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Factors Influencing Purchase Decision Quiz
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Factors Influencing Purchase Decision Quiz

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Questions and Answers

What is the primary driver behind the consumer's purchase decision?

  • New product adoption (correct)
  • Attitude of others
  • Cognitive dissonance
  • Post purchase behaviour
  • Alternative evaluation
  • Which factor can potentially create a conflict between the purchase intention and the purchase decision?

  • New product adoption
  • Cognitive dissonance (correct)
  • Alternative evaluation
  • Attitude of others
  • Post purchase behaviour
  • What is the process of comparing different options before making a purchase decision called?

  • Post purchase behaviour
  • New product adoption
  • Cognitive dissonance
  • Attitude of others
  • Alternative evaluation (correct)
  • Which external factor can impact a consumer's purchase decision?

    <p>Attitude of others</p> Signup and view all the answers

    What factor can introduce a new element for consumers to consider in their purchase decisions?

    <p>New product adoption</p> Signup and view all the answers

    What is one of the factors that can create a conflict between a consumer's intention to purchase and the actual purchase decision?

    <p>Cognitive dissonance</p> Signup and view all the answers

    Which factor represents the consumer's hesitation after making a purchase due to doubts or regrets?

    <p>Post purchase behavior</p> Signup and view all the answers

    In the context of consumer behavior, what influences the purchase decision by considering the opinions and perspectives of friends and family?

    <p>Attitude of others</p> Signup and view all the answers

    Which factor involves the process of comparing different brands or products before making a purchase decision?

    <p>Alternative evaluation</p> Signup and view all the answers

    What can hinder a consumer's choice of the most preferred brand when making a purchase decision?

    <p>New product adoption</p> Signup and view all the answers

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