Global Supply Chain Management Lecture 8
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Which of the following best defines a supply chain?

  • An organization focused solely on manufacturing products.
  • A series of steps involved in marketing a product.
  • A sequence of suppliers that deliver raw materials.
  • A network of facilities performing functions like product development and distribution. (correct)
  • What characterizes a global supply chain?

  • It is restricted to local suppliers and manufacturers.
  • It includes organizations and processes located in multiple countries. (correct)
  • It focuses only on domestic distribution channels.
  • It is composed of a single organization operating internationally.
  • What is one common objective of firms engaging in global sourcing?

  • Enhancing product quality through local suppliers.
  • Limiting market access to local customers.
  • Increasing costs associated with production.
  • Reducing direct costs by using cheaper resources. (correct)
  • Which of the following is NOT a reason for globalization?

    <p>Reduction of direct costs through local sourcing.</p> Signup and view all the answers

    How does global logistics increase operational uncertainty?

    <p>Through greater distances and longer lead times.</p> Signup and view all the answers

    What is an example of a major global supply chain issue?

    <p>Challenges in information sharing across borders.</p> Signup and view all the answers

    Which company is cited as an example of having a global supply chain?

    <p>Ford</p> Signup and view all the answers

    What is a characteristic of a global supply chain network?

    <p>It involves interrelated organizations across different countries.</p> Signup and view all the answers

    What is a characteristic of an increased variability in global logistics?

    <p>Unique customer requirements</p> Signup and view all the answers

    Which of the following is NOT a consequence of decreased visibility in global logistics?

    <p>Shorter holding times</p> Signup and view all the answers

    Which international strategy focuses primarily on global integration?

    <p>Global Strategy</p> Signup and view all the answers

    What is one of the main drawbacks of implementing a No International Strategy?

    <p>Limited growth to local markets</p> Signup and view all the answers

    In the context of international strategies, what is a characteristic of the Transnational Strategy?

    <p>Maximizing local responsiveness</p> Signup and view all the answers

    Which of these factors contributes to decreased control in global logistics?

    <p>Extensive use of international service firms</p> Signup and view all the answers

    Which type of international strategy typically involves standardizing products for local markets?

    <p>No International Strategy</p> Signup and view all the answers

    What aspect is heavily affected by shifting political environments in the context of global logistics?

    <p>Control over supply chains</p> Signup and view all the answers

    Which strategy emphasizes local responsiveness and customizes products for each market?

    <p>Multi-Domestic Strategy</p> Signup and view all the answers

    What is the main focus of a global strategy?

    <p>Operational efficiency</p> Signup and view all the answers

    Which example illustrates a multi-domestic strategy?

    <p>Heinz offering garlic-free ketchup in India</p> Signup and view all the answers

    What characterizes a transnational strategy?

    <p>High global integration with local responsiveness</p> Signup and view all the answers

    Which of the following exemplifies a company utilizing a global strategy?

    <p>Procter &amp; Gamble creating globally recognizable brands</p> Signup and view all the answers

    In which scenario might a multi-domestic strategy be most suitable?

    <p>When local tastes significantly impact product acceptance</p> Signup and view all the answers

    How does a transnational strategy differ from a global strategy?

    <p>Transnational strategy allows for some product adjustments</p> Signup and view all the answers

    Why do companies using a multi-domestic strategy typically sacrifice efficiency?

    <p>To respond effectively to diverse local requirements</p> Signup and view all the answers

    What major issue does the bullwhip effect cause within a supply chain?

    <p>Higher costs and inefficiencies</p> Signup and view all the answers

    Which of the following is NOT a consequence of the bullwhip effect?

    <p>Increased profitability</p> Signup and view all the answers

    What is a recommended strategy to avoid the bullwhip effect?

    <p>Share information across the supply chain</p> Signup and view all the answers

    What does the term '3PL' refer to in supply chain management?

    <p>Third-Party Logistics</p> Signup and view all the answers

    Which type of 3PL provider owns their own trucks and warehouses?

    <p>Asset-based 3PL</p> Signup and view all the answers

    What is a common benefit of using information-based 3PL providers?

    <p>Access to electronic logistics platforms</p> Signup and view all the answers

    Which statement best describes the relationship with third-party logistics?

    <p>They provide a broad range of logistics functions.</p> Signup and view all the answers

    What is one of the challenges mentioned in managing supply chain relationships?

    <p>Collaborating with partners to achieve objectives</p> Signup and view all the answers

    What is a primary reason for global sourcing in low-cost countries?

    <p>Reducing manufacturing costs due to low-wage rates</p> Signup and view all the answers

    Which of the following is NOT a challenge associated with sourcing decisions in a global context?

    <p>Understanding domestic market demands</p> Signup and view all the answers

    What describes the bullwhip effect in a global supply chain?

    <p>Small customer demand changes cause larger fluctuations upstream</p> Signup and view all the answers

    What is a guideline for companies making global sourcing decisions?

    <p>Assess total cost and performance implications realistically</p> Signup and view all the answers

    Which factor can enhance a firm's ability to compete when sourcing globally?

