.
  • There was a stylised mode of delivery using vocal manipulation and physical gesture produced by The National Association of Elocutionists.
  • George Campbell argued that rhetoric has four purposes: to enlighten, please the imagination, move the passions, or influence the will.
  • Hugh Blair introduced theories applicable to both writing and speaking.
  • Journalism significantly contributed to the heritage of communication study. Journalism started almost 3,700 years ago in Egypt where events were transcribed on an Egyptian king's tomb.
  • Julius Caesar kept official records of the news and had it posted, and sold, in public places.
  • Newspapers emerged in a modern form in around the mid 1600s.
  • Public Occurrences Both Foreign and Domestic was the first paper publishied in the United States which appeared in 1690 in Boston.
  • British colonial authorities shut down Public Occurrences Both Foreign and Domestic for printing information that offended the governor.

The 1900s-1930s: Development of Speech and Journalism

  • The Eastern Communication Association was formed in 1909, and held their first annual conference in 1910.
  • The National Communication Association was formed in 1914.
  • The Quarterly Journal of Public Speaking which were monographs began publication in 1934 after being started in 1915.
  • The University of Wisconsin offered journalism courses in 1905 when there were few books on the topic.
  • Almost half a dozen volumes were available by 1910, and between 1910 and 1920, approximately twenty-five works on journalism and newspaper work were written.

The 1940s-1950s: Interdisciplinary Growth

  • Anthropology research on body positioning and gestures in particular cultures acted as background for studies of non-verbal communication.
  • Phycology focused on persuasion, social influence, attiudes, how they're formed, how they change as well as their influence.
  • Researchers showed concern with issues of persuasion, including propaganda, public opinion, and how media contributed to persuasive efforts.
  • Studies in rhetoric and speech broadened by the late 40s and 50s to include oral interpreation, diction, debate, theatre, speech physiology and speech pathology.
  • In journalism and mass media studies, popularity of television and understanding its impact spurred growth .

The 1960s: Integration

  • Communication was of interest in many disciplines.
  • Sociologist started to focus on group dynamics, social relations, and the social origins of knowledge.
  • Political scientists wrote about the role of communication in governments, governance, public opinion, propaganda and politics.

The 1970s and Early 1980s: Growth and Specialisation

  • Interpersonal communication and nonverbal interaction became more popular.
  • Areas such as instructional, therapeutic, and developmental communication became attractive to professional and researchers.
  • In 1975, The Harper Dictionary of Contemporary Usage listed communication as a "vogue word".
  • Communication science or communication studies refer to the discipline, communicologist and communication scientist or communication researcher refer to those working in it. Communication professional refers to individuals engaged in communication activities.
  • Communications refers to media or specific messages transmitted through those media, where as communication activity refers to sending and receiving messages through the media or face-to-face.

The Late 1980s and 1990s: The Information Age

  • In the 1980s and 1990s, more interest was shown in communication via messages as an economic good or commodity that can be bought and sold.
  • Over this period of time the technologies to create, distribute, store, retrieved, and used media also saw more interest.
  • During these years, media were brought together to form new hybrid technologies permitted to sources/receivers for communication.

The 21st Century: Communication Study Today

  • In the 1900s, communication emerged as a field relating to the study of human behaviour.
  • Links with cognitive psychology, neuroscience, information science, journalism, literature, marketing, philosophy, economics, computer science and engineering were created.
  • Communication is essential in all forms of our lifes
  • The new advancements in technology provide permanence and portability to all messages for face-to-face interactions
  • Communication is both a solution and a problem
  • Communication is skills, techniques which go back to all aspects of physical, personal, social, political, and cultural existence.

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Explore the origins of communication studies, from ancient Egyptian writings to Greek sophists like Corax and Protagoras. Learn about early rhetoric schools and the development of message organization. Discover the evolution of public speaking and persuasive techniques.

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