Food Marketing and Consumer Behaviour Chapter 5 Quiz

Options tend to get chosen more often when they are the compromise option in a choice set or intermediate options in a choice set.

Default settings strongly steer choices, even when better alternatives are available.

The times a recurring decision is faced trigger off a cognitive process and a deliberative mode.

<p>The presence of too many choices for a particular decision makes it difficult to evaluate and decide, leading to a costly cognitive process.</p> Signup and view all the answers

<p>Events in the far future are thought of in terms of higher level benefits, while events in the near future are viewed in terms of concrete details and efforts involved.</p> Signup and view all the answers

<p>Public policies and Commercial</p> Signup and view all the answers

<p>To alter people's behavior in a predictable way without forbidding any options or significantly changing their economic consequences.</p> Signup and view all the answers

<p>The intervention must be easy and cheap to avoid.</p> Signup and view all the answers

<p>It increases their motivation and makes them work harder towards accomplishing the goal.</p> Signup and view all the answers

<p>People who have prepaid for a consumption opportunity are driven to consume so that they can satisfactorily close their mental account without a loss, even if it involves a higher or extra cost.</p> Signup and view all the answers

<p>The strength of the sunk cost effect decreases with time as the value of the past payment decreases.</p> Signup and view all the answers

<p>A combination of 'priming' and 'salience' nudges.</p> Signup and view all the answers