Global Supply Chain Management Lecture 8
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Which of the following best defines a supply chain?

  • An organization focused solely on manufacturing products.
  • A series of steps involved in marketing a product.
  • A sequence of suppliers that deliver raw materials.
  • A network of facilities performing functions like product development and distribution. (correct)
  • What characterizes a global supply chain?

  • It is restricted to local suppliers and manufacturers.
  • It includes organizations and processes located in multiple countries. (correct)
  • It focuses only on domestic distribution channels.
  • It is composed of a single organization operating internationally.
  • What is one common objective of firms engaging in global sourcing?

  • Enhancing product quality through local suppliers.
  • Limiting market access to local customers.
  • Increasing costs associated with production.
  • Reducing direct costs by using cheaper resources. (correct)
  • Which of the following is NOT a reason for globalization?

    <p>Reduction of direct costs through local sourcing.</p> Signup and view all the answers

    How does global logistics increase operational uncertainty?

    <p>Through greater distances and longer lead times.</p> Signup and view all the answers

    What is an example of a major global supply chain issue?

    <p>Challenges in information sharing across borders.</p> Signup and view all the answers

    Which company is cited as an example of having a global supply chain?

    <p>Ford</p> Signup and view all the answers

    What is a characteristic of a global supply chain network?

    <p>It involves interrelated organizations across different countries.</p> Signup and view all the answers

    What is a characteristic of an increased variability in global logistics?

    <p>Unique customer requirements</p> Signup and view all the answers

    Which of the following is NOT a consequence of decreased visibility in global logistics?

    <p>Shorter holding times</p> Signup and view all the answers

    Which international strategy focuses primarily on global integration?

    <p>Global Strategy</p> Signup and view all the answers

    What is one of the main drawbacks of implementing a No International Strategy?

    <p>Limited growth to local markets</p> Signup and view all the answers

    In the context of international strategies, what is a characteristic of the Transnational Strategy?

    <p>Maximizing local responsiveness</p> Signup and view all the answers

    Which of these factors contributes to decreased control in global logistics?

    <p>Extensive use of international service firms</p> Signup and view all the answers

    Which type of international strategy typically involves standardizing products for local markets?

    <p>No International Strategy</p> Signup and view all the answers

    What aspect is heavily affected by shifting political environments in the context of global logistics?

    <p>Control over supply chains</p> Signup and view all the answers

    Which strategy emphasizes local responsiveness and customizes products for each market?

    <p>Multi-Domestic Strategy</p> Signup and view all the answers

    What is the main focus of a global strategy?

    <p>Operational efficiency</p> Signup and view all the answers

    Which example illustrates a multi-domestic strategy?

    <p>Heinz offering garlic-free ketchup in India</p> Signup and view all the answers

    What characterizes a transnational strategy?

    <p>High global integration with local responsiveness</p> Signup and view all the answers

    Which of the following exemplifies a company utilizing a global strategy?

    <p>Procter &amp; Gamble creating globally recognizable brands</p> Signup and view all the answers

    In which scenario might a multi-domestic strategy be most suitable?

    <p>When local tastes significantly impact product acceptance</p> Signup and view all the answers

    How does a transnational strategy differ from a global strategy?

    <p>Transnational strategy allows for some product adjustments</p> Signup and view all the answers

    Why do companies using a multi-domestic strategy typically sacrifice efficiency?

    <p>To respond effectively to diverse local requirements</p> Signup and view all the answers

    What major issue does the bullwhip effect cause within a supply chain?

    <p>Higher costs and inefficiencies</p> Signup and view all the answers

    Which of the following is NOT a consequence of the bullwhip effect?

    <p>Increased profitability</p> Signup and view all the answers

    What is a recommended strategy to avoid the bullwhip effect?

    <p>Share information across the supply chain</p> Signup and view all the answers

    What does the term '3PL' refer to in supply chain management?

    <p>Third-Party Logistics</p> Signup and view all the answers

    Which type of 3PL provider owns their own trucks and warehouses?

    <p>Asset-based 3PL</p> Signup and view all the answers

    What is a common benefit of using information-based 3PL providers?

    <p>Access to electronic logistics platforms</p> Signup and view all the answers

    Which statement best describes the relationship with third-party logistics?

    <p>They provide a broad range of logistics functions.</p> Signup and view all the answers

    What is one of the challenges mentioned in managing supply chain relationships?

    <p>Collaborating with partners to achieve objectives</p> Signup and view all the answers

    What is a primary reason for global sourcing in low-cost countries?

    <p>Reducing manufacturing costs due to low-wage rates</p> Signup and view all the answers

    Which of the following is NOT a challenge associated with sourcing decisions in a global context?

    <p>Understanding domestic market demands</p> Signup and view all the answers

    What describes the bullwhip effect in a global supply chain?

    <p>Small customer demand changes cause larger fluctuations upstream</p> Signup and view all the answers

    What is a guideline for companies making global sourcing decisions?

