Gluten-Free Flour Blends Case Study
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Questions and Answers

What percentage of U.S. consumers are considered gluten avoiders?

  • 8%
  • 11% (correct)
  • 5%
  • 15%

    • What is the estimated global market size of the gluten-free market in 2023?

  • $7.8 billion (correct)
  • $5.6 billion
  • $7.8 million
  • $10 billion

    • What percentage of Europeans have Celiac disease?

  • 2%
  • 1%
  • 5%
  • 0.8% (correct)

    • Which age group in the U.S. is most likely to experiment with a wide range of eating approaches?

    <p>Gen Z (A)</p> Signup and view all the answers

    What percentage of U.S. gluten avoiders eliminate wheat/gluten as part of a healthy lifestyle?

    <p>50% (B)</p> Signup and view all the answers

    In which year did attitudes towards gluten start to soften according to the text?

    <p>2023 (B)</p> Signup and view all the answers

    What type of ingredients are included in HarvestEdge Gold™ Gluten-Free Flour Blends?

    <p>Ancient grains (B)</p> Signup and view all the answers

    Apart from gluten-free flour blends, what other products are part of the Wholesome Ingredients portfolio?

    <p>Pulses, beans, ancient grains, and seeds (C)</p> Signup and view all the answers

    What are some of the packaging options available for the gluten-free flour blends?

    <p>50lb bags and custom options (A)</p> Signup and view all the answers

    What is the primary certification of HarvestEdge Gold™ Gluten-Free Flour Blends?

    <p>Gluten Free Certified (D)</p> Signup and view all the answers

    In addition to bread and baked goods, what other applications are mentioned for the gluten-free flour blends?

    <p>Snacks and dry baking mixes (D)</p> Signup and view all the answers

    What is a key feature of the Wholesome Ingredients portfolio that complements the gluten-free flour blends?

    <p>Plant-based ingredients for added nutrition and function (C)</p> Signup and view all the answers

    What is the primary benefit of ADM's HarvestEdge Gold™ Gluten-Free Flour Blends?

    <p>Enhanced flavor and texture (D)</p> Signup and view all the answers

    Which type of flour is not used in ADM's HarvestEdge Gold™ Gluten-Free Flour Blends?

    <p>Yeast extract (C)</p> Signup and view all the answers

    What is the specific application for ADM's GF bread flour blend?

    <p>Sandwich bread (B)</p> Signup and view all the answers

    Which ingredient in the HarvestEdge Gold™ Gluten-Free Flour Blends is known for its label-friendly nature?

    <p>Sorghum flour (C)</p> Signup and view all the answers

    Why are the HarvestEdge Gold™ Gluten-Free Flour Blends considered great-tasting ingredients?

    <p>They are made from high-quality ancient grains (B)</p> Signup and view all the answers

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