Neuromarketing and Consumer Behavior Basics

What are the 4 conditions that can create a reflex orientation in advertising?

What process involves sensory information being compared to information encoded in MLT?

When sensory information is considered for processing by MLT, what is triggered?

What type of environmental change can lead to the direction of attention towards a source of noise?

What kind of stimuli could potentially cause disinterest among receivers?

In neuromarketing, what can happen if a scenario is perceived as boring or monotonous?

What aspect of sensory information processing leads to a reflex orientation?

How can an increase in intensity affect the audience's reaction according to the text?

What determines whether sensory information should be processed according to the text?

What kind of changes are more likely to trigger a reaction from the audience according to the text?

Neuromarketing and Consumer Behavior

Three hormonal levels that drive human behavior: survival, social belonging, and individuality
These hormonal levels influence consumer decisions and marketing strategies

6 Stimuli of Marketing Decisions

Égocentrisme: self-interest and sympathy for one's own well-being and survival
Contrast: opposing elements allow for quick and risk-free decision-making
Tangibilité: familiarity and recognition of concrete and unchanging elements
Début et fin: remembering the beginning and end of an event, but forgetting the middle
Visualisation: the visual canal provides a fast and effective connection to the emotional decision-maker
Émotionnel: reacting strongly to emotions and being influenced by emotional stimuli

Neuromarketing and Étho-Marketing

Neuromarketing: the study of the brain's functioning and its potential for transformation
Étho-marketing: the science of human behavior, applied to marketing
Both fields aim to understand consumer behavior and develop effective marketing strategies

Techniques and Applications

IRM (Imagerie par Résonance Magnétique) and laser pointing: techniques used in neuromarketing
Étho-marketing: used in advertising to attract attention and create a reflex of orientation
Four conditions that can create a reflex of orientation:
- Increase or decrease in visual or auditory intensity
- Modification in the media environment
- Change in the duration of a stimulus
- Unexpected or unusual events

Explore the direct access to the subconscious animalistic decision-making in consumer behavior, which is part of neuromarketing. Learn about the 3 levels of hormonal influences (classes of drugs) that drive basic human needs and desires. Understand how marketing strategies can address these fundamental but sometimes conflicting needs for survival, social connection, and individuality.