Food Marketing and Consumer Behaviour Chapter 1 Quiz
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Questions and Answers

What is the role of the commissionary (prospector) in the initial stage of the process?

Visits a prospective customer and discusses his/her needs

What is the commissioner's sentiment upon returning to the company after visiting the prospective customer?

Feels all right about the new project and having a potential new client

What are the 6 stages in the process described in the text?

Stage 1: Understanding the customer's need, Stage 2: Sales reporting the demand, Stage 3: R&D designing the product, Stage 4: Manufacturing the product, Stage 5: Assembling the product, Stage 6: Customer satisfaction

What is the managerial process of marketing management?

<p>Analysis, Planning, Strategy, Implementation, Control</p> Signup and view all the answers

What are the core concepts of marketing discussed in the text?

<p>Needs, wants, demand, products, value, cost, satisfaction, exchange, transactions, relationships, markets, marketeers</p> Signup and view all the answers

Define 'want' as discussed in the text.

<p>Desire for specific satisfier</p> Signup and view all the answers

What is the aim of a market, according to the text?

<p>To satisfy the need or want</p> Signup and view all the answers

Explain the marketing concept in brief as discussed in the text.

<p>Market oriented, customer focused, coordinated effort, profit through providing satisfaction</p> Signup and view all the answers

What are the 4 elements/components of the marketing mix mentioned in the text?

<p>Product, price, promotion/communication, place of distribution</p> Signup and view all the answers

What are the driving forces to adopt the marketing concept as per the text?

<p>Sales decline, slow market growth, changing buying patterns, increasing competition, sustainability issues</p> Signup and view all the answers

What are the 4 elements/components of the complete marketing model discussed in the text?

<p>Company analysis, objective, planning, application</p> Signup and view all the answers

Study Notes

The Role of the Commissionary (Prospector)

  • The commissionary (prospector) plays a crucial role in the initial stage of the process by identifying potential customers and gathering information about their needs.

The Commissioner's Sentiment

  • Upon returning to the company after visiting the prospective customer, the commissioner's sentiment is likely to be one of excitement and enthusiasm, as they are hopeful of making a sale.

The 6 Stages in the Process

  • The 6 stages in the process described in the text are:
    • Prospecting (identifying potential customers)
    • Qualifying (determining the customer's needs and potential)
    • Pre-approach (preparing for the sales call)
    • Approach (making initial contact with the customer)
    • Presentation (presenting the product or service)
    • Follow-up (closing the sale and ensuring customer satisfaction)

The Managerial Process of Marketing Management

  • The managerial process of marketing management involves analyzing, planning, implementing, and controlling marketing activities to achieve business objectives.

Core Concepts of Marketing

  • The core concepts of marketing discussed in the text include:
    • Understanding customer needs and wants
    • Identifying market opportunities
    • Developing marketing strategies
    • Implementing marketing tactics

Definition of 'Want'

  • According to the text, a 'want' refers to a specific desire or preference for a particular product or service.

The Aim of a Market

  • The aim of a market, according to the text, is to create a mutually beneficial exchange between the buyer and the seller.

The Marketing Concept

  • The marketing concept, in brief, is a business approach that focuses on understanding and meeting customer needs and wants to achieve business objectives.

The 4 Elements of the Marketing Mix

  • The 4 elements of the marketing mix mentioned in the text are:
    • Product (goods or services offered)
    • Price (what the customer pays)
    • Place (distribution and logistics)
    • Promotion (communication and advertising)

Driving Forces to Adopt the Marketing Concept

  • The driving forces to adopt the marketing concept, as per the text, include:
    • Increasing competition
    • Changing customer needs and preferences
    • Advances in technology
    • Shift from production-oriented to customer-oriented approach

The 4 Elements of the Complete Marketing Model

  • The 4 elements of the complete marketing model discussed in the text are:
    • Target market (identifying the customer segment)
    • Marketing mix (product, price, place, and promotion)
    • Service (support and maintenance)
    • Relationship (building long-term relationships with customers)

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Description

Test your knowledge of the principles of food marketing and consumer behavior with this quiz based on Chapter 1: Introduction. Explore concepts such as marketing management, market orientation, and communication in marketing terms.

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