Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing Schools Business

Features Pricing Schools Business

Consumer Behavior and Purchase Decision Process

16 Questions

1 Views

Consumer Behavior and Purchase Decision Process

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is consumer behavior?

The actions a person takes in purchasing and using products and services (correct)

The study of market trends and competition

The process of attracting customers to a product or service

The process of selling and purchasing products and services

What is problem recognition in the consumer purchase decision process?

Perceiving a difference between a person’s ideal and actual situations (correct)

Comparing different products and services

Evaluating the quality of products based on price

Analyzing the advertising strategies of competing products

What is internal search in the information search stage?

Using advertising and company websites to gather information

Gathering information from government agencies

Seeking information from friends and relatives

Recalling previous experiences with products or brands (correct)

When is external search especially needed in the information search stage?

When the risk of making a bad decision is high and the cost of gathering information is low (A) Signup and view all the answers

What are the primary sources of external information in the consumer purchase decision process?

Product-rating organizations and government agencies (B) Signup and view all the answers

How can advertisements or salespeople activate a consumer’s decision process?

By showing the drawbacks of competing products (B) Signup and view all the answers

What represents both the objective and subjective attributes of a brand?

Alternative evaluation (D) Signup and view all the answers

What influences where consumers have breakfast and lunch and what is ordered?

Temporal effects (A) Signup and view all the answers

What is the energizing force that stimulates behavior to satisfy a need?

Motivation (D) Signup and view all the answers

What process involves selecting, organizing, and interpreting information to create a meaningful picture of the world?

Perception (A) Signup and view all the answers

Which influences may alter how purchase decisions are made in retail stores?

Physical surroundings (C) Signup and view all the answers

What is the choice of which seller to buy from dependent on?

Purchase decision (C) Signup and view all the answers

What represents the consumer's mood or the amount of cash on hand which influences purchase behavior and choice?

Antecedent states (C) Signup and view all the answers

"Satisfied buyers tell three other people about their experience" relates to which concept?

Post-purchase behavior (D) Signup and view all the answers

"Firms try to identify and make the most of both types of criteria to create the best value for the money sought by consumers" refers to which concept?