Podcast
Questions and Answers
What are the 4 conditions that can create a reflex orientation in advertising?
What are the 4 conditions that can create a reflex orientation in advertising?
- Automatic attention, subconscious effort, sensory comparison, encoded information processing
- Stimulus intensity, sensory comparison, encoded information processing, media environment modification
- Increase or decrease in visual or auditory intensity, change in duration, change in media environment, negative or emotionally impactful changes (correct)
- Sensory capture, encoded sensory judgment, emotional reaction, environmental change
What process involves sensory information being compared to information encoded in MLT?
What process involves sensory information being compared to information encoded in MLT?
- Subconscious judgment
- Stimulus processing
- Sensory comparison (correct)
- Sensory encoding
When sensory information is considered for processing by MLT, what is triggered?
When sensory information is considered for processing by MLT, what is triggered?
- Orientation reflex (correct)
- Subconscious orientation
- Reflex movement
- Sensory judgment
What type of environmental change can lead to the direction of attention towards a source of noise?
What type of environmental change can lead to the direction of attention towards a source of noise?
What kind of stimuli could potentially cause disinterest among receivers?
What kind of stimuli could potentially cause disinterest among receivers?
In neuromarketing, what can happen if a scenario is perceived as boring or monotonous?
In neuromarketing, what can happen if a scenario is perceived as boring or monotonous?
What aspect of sensory information processing leads to a reflex orientation?
What aspect of sensory information processing leads to a reflex orientation?
How can an increase in intensity affect the audience's reaction according to the text?
How can an increase in intensity affect the audience's reaction according to the text?
What determines whether sensory information should be processed according to the text?
What determines whether sensory information should be processed according to the text?
What kind of changes are more likely to trigger a reaction from the audience according to the text?
What kind of changes are more likely to trigger a reaction from the audience according to the text?
Study Notes
Neuromarketing and Consumer Behavior
- Three hormonal levels that drive human behavior: survival, social belonging, and individuality
- These hormonal levels influence consumer decisions and marketing strategies
6 Stimuli of Marketing Decisions
- Égocentrisme: self-interest and sympathy for one's own well-being and survival
- Contrast: opposing elements allow for quick and risk-free decision-making
- Tangibilité: familiarity and recognition of concrete and unchanging elements
- Début et fin: remembering the beginning and end of an event, but forgetting the middle
- Visualisation: the visual canal provides a fast and effective connection to the emotional decision-maker
- Émotionnel: reacting strongly to emotions and being influenced by emotional stimuli
Neuromarketing and Étho-Marketing
- Neuromarketing: the study of the brain's functioning and its potential for transformation
- Étho-marketing: the science of human behavior, applied to marketing
- Both fields aim to understand consumer behavior and develop effective marketing strategies
Techniques and Applications
- IRM (Imagerie par Résonance Magnétique) and laser pointing: techniques used in neuromarketing
- Étho-marketing: used in advertising to attract attention and create a reflex of orientation
- Four conditions that can create a reflex of orientation:
- Increase or decrease in visual or auditory intensity
- Modification in the media environment
- Change in the duration of a stimulus
- Unexpected or unusual events
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the direct access to the subconscious animalistic decision-making in consumer behavior, which is part of neuromarketing. Learn about the 3 levels of hormonal influences (classes of drugs) that drive basic human needs and desires. Understand how marketing strategies can address these fundamental but sometimes conflicting needs for survival, social connection, and individuality.
