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Google Analytics: Dimensions and Metrics Concepts

14 Questions

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Google Analytics: Dimensions and Metrics Concepts

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Questions and Answers

What is one cause of data discrepancies between Google Analytics and AdWords related to the date range?

The accounts were not linked during the period being compared (correct)

The Google Analytics tracking code is not placed on the ad's landing page

Filters applied in Google Analytics do not apply to AdWords reports

Multiple AdWords accounts are linked to the same Google Analytics view

What step is recommended for optimizing campaign traffic by comparing different sources in Google Analytics?

Add Brand Terms to Paid Search Queries

Choose the Auto-Tagging Settings

Create Views for CPC Traffic Only and for Non-CPC Traffic (correct)

Exclude internal IPs in Google Analytics filters

Which metric does Google AdWords measure compared to Google Analytics?

Sessions

Bounce Rate

Clicks (correct)

Impressions

What can cause discrepancies between Google Analytics and AdWords if not synchronized at the same time?

Date range comparison during unlinked periods Signup and view all the answers

What is the purpose of the 'Ad Slot Position' dimension in Google Analytics?

To specify the position of the ad clicked in the search result page Signup and view all the answers

Which of the following statements accurately describes a 'Campaign' in AdWords?

It is where many important targeting settings are set, making it the highest structural level in an account Signup and view all the answers

What does the 'Campaign Code' dimension allow advertisers to do in Google Analytics?

Set source, medium, and campaign name information automatically Signup and view all the answers

How are 'Ad Group' and 'Campaign' related in terms of Google Analytics integration?

Ad Group is comprised of keywords, placements, or audiences; Campaign is where targeting settings are set Signup and view all the answers

What does the ABC Framework, mentioned in the text, help in identifying?

Performance metrics for AdWords campaigns Signup and view all the answers

How can negative keywords be found with the help of custom reports in Google Analytics?

By utilizing AdWords custom reports Signup and view all the answers

What does remarketing with Google Analytics allow advertisers to do?

Display targeted ads based on user behavior Signup and view all the answers

How can shopping campaigns be optimized based on the text?

By bidding strongly on converting product groupings Signup and view all the answers

Which type of metrics does Acquisition measure according to the text?

Cost to acquire users and visitor numbers Signup and view all the answers

What does the Hour of Day Report help in analyzing, as mentioned in the text?

User behavior based on time of day Signup and view all the answers