    <p>Assess total cost and performance implications realistically</p> Signup and view all the answers

    Which factor can enhance a firm's ability to compete when sourcing globally?

    <p>Establishing a local presence in international markets</p> Signup and view all the answers

    What compliance issue must firms consider in global sourcing?

    <p>Ensuring 95% of materials are domestic for labeling as 'Made in the USA'</p> Signup and view all the answers

    What is a common misconception when assessing the costs of global sourcing?

    <p>Piece price is the only factor to consider for sourcing</p> Signup and view all the answers

    Which location is often considered for global sourcing due to low manufacturing costs?

    <p>Africa</p> Signup and view all the answers

    What is a primary function of a fourth-party logistics (4PL) provider?

    <p>Act as an integrator of multiple 3PLs</p> Signup and view all the answers

    Which of the following is NOT a user benefit associated with financial-based logistics?

    <p>Lower shipping costs</p> Signup and view all the answers

    In which global strategy do operations have decentralized management with local profit responsibility?

    <p>Multi-domestic strategy</p> Signup and view all the answers

    What distinguishes a third-party logistics (3PL) provider from a fourth-party logistics (4PL) provider?

    <p>4PL coordinates multiple 3PLs</p> Signup and view all the answers

    What is a characteristic of the global strategy in service management?

    <p>Subsidiaries with local profit centers</p> Signup and view all the answers

    Which type of logistics focuses on both global branding and integrated operations?

    <p>Transnational strategy</p> Signup and view all the answers

    What benefit do users specifically gain from logistics solutions that provide tools for monitoring and tracking?

    <p>Enhanced visibility of operations</p> Signup and view all the answers

    Which characteristic applies to the management strategy of a no international strategy stage?

    <p>Standard products for local markets</p> Signup and view all the answers

    What is a common challenge faced in global sourcing decisions?

    <p>Balancing cost versus quality</p> Signup and view all the answers

    Which logistics provider example is typically associated with 4PL?

    <p>DHL</p> Signup and view all the answers

    Study Notes

    Global Supply Chain Management

    • Lecture 8, MS3124
    • Instructor: Dr. Fan Sai Kit

    Agenda

    • Global supply chain definition and examples
    • Global economies & supply chain integration
    • Global international strategies
    • Global sourcing decisions
    • Major global supply chain issues
    • Third-party logistics

    What is a Supply Chain?

    • A network of facilities and activities that performs functions like product development, material procurement from suppliers, material movement between facilities, manufacturing of products, distribution of finished goods to customers, and after-market support.
    • (Mabert and Venkataraman 1998)

    What is a Global Supply Chain?

    • A global supply chain is made up of interconnected organizations, resources, and processes located in different countries to create and deliver products and services to consumers.

    Global Supply Chain Network

    • A diagram showing the interconnectedness of suppliers, manufacturers, warehouses/distribution centers, and customers.
    • Includes various costs associated with transportation, material, manufacturing, and inventory.

    Example: Boeing 787

    • Various components manufactured in the UK, France, Sweden, Japan, Canada, and elsewhere before assembly in the United States.
    • The graphic shows the locations from different countries around the world.

    Example: Ford

    • A map showing different Ford component production locations worldwide.
    • Components are manufactured in various locations from various countries, before being finally assembled.

    More Examples

    • A list of companies including National Grid, Grainger, Rockwell Automation, Bank of America, etc.

    Global Economies

    • Most firms today are impacted by global economies.
    • Global sourcing of materials or products
    • Global customers who want to purchase.
    • Common objectives are to:
      • Increase revenue through access to new markets
      • Increase production capacity
      • Reduce direct cost using cheaper resources and labor

    Hong Kong Trading Partners (2023)

    • Data provided in the form of tables detailing total trade and import values, and percentage shares for various countries and territories.
    • Comprehensive rankings of trade partners for Hong Kong.

    Major Reasons for Globalization

    • Objective: Increase revenue.
      • Rationale: Open up more markets, expand beyond competitors, obtain accessibility to markets for lower labor rates, and take advantage of available production capacity.
    • Objective: Achieve economies of scale.
      • Rationale: Reduce energy requirements, take advantage of lower transportation modes, and obtain access to advanced technology that might not be in current location.
    • Objective: Reduce direct cost.
      • Rationale: Take advantage of differences in production requirements, obtain access to specialized expertise, obtain local or regional tax benefits, and source products from locations that have fewer security constraints.
    • Objective: Advance technology
      • Rationale: Obtain accessibility to markets that limit access without local operations
    • Objective: Reduce firm's global tax liability.
      • Rationale: Obtain local or regional tax benefits.
    • Objective: Reduce market access uncertainty
      • Rationale: Source from a location that involves less transportation uncertainty and less security constraints
    • Objective: Enhance sustainability
      • Rationale: Source from a location that ongoing availability of necessary resources, such as, energy or trained workers.