    <p>Establishing a local presence in international markets</p> Signup and view all the answers

    What compliance issue must firms consider in global sourcing?

    <p>Ensuring 95% of materials are domestic for labeling as 'Made in the USA'</p> Signup and view all the answers

    What is a common misconception when assessing the costs of global sourcing?

    <p>Piece price is the only factor to consider for sourcing</p> Signup and view all the answers

    Which location is often considered for global sourcing due to low manufacturing costs?

    <p>Africa</p> Signup and view all the answers

    What is a primary function of a fourth-party logistics (4PL) provider?

    <p>Act as an integrator of multiple 3PLs</p> Signup and view all the answers

    Which of the following is NOT a user benefit associated with financial-based logistics?

    <p>Lower shipping costs</p> Signup and view all the answers

    In which global strategy do operations have decentralized management with local profit responsibility?

    <p>Multi-domestic strategy</p> Signup and view all the answers

    What distinguishes a third-party logistics (3PL) provider from a fourth-party logistics (4PL) provider?

    <p>4PL coordinates multiple 3PLs</p> Signup and view all the answers

    What is a characteristic of the global strategy in service management?

    <p>Subsidiaries with local profit centers</p> Signup and view all the answers

    Which type of logistics focuses on both global branding and integrated operations?

    <p>Transnational strategy</p> Signup and view all the answers

    What benefit do users specifically gain from logistics solutions that provide tools for monitoring and tracking?

    <p>Enhanced visibility of operations</p> Signup and view all the answers

    Which characteristic applies to the management strategy of a no international strategy stage?

    <p>Standard products for local markets</p> Signup and view all the answers

    What is a common challenge faced in global sourcing decisions?

    <p>Balancing cost versus quality</p> Signup and view all the answers

    Which logistics provider example is typically associated with 4PL?

    <p>DHL</p> Signup and view all the answers

    Study Notes

    Global Supply Chain Management

    • Lecture 8, MS3124
    • Instructor: Dr. Fan Sai Kit

    Agenda

    • Global supply chain definition and examples
    • Global economies & supply chain integration
    • Global international strategies
    • Global sourcing decisions
    • Major global supply chain issues
    • Third-party logistics

    What is a Supply Chain?

    • A network of facilities and activities that performs functions like product development, material procurement from suppliers, material movement between facilities, manufacturing of products, distribution of finished goods to customers, and after-market support.
    • (Mabert and Venkataraman 1998)

    What is a Global Supply Chain?

    • A global supply chain is made up of interconnected organizations, resources, and processes located in different countries to create and deliver products and services to consumers.

    Global Supply Chain Network

    • A diagram showing the interconnectedness of suppliers, manufacturers, warehouses/distribution centers, and customers.
    • Includes various costs associated with transportation, material, manufacturing, and inventory.

    Example: Boeing 787

    • Various components manufactured in the UK, France, Sweden, Japan, Canada, and elsewhere before assembly in the United States.
    • The graphic shows the locations from different countries around the world.

    Example: Ford

    • A map showing different Ford component production locations worldwide.
    • Components are manufactured in various locations from various countries, before being finally assembled.

    More Examples

    • A list of companies including National Grid, Grainger, Rockwell Automation, Bank of America, etc.

    Global Economies

    • Most firms today are impacted by global economies.
    • Global sourcing of materials or products
    • Global customers who want to purchase.
    • Common objectives are to:
      • Increase revenue through access to new markets
      • Increase production capacity
      • Reduce direct cost using cheaper resources and labor

    Hong Kong Trading Partners (2023)

    • Data provided in the form of tables detailing total trade and import values, and percentage shares for various countries and territories.
    • Comprehensive rankings of trade partners for Hong Kong.

    Major Reasons for Globalization

    • Objective: Increase revenue.
      • Rationale: Open up more markets, expand beyond competitors, obtain accessibility to markets for lower labor rates, and take advantage of available production capacity.
    • Objective: Achieve economies of scale.
      • Rationale: Reduce energy requirements, take advantage of lower transportation modes, and obtain access to advanced technology that might not be in current location.
    • Objective: Reduce direct cost.
      • Rationale: Take advantage of differences in production requirements, obtain access to specialized expertise, obtain local or regional tax benefits, and source products from locations that have fewer security constraints.
    • Objective: Advance technology
      • Rationale: Obtain accessibility to markets that limit access without local operations
    • Objective: Reduce firm's global tax liability.
      • Rationale: Obtain local or regional tax benefits.
    • Objective: Reduce market access uncertainty
      • Rationale: Source from a location that involves less transportation uncertainty and less security constraints
    • Objective: Enhance sustainability
      • Rationale: Source from a location that ongoing availability of necessary resources, such as, energy or trained workers.

