Guerilla Marketing in Public Relations

______ is creating new or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. ______ takes place in public places that offer as big an audience as possible, such as streets, concerts, public parks, sporting events, festivals, beaches, and shopping centres. One key element of guerrilla marketing is choosing the right time and place to conduct a campaign.

Public Relations Tools Cause-related Marketing Publicity Vehicles Special Publications Community Activities Corporate Advertising Public Affairs Activities Special Event Sponsorship Publicity Vehicles Feature Articles News Releases Publicity Vehicles Press Conferences Interviews Special Events Traditional PR Perspective Customers Community Investors Public Relations Department Suppliers Government Employees Integration of PR into the Promotional Mix Separate Functions Marketing Department Public Relations Coordinated and Equal Marketing Department Public Relations Integrated Marketing Department Public Relations Marketing Public Relations Functions Building market excitement before media ads break Improving ROI Creating news where there is no news Introducing a product with little or no advertising Providing a value-added customer service Building brand-to-customer bonds Influencing influentials, giving info to opinion leaders Defending products at risk, giving consumers reasons to buy MPR in Practice (Events and Competitions) Press Releases…

IMC stands for _________

Guerrilla marketing takes place in _________ that offer as big an audience as possible, such as streets, concerts, public parks, sporting events, festivals, beaches, and shopping centres.

Public Relations Tools include Cause-related Marketing, Publicity Vehicles, Special Publications, Community Activities, Corporate Advertising, Public Affairs Activities, Special Event Sponsorship, Publicity Vehicles, Feature Articles, News Releases, Publicity Vehicles, Press Conferences, Interviews, Special Events, and _________.