Consumer Behavior and Purchase Decision Process
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Questions and Answers

What is consumer behavior?

  • The actions a person takes in purchasing and using products and services (correct)
  • The study of market trends and competition
  • The process of attracting customers to a product or service
  • The process of selling and purchasing products and services

    • What is problem recognition in the consumer purchase decision process?

  • Perceiving a difference between a person’s ideal and actual situations (correct)
  • Comparing different products and services
  • Evaluating the quality of products based on price
  • Analyzing the advertising strategies of competing products

    • What is internal search in the information search stage?

  • Using advertising and company websites to gather information
  • Gathering information from government agencies
  • Seeking information from friends and relatives
  • Recalling previous experiences with products or brands (correct)

    • When is external search especially needed in the information search stage?

    <p>When the risk of making a bad decision is high and the cost of gathering information is low</p> Signup and view all the answers

    What are the primary sources of external information in the consumer purchase decision process?

    <p>Product-rating organizations and government agencies</p> Signup and view all the answers

    How can advertisements or salespeople activate a consumer’s decision process?

    <p>By showing the drawbacks of competing products</p> Signup and view all the answers

    What represents both the objective and subjective attributes of a brand?

    <p>Alternative evaluation</p> Signup and view all the answers

    What influences where consumers have breakfast and lunch and what is ordered?

    <p>Temporal effects</p> Signup and view all the answers

    What is the energizing force that stimulates behavior to satisfy a need?

    <p>Motivation</p> Signup and view all the answers

    What process involves selecting, organizing, and interpreting information to create a meaningful picture of the world?

    <p>Perception</p> Signup and view all the answers

    Which influences may alter how purchase decisions are made in retail stores?

    <p>Physical surroundings</p> Signup and view all the answers

    What is the choice of which seller to buy from dependent on?

    <p>Purchase decision</p> Signup and view all the answers

    What represents the consumer's mood or the amount of cash on hand which influences purchase behavior and choice?

    <p>Antecedent states</p> Signup and view all the answers

    "Satisfied buyers tell three other people about their experience" relates to which concept?

    <p>Post-purchase behavior</p> Signup and view all the answers

    "Firms try to identify and make the most of both types of criteria to create the best value for the money sought by consumers" refers to which concept?

    <p>Alternative evaluation</p> Signup and view all the answers

    What type of influences include the other people present when a purchase decision is made?

    <p>Social surroundings</p> Signup and view all the answers

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