Eurasia S.A. Case Study: International Trade Options

• Case study involving a company called Eurasia S.A.
• Company imports, assembles, and sells computer components and complete computers, both domestically and internationally.
• Company also operates a retail outlet in Madrid.
• Company owns three trucks used for both internal and external transportation.
• International clients located in France and Argentina.
• Suppliers located in Taiwan and the USA.
• Company considering expansion strategies due to global economic crisis.
• Option a: Create a new company focused on import/export of new products, managed by Pedro
• Option b: Expand client base in countries like the UK and Morocco.
• Three Spanish nationals and one Iranian national employed as interns in the area of International Trade.
• All interns will undertake different roles within the company to assess their suitability for various positions.
• The interns will initially work on various tasks within the existing international trade section before any potential new ventures.
• Company's current market analysis revealing need to expand to UK and Morocco.
• Market needs for computer components and computers increasing in these countries.
• Markets characterized by buyers and sellers, and marketing considerations.
• Market identification criteria, including need and demand, desirability of purchase, and financial and legal ability to purchase.
• A clear definition of market is important for the success of marketing.
• Importance of differentiating between current and potential markets.
• Need for understanding both current customers and potential customers (those who might become customers in the future).
• The distinctions between various market segments and types.
• Discussion of the different types of markets (perfect competition, monopolistic competition, oligopoly, monopoly, based on number of sellers).
• Discussion of market categorization based on customer type (individuals or businesses).
• Categorization based on product type (agricultural, raw materials, manufactured goods, services, etc.).
• Different factors that limit markets (physical, socioeconomic, product use).
• Importance of various factors such as location, social/economic factors, and product usage.
• Discussion of the factors that influence a company's success or failure in global markets.
• Discussion of internal and external factors affecting the company.
• Importance of factors such as competition and suppliers.
• Explanation of micro and macro environment considerations.
• Description of macro factors and their impact on business strategies.
• Importance of regulatory bodies and how companies navigate these regulations.
• Explanation of how factors such as economic conditions and technological changes affect company operations.
• Importance of considering consumer behavior and needs when planning business strategies.
• Factors that affect how and when a customer makes a purchase.
• Discussion of the stages that a customer goes through in the purchasing process.
• Different models used to study consumer behavior, and their benefits and drawbacks.
• Further discussion on segmentation strategies, including various types, and application in marketing plans.
• Understanding the advantages and disadvantages of different segmentation strategies (undifferentiated, differentiated, concentrated).
• Importance of knowing the advantages and disadvantages of each type of strategy.

Explore the case study of Eurasia S.A., a company engaged in importing, assembling, and selling computer components. Analyze the potential expansion strategies considering the global economic crisis, including the introduction of a new company and expanding the client base. This quiz covers the roles of interns in the context of international trade and business strategy.