6 Questions
What is the primary purpose of deterritorializing, according to the text?
To transcend national borders and provide democratic possibilities
What is the key characteristic of the "Bottom of the Pyramid" approach, as described in the text?
Recognizing the global poor as resilient entrepreneurs and value-conscious consumers
What is the primary purpose of "culture jamming", according to the text?
To critique and subvert the messages of corporate advertising
What is the key characteristic of "corporate social responsibility" (CSR), as described in the text?
The integration of social, environmental, ethical, and philanthropic responsibilities into a company's operations and strategy
What is the primary purpose of "social accounting", according to the text?
To encourage companies to measure the costs and benefits of their activities in pursuit of social and environmental interests
What is the key insight of Deetz's stakeholder model, as described in the text?
That corporations should expand their consideration beyond just economic factors to include political and social impacts
Study Notes
Globalization and Corporate Social Responsibility
- Deterriotirializing is a process that transcends national borders
- Globalisation from below refers to a grassroots effort to resist imperialist tendencies and promote more democratic forms of life
Alternative Perspective on the Poor
- The Bottom of the Pyramid concept views the global poor as resilient entrepreneurs and value-conscious consumers, rather than passive recipients of aid
Subverting Corporate Power
- Culture jamming is a strategy that uses corporations' own advertisements, billboards, and branding techniques against them by reworking their meaning
Corporate Social Responsibility (CSR)
- CSR involves integrating social, environmental, ethical, and philanthropic responsibilities into a company's operations, processes, and core business strategy
- CSR efforts include greening initiatives, which aim to develop more environmentally friendly products and avoid environmental catastrophes
- Social accounting is a key aspect of CSR, which encourages companies to measure the costs and benefits of their activities in terms of social and environmental interests
Evaluating CSR Efforts
- CSR ratings are evaluations and recognition by independent civic organizations, the business press, and consulting firms that assess companies based on their ethical behavior
- Auto-communication refers to a company's communication with itself about its commitment to a virtuous future identity
Critical Perspectives on CSR
- Deetz's stakeholder model takes a political turn, recognizing that viewing corporations solely through an economic lens severely limits our understanding of their impact on people's daily lives
- This model acknowledges that corporations affect people's lives in ways that go beyond economic terms
Test your knowledge on key concepts related to globalization and grassroots resistance efforts against imperialist tendencies. Explore topics like deterritorializing, globalization from below, the Bottom of the Pyramid concept, and culture jamming.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
