Untitled Quiz

Study Notes

Phishing: Fooling recipient thinking email coming from someone other than apparent sender
Spam: Junk mail
Spoofing: Pretends to be a trusted individual
Disintermediation: Process of removal of business layers responsible for intermediary functions
Merchant Fulfillment: Self-fulfilment or in-house fulfilment

The C2C model of e-commerce is a model in which a consumer sells products and/or services directly to another consumer. True
B2G increases the cost of transactions with reference to licenses. False
B2G is also referred to as public sector marketing. True
E-commerce uses a public key that is not secure. False - E-commerce uses public keys, which are designed to be secure.
Indirect cost means, cost incurred by the organization such as utilities and quality control. True

Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Importance: Building trust, establishing expertise, increasing website traffic, and driving conversions

Operational risk: Issues with payment processing, fraud, security breaches, and system failures
Credit risk: Risk of non-payment or delayed payment by customers
Legal risk: Legal compliance with regulations, data privacy concerns, and intellectual property rights

Order receipt is the process of acknowledging and processing customer orders.
Accounting involves tracking financial transactions related to e-commerce sales, inventory management, and payment processing.

Product digitization involves converting physical products into digital formats.
Service digitization involves transforming traditional services into digital delivery models.

User-friendliness: Websites should be easy to navigate and use.
Visual appeal: Websites should be visually appealing with clear and concise content.

Print catalogs: Traditional paper-based catalogs
Online catalogs: Digital catalogs accessible on websites or mobile devices
Interactive catalogs: Interactive catalogs that allow users to browse, search, and interact with product information.

Keyword research: Identifying relevant keywords for targeting Search Engine Optimization (SEO).
Ad creation: Creating compelling and targeted ads for search engines.
Campaign management: Managing and optimizing ad campaigns.
Bidding: Setting bid amounts for keywords.
Tracking: Monitoring campaign performance and making adjustments.