Advertising and Public Relations

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What is the main purpose of advertising according to the text?

To set clear target, task, and timing objectives

To engage consumers and inform them about product benefits (correct)

To evaluate the results of advertising

To create good relations with the company's various publics

What is the least used major promotion tool according to the text?

Public relations (correct)

Setting clear objectives

Evaluation of results

Budgeting

How much do American marketers spend annually on advertising?

$563 billion

$420 billion

$373 billion

$210 billion (correct)

Which decision making process involves deciding about the advertising objectives, budget, messages, media, and evaluation of results?

Advertising decision making Signup and view all the answers

What is the goal of advertising according to the text?

To engage consumers and inform them about product benefits Signup and view all the answers

Which tool has great potential for building consumer awareness and preference but is the least used?

Public relations Signup and view all the answers

What does advertising involve setting in terms of objectives?

Clear target, task, and timing objectives Signup and view all the answers

Which promotion tool is used by a wide range of not-for-profit organizations, professionals, and social agencies?

Advertising Signup and view all the answers

Which tool involves engaging the company’s various publics and building good relations with them?

Public relations Signup and view all the answers

What does advertising aim to move consumers through according to the text?

Awareness stages Signup and view all the answers

Which promotion tool has the most potential for building consumer awareness and preference?

Public relations Signup and view all the answers

What is involved in advertising decision making according to the text?

Setting clear target, task, and timing objectives Signup and view all the answers

What are the two major elements of advertising strategy?

Creating advertising messages and selecting advertising media Signup and view all the answers

Why is it mentioned that setting the advertising budget is no easy task?

Because top management is increasingly interested in evaluating the return on advertising investment Signup and view all the answers

What does the merging of advertising and entertainment aim to achieve?

Reduced clutter in advertising messages Signup and view all the answers

Why has public relations (PR) become increasingly important in the digital age?

To engage and build good relationships with consumers, investors, and the media Signup and view all the answers

What is an important characteristic of today’s advertising messages, according to the text?

Being better planned and more imaginative Signup and view all the answers

What are some tools used by PR professionals to communicate with their publics?

Preparing news and special events Signup and view all the answers

What has become an increasingly important PR channel in the digital age?

Websites, blogs, and social media Signup and view all the answers

What is one reason why PR can have a strong impact on public awareness at a lower cost than advertising?

Because PR results can sometimes be spectacular Signup and view all the answers

Why do message and media decisions need to be closely coordinated?

For maximum campaign effectiveness Signup and view all the answers

What role does public relations (PR) play in today’s marketing environment?

An increasingly important brand-building role Signup and view all the answers

How do companies use PR to promote products according to the text?

By contributing money and time to public service activities Signup and view all the answers

What is a hot issue for most companies according to the text?

Evaluating communication and sales effects of advertising Signup and view all the answers

Advertising and Public Relations

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Questions and Answers

What is the main purpose of advertising according to the text?

What is the least used major promotion tool according to the text?

How much do American marketers spend annually on advertising?

Which decision making process involves deciding about the advertising objectives, budget, messages, media, and evaluation of results?

What is the goal of advertising according to the text?

Which tool has great potential for building consumer awareness and preference but is the least used?

What does advertising involve setting in terms of objectives?

Which promotion tool is used by a wide range of not-for-profit organizations, professionals, and social agencies?

Which tool involves engaging the company’s various publics and building good relations with them?

What does advertising aim to move consumers through according to the text?

Which promotion tool has the most potential for building consumer awareness and preference?

What is involved in advertising decision making according to the text?

What are the two major elements of advertising strategy?

Why is it mentioned that setting the advertising budget is no easy task?

What does the merging of advertising and entertainment aim to achieve?

Why has public relations (PR) become increasingly important in the digital age?

What is an important characteristic of today’s advertising messages, according to the text?

What are some tools used by PR professionals to communicate with their publics?

What has become an increasingly important PR channel in the digital age?

What is one reason why PR can have a strong impact on public awareness at a lower cost than advertising?

Why do message and media decisions need to be closely coordinated?

What role does public relations (PR) play in today’s marketing environment?

How do companies use PR to promote products according to the text?

What is a hot issue for most companies according to the text?

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