Eye Tracking and Neuromarketing

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Which technology is used to track a participant's gaze during an activity?

Electroencephalogram

Galvanic skin response

Magnetic resonance imaging

Pupilometer (correct)

What is neuromarketing?

The application of neuroscience technology in website development

The study of how people's brains respond to marketing stimuli (correct)

The measurement of changes in skin resistance associated with activation responses

The measurement of electrical potential fluctuations in the brain

What does the galvanic skin response measure?

Gaze tracking during an activity

Changes in pupil dilation associated with stimulus response

Fluctuations in the electrical potential of the brain

Changes in skin resistance associated with activation responses (correct)

What is the purpose of eye tracking in website development?

To pinpoint areas on a screen that attract attention Signup and view all the answers

What technology measures the fluctuations in the electrical potential of the brain?

Electroencephalogram Signup and view all the answers

Which technology measures changes in pupil dilation associated with stimulus response?

Pupilometer Signup and view all the answers

What is the focus of eye tracking in the realm of website development?

Tracking participant's gaze Signup and view all the answers

What is the purpose of neuromarketing?

To study how people's brains respond to marketing stimuli Signup and view all the answers

What does the galvanic skin response measure?

Changes in the electric resistance of the skin associated with activation responses Signup and view all the answers

Which technology is used to study how people's brains respond to marketing stimuli?

Magnetic resonance imaging Signup and view all the answers

Eye Tracking and Neuromarketing

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Questions and Answers

Which technology is used to track a participant's gaze during an activity?

What is neuromarketing?

What does the galvanic skin response measure?

What is the purpose of eye tracking in website development?

What technology measures the fluctuations in the electrical potential of the brain?

Which technology measures changes in pupil dilation associated with stimulus response?

What is the focus of eye tracking in the realm of website development?

What is the purpose of neuromarketing?

What does the galvanic skin response measure?

Which technology is used to study how people's brains respond to marketing stimuli?

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