    Global Logistics - Complex Operating Characteristics

    • Increased uncertainty:

      • Greater distances
      • Longer lead times
      • Decreased market knowledge
    • Increased variability:

      • Unique customer requirements
      • Unique documentation requirements
      • Shifting political environments
    • Decreased control:

      • Extensive use of international service firms
      • Potential customs requirements and trade restrictions by governments
    • Decreased visibility -Longer transit times

      • Longer holding times -Less ability to track shipment locations

    Global Supply Chain Integration

    • Setting the firm on a path through the stages of international development:
      • Export/Import
      • Local presence
      • Globally integrated enterprise

    Global International Strategies

    • Four main international strategies:
      • No International strategy
      • Multi-domestic strategy
      • Global strategy
      • Transnational strategy

    International Strategies

    • A visual representation (Figure 11.1) of the different international strategies, positioned on a matrix based on global integration and local responsiveness.

    No International Strategy

    • Minimal pressure to adapt to local needs while keeping global integration in check
    • Focus on standardization for each local market
    • Limited growth in local markets, difficult adapting to changing global demands
    • Import/export or license existing products (e.g., US steel, Harley Davidson)

    Multi-Domestic Strategy

    • High pressure to meet local demands, limited emphasis on global integration
    • Develop customized products for differing local markets
    • Sacrifices efficiency to respond to localized requirements
    • Use franchise, joint ventures (e.g., Heinz, MTV).

    Global Strategy

    • Minimizes local adaptation in pursuit of global efficiency and standardization
    • Focus on economies of scale and cost reductions
    • Standardized products and services for local markets with minor adjustments.
    • Examples include Microsoft and P&G

    Transnational Strategy

    • High global integration and local responsiveness.
    • Low cost and differentiated product strategies with high local responsiveness.
    • Balance efficiency with local preferences (e.g., Coca-Cola, Nestle)

    More Examples

    • A graphic illustrating the different strategies (Global/Multidomestic) and their associated supply chain characteristics (e.g., Heinz, Nestlé, Coca-Cola).

    Global Sourcing Decisions

    • Global sourcing options for durable goods industries:
      • Asia
      • Eastern Europe
      • Latin America
      • Africa
    • Sourcing in low-cost countries:
      • Rationale
      • Challenges
      • Guidelines

    Rationale for Global Sourcing

    • Low-wage rates reduce manufacturing costs.
    • Increases choices of suppliers and keeps competitive pressure on domestic producers.
    • Exposure to state-of-the-art technology in products and processes.
    • Establishment of a local presence in international countries

    Challenges in Global Sourcing

    • Identifying varied production sources.
    • Protecting intellectual property.
    • Import/export compliance.
    • Effective communication with suppliers
    • Transportation issues (time zones, languages)
    • Risk of obsolescence to inventory.
    • Understanding the difference between unit and total cost.

    Guidelines for Global Sourcing

    • Realistic assessment of total and performance implications.
    • Use the criteria in Table 12.5 to structure the decision analysis

    Sourcing Guidelines (Table 12.5)

    • A table providing criteria for decision analysis in domestic versus low-cost-country sourcing, considering factors like product life cycle, labor/intellectual property content, transportation, and security/constraints.

    Major Issues on Global Supply Chain

    • Lack of supply chain flexibility and internal competency to manage external partners.

    Bullwhip Effect

    • Small fluctuations in demand at the customer level get magnified as orders move upstream through the supply chain.
    • Information distortion creates varying demand estimates in different stages of the supply chain.
    • Causes higher costs and inefficiencies.

    Impact of Bullwhip Effect

    • Excess inventory.
    • Increased inventory costs.
    • High transport costs.
    • Increased shipping/receiving labor costs.
    • Reduced product availability
    • Increased lead times delays
    • Weakened relationships in the supply chain
    • Decreased customer service
    • Reduced profitability

    How to Avoid the Bullwhip Effect

    • Reduce supply chain uncertainty.
    • Share information openly.
    • Establish long-term contracts with suppliers.
    • Improve operational efficiency.
    • Strategic partnerships (VMI, CPFR)

    Challenges in Managing Supply Chain Relationships

    • Developing and implementing supply chain relationships
    • Collaborating partners in achieving objectives
    • Value creation by 3PL

    Third-Party Logistics (3PL)

    • External suppliers that perform all or part of a company's logistics functions.
    • Synonyms: contract logistics and outsourcing

    Types of 3PL Providers

    • Transportation-based (asset-based or non-asset-based)
    • Information-based (Internet-based, B2B, electronic markets)
    • Warehouse/Distribution-based
    • Financial-based

    Fourth-Party Logistics (4PL)

    • Integrators that accumulate resources and technology to handle complete supply chain solutions.
    • Manages all facets of supply chains versus 3PL focused on individual functions.
    • Examples: DHL, UPS, Accenture

    Key Takeaway

    • Global supply chain integration
    • Characteristics of global logistics and services
    • Global international strategies
    • Global sourcing decisions
    • Rationale
    • Challenges
    • Guidelines
    • Major global supply chain issues
    • 3PL vs 4PL

    Appendix

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