Podcast
Questions and Answers
What is the primary driver behind the consumer's purchase decision?
What is the primary driver behind the consumer's purchase decision?
- New product adoption (correct)
- Attitude of others
- Cognitive dissonance
- Post purchase behaviour
- Alternative evaluation
Which factor can potentially create a conflict between the purchase intention and the purchase decision?
Which factor can potentially create a conflict between the purchase intention and the purchase decision?
- New product adoption
- Cognitive dissonance (correct)
- Alternative evaluation
- Attitude of others
- Post purchase behaviour
What is the process of comparing different options before making a purchase decision called?
What is the process of comparing different options before making a purchase decision called?
- Post purchase behaviour
- New product adoption
- Cognitive dissonance
- Attitude of others
- Alternative evaluation (correct)
Which external factor can impact a consumer's purchase decision?
Which external factor can impact a consumer's purchase decision?
What factor can introduce a new element for consumers to consider in their purchase decisions?
What factor can introduce a new element for consumers to consider in their purchase decisions?
What is one of the factors that can create a conflict between a consumer's intention to purchase and the actual purchase decision?
What is one of the factors that can create a conflict between a consumer's intention to purchase and the actual purchase decision?
Which factor represents the consumer's hesitation after making a purchase due to doubts or regrets?
Which factor represents the consumer's hesitation after making a purchase due to doubts or regrets?
In the context of consumer behavior, what influences the purchase decision by considering the opinions and perspectives of friends and family?
In the context of consumer behavior, what influences the purchase decision by considering the opinions and perspectives of friends and family?
Which factor involves the process of comparing different brands or products before making a purchase decision?
Which factor involves the process of comparing different brands or products before making a purchase decision?
What can hinder a consumer's choice of the most preferred brand when making a purchase decision?
What can hinder a consumer's choice of the most preferred brand when making a purchase decision?
