Podcast
Questions and Answers
What is consumer behavior?
What is consumer behavior?
- The actions a person takes in purchasing and using products and services (correct)
- The study of market trends and competition
- The process of attracting customers to a product or service
- The process of selling and purchasing products and services
What is problem recognition in the consumer purchase decision process?
What is problem recognition in the consumer purchase decision process?
- Perceiving a difference between a person’s ideal and actual situations (correct)
- Comparing different products and services
- Evaluating the quality of products based on price
- Analyzing the advertising strategies of competing products
What is internal search in the information search stage?
What is internal search in the information search stage?
- Using advertising and company websites to gather information
- Gathering information from government agencies
- Seeking information from friends and relatives
- Recalling previous experiences with products or brands (correct)
When is external search especially needed in the information search stage?
When is external search especially needed in the information search stage?
What are the primary sources of external information in the consumer purchase decision process?
What are the primary sources of external information in the consumer purchase decision process?
How can advertisements or salespeople activate a consumer’s decision process?
How can advertisements or salespeople activate a consumer’s decision process?
What represents both the objective and subjective attributes of a brand?
What represents both the objective and subjective attributes of a brand?
What influences where consumers have breakfast and lunch and what is ordered?
What influences where consumers have breakfast and lunch and what is ordered?
What is the energizing force that stimulates behavior to satisfy a need?
What is the energizing force that stimulates behavior to satisfy a need?
What process involves selecting, organizing, and interpreting information to create a meaningful picture of the world?
What process involves selecting, organizing, and interpreting information to create a meaningful picture of the world?
Which influences may alter how purchase decisions are made in retail stores?
Which influences may alter how purchase decisions are made in retail stores?
What is the choice of which seller to buy from dependent on?
What is the choice of which seller to buy from dependent on?
What represents the consumer's mood or the amount of cash on hand which influences purchase behavior and choice?
What represents the consumer's mood or the amount of cash on hand which influences purchase behavior and choice?
"Satisfied buyers tell three other people about their experience" relates to which concept?
"Satisfied buyers tell three other people about their experience" relates to which concept?
"Firms try to identify and make the most of both types of criteria to create the best value for the money sought by consumers" refers to which concept?
"Firms try to identify and make the most of both types of criteria to create the best value for the money sought by consumers" refers to which concept?
What type of influences include the other people present when a purchase decision is made?
What type of influences include the other people present when a purchase decision is made?