    Global Logistics - Complex Operating Characteristics

    • Increased uncertainty:

      • Greater distances
      • Longer lead times
      • Decreased market knowledge
    • Increased variability:

      • Unique customer requirements
      • Unique documentation requirements
      • Shifting political environments
    • Decreased control:

      • Extensive use of international service firms
      • Potential customs requirements and trade restrictions by governments
    • Decreased visibility -Longer transit times

      • Longer holding times -Less ability to track shipment locations

    Global Supply Chain Integration

    • Setting the firm on a path through the stages of international development:
      • Export/Import
      • Local presence
      • Globally integrated enterprise

    Global International Strategies

    • Four main international strategies:
      • No International strategy
      • Multi-domestic strategy
      • Global strategy
      • Transnational strategy

    International Strategies

    • A visual representation (Figure 11.1) of the different international strategies, positioned on a matrix based on global integration and local responsiveness.

    No International Strategy

    • Minimal pressure to adapt to local needs while keeping global integration in check
    • Focus on standardization for each local market
    • Limited growth in local markets, difficult adapting to changing global demands
    • Import/export or license existing products (e.g., US steel, Harley Davidson)

    Multi-Domestic Strategy

    • High pressure to meet local demands, limited emphasis on global integration
    • Develop customized products for differing local markets
    • Sacrifices efficiency to respond to localized requirements
    • Use franchise, joint ventures (e.g., Heinz, MTV).

    Global Strategy

    • Minimizes local adaptation in pursuit of global efficiency and standardization
    • Focus on economies of scale and cost reductions
    • Standardized products and services for local markets with minor adjustments.
    • Examples include Microsoft and P&G

    Transnational Strategy

    • High global integration and local responsiveness.
    • Low cost and differentiated product strategies with high local responsiveness.
    • Balance efficiency with local preferences (e.g., Coca-Cola, Nestle)

    More Examples

    • A graphic illustrating the different strategies (Global/Multidomestic) and their associated supply chain characteristics (e.g., Heinz, Nestlé, Coca-Cola).

    Global Sourcing Decisions

    • Global sourcing options for durable goods industries:
      • Asia
      • Eastern Europe
      • Latin America
      • Africa
    • Sourcing in low-cost countries:
      • Rationale
      • Challenges
      • Guidelines

    Rationale for Global Sourcing

    • Low-wage rates reduce manufacturing costs.
    • Increases choices of suppliers and keeps competitive pressure on domestic producers.
    • Exposure to state-of-the-art technology in products and processes.
    • Establishment of a local presence in international countries

    Challenges in Global Sourcing

    • Identifying varied production sources.
    • Protecting intellectual property.
    • Import/export compliance.
    • Effective communication with suppliers
    • Transportation issues (time zones, languages)
    • Risk of obsolescence to inventory.
    • Understanding the difference between unit and total cost.

    Guidelines for Global Sourcing

    • Realistic assessment of total and performance implications.
    • Use the criteria in Table 12.5 to structure the decision analysis

    Sourcing Guidelines (Table 12.5)

    • A table providing criteria for decision analysis in domestic versus low-cost-country sourcing, considering factors like product life cycle, labor/intellectual property content, transportation, and security/constraints.

    Major Issues on Global Supply Chain

    • Lack of supply chain flexibility and internal competency to manage external partners.

    Bullwhip Effect

    • Small fluctuations in demand at the customer level get magnified as orders move upstream through the supply chain.
    • Information distortion creates varying demand estimates in different stages of the supply chain.
    • Causes higher costs and inefficiencies.

    Impact of Bullwhip Effect

    • Excess inventory.
    • Increased inventory costs.
    • High transport costs.
    • Increased shipping/receiving labor costs.
    • Reduced product availability
    • Increased lead times delays
    • Weakened relationships in the supply chain
    • Decreased customer service
    • Reduced profitability

    How to Avoid the Bullwhip Effect

    • Reduce supply chain uncertainty.
    • Share information openly.
    • Establish long-term contracts with suppliers.
    • Improve operational efficiency.
    • Strategic partnerships (VMI, CPFR)

    Challenges in Managing Supply Chain Relationships

    • Developing and implementing supply chain relationships
    • Collaborating partners in achieving objectives
    • Value creation by 3PL

    Third-Party Logistics (3PL)

    • External suppliers that perform all or part of a company's logistics functions.
    • Synonyms: contract logistics and outsourcing

    Types of 3PL Providers

    • Transportation-based (asset-based or non-asset-based)
    • Information-based (Internet-based, B2B, electronic markets)
    • Warehouse/Distribution-based
    • Financial-based

    Fourth-Party Logistics (4PL)

    • Integrators that accumulate resources and technology to handle complete supply chain solutions.
    • Manages all facets of supply chains versus 3PL focused on individual functions.
    • Examples: DHL, UPS, Accenture

    Key Takeaway

    • Global supply chain integration
    • Characteristics of global logistics and services
    • Global international strategies
    • Global sourcing decisions
    • Rationale
    • Challenges
    • Guidelines
    • Major global supply chain issues
    • 3PL vs 4PL

    Appendix

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    Description

    This quiz covers key concepts from Lecture 8 of the Global Supply Chain Management course. Topics include definitions, integration, international strategies, sourcing decisions, and major issues in global supply chains. Test your understanding of these essential elements and their impact on global business practices.

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