Podcast
Questions and Answers
What is the focus of ethical marketing?
What is the focus of ethical marketing?
- Balancing the promotion of social or environmental benefits with customer benefits (correct)
- Promoting only the environmental benefits of a product or service
- Exaggerating the truth in advertisements
- Emphasizing only the customer benefits of a product or service
What is the expectation from advertisers, according to the passage?
What is the expectation from advertisers, according to the passage?
- To exaggerate the truth in advertisements for better sales
- To act responsibly and take ethical responsibility seriously (correct)
- To imply that their products will make people better without evidence
- To be completely honest in all advertisements
What is the conclusion about the relationship between ethical responsibility and some companies?
What is the conclusion about the relationship between ethical responsibility and some companies?
- Some companies prioritize ethical responsibility more than others (correct)
- Companies are not responsible for ethical advertising
- All companies take ethical responsibility equally seriously
- Some companies are not concerned about ethical responsibility at all
What can be inferred about the impact of a growing demand for ethically-sourced goods and services?
What can be inferred about the impact of a growing demand for ethically-sourced goods and services?
According to the passage, what is the expectation from sneaker ads?
According to the passage, what is the expectation from sneaker ads?
Flashcards
Ethical Marketing Focus
Ethical Marketing Focus
Balancing promotion of social or environmental benefits with customer benefits.
Advertisers' Duty
Advertisers' Duty
To act responsibly and take ethical responsibility seriously.
Company Ethics
Company Ethics
Some prioritize ethical responsibility more than others.
Demand for Ethical Goods Impact
Demand for Ethical Goods Impact
Signup and view all the flashcards
Sneaker Ad Expectations
Sneaker Ad Expectations
Signup and view all the flashcards
Study Notes
Ethical Concerns in Advertising
- Advertisements can be harmful, sending wrong messages, making false claims, or promoting unhealthy habits.
Misleading Messages in Advertisements
- Advertisements can imply messages through images or celebrity endorsements.
- Examples include ads featuring famous athletes promoting junk food, suggesting that consumers can be like them by buying the product.
- These ads send mixed messages, prioritizing sports and physical fitness over healthy diets, and often omitting nutritional information.
Misleading Statistics and Claims
- Statistics and scientific claims in ads can be convincing, but may not be as impressive as they seem.
- Examples include:
- Survey results, such as "9 out of 10 people prefer our brand," which may be based on small, biased sample sizes (e.g., only 50 people surveyed).
- Vague claims like "dermatologically tested," which only means the product was tested on human skin, but does not guarantee its effectiveness.
- Some acne creams were found to make false claims, such as "reduced spots," when they did not actually do so.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
