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Questions and Answers
What is the term for junk mail commonly received through electronic communication?
Which model of e-commerce involves a consumer selling directly to another consumer?
Which of the following terms describes the process of removing intermediary business layers?
What does B2G stand for in e-commerce terminology?
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Which statement about e-commerce public keys is incorrect?
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Which of the following best explains a digital payment risk?
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In website design, which principle emphasizes user-friendly navigation?
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What is the primary purpose of web analytics?
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Study Notes
Matching Terms
- Phishing: Fooling recipient thinking email coming from someone other than apparent sender
- Spam: Junk mail
- Spoofing: Pretends to be a trusted individual
- Disintermediation: Process of removal of business layers responsible for intermediary functions
- Merchant Fulfillment: Self-fulfilment or in-house fulfilment
True or False Statements
- The C2C model of e-commerce is a model in which a consumer sells products and/or services directly to another consumer. True
- B2G increases the cost of transactions with reference to licenses. False
- B2G is also referred to as public sector marketing. True
- E-commerce uses a public key that is not secure. False - E-commerce uses public keys, which are designed to be secure.
- Indirect cost means, cost incurred by the organization such as utilities and quality control. True
Applications of E-commerce
- Online shopping
- Online banking
- Digital marketing
- E-learning
Content Marketing
- Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
- Importance: Building trust, establishing expertise, increasing website traffic, and driving conversions
Operational, Credit, and Legal Risks of E-payments
- Operational risk: Issues with payment processing, fraud, security breaches, and system failures
- Credit risk: Risk of non-payment or delayed payment by customers
- Legal risk: Legal compliance with regulations, data privacy concerns, and intellectual property rights
Web Counters
- Web counters are tools used to track website traffic.
- Provide insights into website visits, page views, and user behavior.
Order Receipt and Accounting
- Order receipt is the process of acknowledging and processing customer orders.
- Accounting involves tracking financial transactions related to e-commerce sales, inventory management, and payment processing.
Product and Service Digitization
- Product digitization involves converting physical products into digital formats.
- Service digitization involves transforming traditional services into digital delivery models.
Website Design Principles
- User-friendliness: Websites should be easy to navigate and use.
- Visual appeal: Websites should be visually appealing with clear and concise content.
Types of Catalogs
- Print catalogs: Traditional paper-based catalogs
- Online catalogs: Digital catalogs accessible on websites or mobile devices
- Interactive catalogs: Interactive catalogs that allow users to browse, search, and interact with product information.
Search Engine Marketing (SEM)
- Keyword research: Identifying relevant keywords for targeting Search Engine Optimization (SEO).
- Ad creation: Creating compelling and targeted ads for search engines.
- Campaign management: Managing and optimizing ad campaigns.
- Bidding: Setting bid amounts for keywords.
- Tracking: Monitoring campaign performance and making adjustments.
Web Analytics
- Web analytics tools track website traffic and user behavior.
- Provides insights into website performance, conversion rates, and user engagement.
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