Forecasting Process and Nudging Techniques Quiz
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Questions and Answers

What is the first step in the forecasting process?

  • Consulting with the forecast user about the output format
  • Generating the forecast
  • Considering the variables in the analysis
  • Identifying inputs needed for the forecast (correct)
  • Which group of professionals typically uses short and long-term forecasts?

  • Financial analysts
  • Planners of competitive strategies
  • Marketing managers (correct)
  • Executive managers
  • What is a key characteristic of forecasts?

  • Forecasts are rarely perfect (correct)
  • Forecasts are equally accurate for individual items and grouped data
  • Forecasts are always perfect
  • Forecasts are more accurate over longer time periods
  • In forecasting, forecasts are generally more accurate for which type of data?

    <p>Grouped data rather than individual items</p> Signup and view all the answers

    What is considered the end product of the forecasting process?

    <p>The forecast itself</p> Signup and view all the answers

    Who typically specifies the format of the forecast output?

    <p>Forecast users</p> Signup and view all the answers

    What is one of the preliminary selection criteria for starting to make a forecast?

    <p>Identifying factors likely to affect changes in demand</p> Signup and view all the answers

    Which forecasting method involves the use of market research and a panel of consensus?

    <p>Delphi method</p> Signup and view all the answers

    What is the main characteristic of a long-range forecast?

    <p>Covers periods greater than 2 years</p> Signup and view all the answers

    Which type of forecasting method is described as being based on mathematical modeling?

    <p>Time series analysis</p> Signup and view all the answers

    In the forecasting process, what is the purpose of using alternative projection techniques?

    <p>To evaluate different qualitative and quantitative methods</p> Signup and view all the answers

    What is a weakness associated with the Market Research qualitative forecasting method?

    <p>Can be difficult to develop a good customer preferences questionnaire</p> Signup and view all the answers

    What method eliminates the effects of group potential dominance of the most vocal members in forecasting?

    <p>Delphi Method</p> Signup and view all the answers

    Which step is typically part of the Delphi Method procedure?

    <p>Group members making their own forecasts</p> Signup and view all the answers

    What is the purpose of pooling all regional forecasts at the district and national levels?

    <p>To obtain an overall forecast</p> Signup and view all the answers

    Which method involves soliciting input from customers regarding their future purchasing plans?

    <p>Market Research/Survey</p> Signup and view all the answers

    What distinguishes the Delphi Method from regular panels?

    <p>Involves individuals from inside and outside the organization</p> Signup and view all the answers

    Which method involves the use of tests for new products and services in forecasting?

    <p>Market Research/Survey</p> Signup and view all the answers

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