Questions and Answers
Using tracking code, Google Analytics can report on data from which systems? (Select all that apply)
To collect data using Google Analytics, which steps must be completed? (Select all that apply)
The Analytics tracking code can collect which of the following? (Select all that apply)
When will Google Analytics end a session by default?
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Once Google Analytics processes data, it's stored in a database where it can't be modified.
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Which represents the hierarchical structure of a Google Analytics account from top to bottom?
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A user with 'edit' permissions at the Account level will automatically have 'edit' permissions at which other levels?
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To locate a property's Analytics tracking code, which sequence of steps should be followed?
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To use Analytics to collect website data, what must be added to the website page HTML?
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Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
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When a new view is created, what data will be included?
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A deleted view can be recovered by account administrators within how many days?
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What are the options for filtering data in Google Analytics? (Select all that apply)
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Why is it important to keep one unfiltered view when using filters with Google Analytics?
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In which order does Google Analytics filter data?
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When a filter is applied to a view, what data is affected?
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Study Notes
Google Analytics Tracking and Data Collection
- Google Analytics tracks data from e-commerce platforms, mobile applications, and online point-of-sale systems through the use of tracking codes.
- To set up data collection in Google Analytics, create an Analytics account and add a tracking code to every web page.
- The Analytics tracking code collects information such as browser language, type of browser, and device/operating system details.
Session Termination and Data Storage
- A session in Google Analytics ends by default after 30 minutes of user inactivity or when the browser window is closed.
- Once data is processed by Google Analytics, it is stored in a database and cannot be modified.
Account Structure and Permissions
- The hierarchical structure of a Google Analytics account is composed of Account > Property > View.
- Users with "edit" permissions at the Account level automatically have "edit" permissions at both the Property and View levels.
Locating and Implementing Tracking Codes
- To find a property's Analytics tracking code, navigate through Admin > Tracking Info > Tracking Code.
- The Google Analytics tracking code must be added to the HTML of a webpage immediately after the opening
<head>tag for effective data collection.
View Creation and Data Recovery
- A new view created in Google Analytics will only include data collected after the view was established.
- Account administrators can recover deleted views within a 35-day window.
Data Filtering and Best Practices
- Filtering options in Google Analytics include excluding data, including specific data, or modifying data presentation in reports.
- Keeping one unfiltered view in Google Analytics is crucial for retaining access to the original data.
- Data filtering in Google Analytics occurs in the sequence that filters are applied, affecting only data collected after the filter's creation.
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Description
Test your knowledge on Google Analytics with this beginner assessment flashcard quiz. Covering essential concepts such as tracking code and data collection steps, this quiz is perfect for anyone starting in digital analytics.
