Eye Tracking and Neuromarketing

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RedeemingJadeite
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10 Questions

Which technology is used to track a participant's gaze during an activity?

Pupilometer

What is neuromarketing?

The study of how people's brains respond to marketing stimuli

What does the galvanic skin response measure?

Changes in skin resistance associated with activation responses

What is the purpose of eye tracking in website development?

To pinpoint areas on a screen that attract attention

What technology measures the fluctuations in the electrical potential of the brain?

Electroencephalogram

Which technology measures changes in pupil dilation associated with stimulus response?

Pupilometer

What is the focus of eye tracking in the realm of website development?

Tracking participant's gaze

What is the purpose of neuromarketing?

To study how people's brains respond to marketing stimuli

What does the galvanic skin response measure?

Changes in the electric resistance of the skin associated with activation responses

Which technology is used to study how people's brains respond to marketing stimuli?

Magnetic resonance imaging

Test your knowledge about Eye Tracking and Neuromarketing in this quiz! Learn about the fascinating technology of eye tracking and how it can be applied in website development. Explore the world of neuromarketing and discover how neuroscience techniques like magnetic resonance imaging are used to study consumer responses to marketing.

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