Podcast
Questions and Answers
What is the significance of 'Key Events' in Google Analytics 4 (GA4)?
What is the significance of 'Key Events' in Google Analytics 4 (GA4)?
- They are used only for social media tracking.
- They are random actions with no impact.
- They represent final conversion actions such as purchases. (correct)
- They solely measure page views without context.
Which of the following should NOT be considered a key event for a Business to Consumer (B2C) eCommerce site?
Which of the following should NOT be considered a key event for a Business to Consumer (B2C) eCommerce site?
- Adding items to a shopping cart
- Submitting a lead generation form (correct)
- Completing a purchase
- Viewing product details
Which step is NOT necessary when setting up a new Google Analytics 4 account?
Which step is NOT necessary when setting up a new Google Analytics 4 account?
- Immediately analyzing data the same day (correct)
- Waiting for data to flow in the report
- Setting up important key events
- Creating a site account
Which of the following actions reflects best practice when creating or modifying key events in GA4?
Which of the following actions reflects best practice when creating or modifying key events in GA4?
What is the primary report to familiarize oneself with in Google Search Console upon setup?
What is the primary report to familiarize oneself with in Google Search Console upon setup?
What is the main purpose of linking Google Ad Account to Google Analytics?
What is the main purpose of linking Google Ad Account to Google Analytics?
Which aspect is NOT part of a typical SEO audit process?
Which aspect is NOT part of a typical SEO audit process?
What type of data can be published in the Search Console Collection on GA4?
What type of data can be published in the Search Console Collection on GA4?
In GA4, what is a Custom Event used for?
In GA4, what is a Custom Event used for?
Which of the following platforms automatically adds GA4 events if configured correctly?
Which of the following platforms automatically adds GA4 events if configured correctly?
What should be done after deciding on the main conversions to capture?
What should be done after deciding on the main conversions to capture?
What is the benefit of capturing intermediate goals in your conversion strategy?
What is the benefit of capturing intermediate goals in your conversion strategy?
Which feature can be found under the GA4 Dashboard related to Search Console?
Which feature can be found under the GA4 Dashboard related to Search Console?
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Study Notes
Assignment A2: Google Analytics
- Explore the relationship between "Events" and "Pages and screens" in Google Analytics.
- Define "Key Events" and explain their importance in analyzing website performance.
- Identify key events relevant to a B2C eCommerce site (e.g., purchase, add to cart).
- Identify key events relevant to a B2B lead generation site (e.g., form submission, content download).
- Describe methods for creating or modifying key events within GA4 (Admin > Data Display).
Project P2: Google Analytics Setup
- Create or access the site's GA4 account.
- Allow 1-2 days for data to populate after setup.
- Configure essential key events (goals), including final conversions (purchase, form submission) and intermediate engagement goals. Consider using the Google Site Kit plugin for WordPress setups.
Project P2: Google Search Console
- Create or sign in to the site's Search Console account.
- Allow 1-2 days for data to populate.
- Familiarize yourself with Search Console reports, especially Search Results.
- Link Google Search Console to Google Analytics. This involves using the gear button and a publishing process.
Project P2: Search Console Integration with GA4
- Learn how to publish Search Console collections to the GA4 dashboard. This involves navigating to the "Library" section and then publishing the Search Console collection. This enables viewing Search Console data within GA4.
Project P2: SEO Audit
- Conduct a comprehensive SEO audit of the client's website.
- Identify areas for improvement in website relevance, quality, and usability.
Project P2: Google Ad Account & SEM
- Set up a Google Ad account and create search campaigns.
- Analyze actual search terms (queries) reported in GA4 to assess campaign effectiveness.
Project P2: Connecting Google Ads and Google Analytics
- Link the Google Ad account with Google Analytics.
- Explain the benefits of this integration – importing conversions/goals for ad campaign optimization and importing audiences for retargeting.
Conversions and Goals in GA4
- Define main conversions to track (lead conversions, eCommerce purchases).
- Capture intermediate engagement goals within the purchase funnel.
GA4 Conversions and Event Tracking
- Understand how to set up conversions within GA4, particularly utilizing the lower left-hand section.
- Utilize Google Tag Manager for more complex event tracking. Learn about standard and custom GA4 events, including examples such as tracking a "Thank You" page after form submission.
GA4 Ecommerce Conversions
- Learn how ecommerce conversions are handled in GA4. Note that these are automatically added if properly configured with platforms like Shopify or Wix. They are sometimes renamed as "Key Events."
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