Marketing Ethics and Strategies Quiz

Protecting consumer privacy is a critical concern for social media marketers.

A product's packaging significantly influences potential buyers' purchasing decisions.

A brand that was widely available but now is restricted to specific outlets is called a captive brand.

Sales representatives' compensation is often tied to sales quotas.

Public and private consumer groups, like Mothers Against Drunk Driving, are essential parts of the legal environment.

A bookmark advertising an upcoming novel is an example of specialty advertising.

Once a product gains familiarity, its probability of purchase increases.

Interactive marketing involves communication where customers control the information they receive from marketers.

A process where companies suggest ways to save gasoline during high oil prices by providing car maintenance, carpooling, and idling tips.

A concise statement outlining a company's main purpose and distinguishing it from competitors.

In a SWOT analysis, this represents a company's strong internal feature, such as having the lowest operating expenses in the industry.

This is the highest level of corporate social responsibility, which focuses on contributing to the community and society, such as through charitable donations.

A component of a social media marketing plan that analyzes and evaluates competitors' activities in social media, including platforms, tools, and effectiveness.

This is a trade restriction that limits the quantity of certain products allowed to enter a country for resale, acting as a barrier to imports.

This refers to the total revenue and intangible benefits a company accrues from a customer, subtracting the investment needed to attract and retain them.

This is the organizational function and set of processes that create, communicate, and deliver value to customers, managing relationships in a mutually beneficial way.

Using the same marketing strategy in a new foreign market that the firm uses in existing foreign markets.

Creating a new marketing strategy specifically designed for a particular market.

A person whose opinions and recommendations are highly valued and influence others' purchasing decisions, especially in areas of expertise like technology.

Consumers tend to focus on purchasing essential goods with lower prices during economic downturns, prioritizing necessities over non-essential items.

A category manager is responsible for overseeing a specific product category, setting performance goals, identifying growth opportunities, and defining the overall marketing approach for that category.

A trademark is a legally protected symbol or name that identifies a specific product or company, while a brand encompasses a broader concept, including the product's image, reputation, and customer perceptions.

E-business refers to all online transactions and interactions, encompassing various aspects like online shopping, email communication, and other digital business activities.

When a salesperson encounters a customer expressing doubt or disagreement with the sales presentation, it's crucial to address their concerns professionally and informatively.

A marketing strategy that focuses on creating a buzz or positive word-of-mouth about a product or service.

A marketing approach centered on understanding and fulfilling customer needs and wants to build long-term relationships.

A type of marketing where the target audience is reached through existing social networks and communities.

A product development strategy that focuses on creating completely new products to meet specific needs in foreign markets.

The process of creating a clear and distinct image or perception of a product in the minds of consumers.

The process of ensuring all employees understand the company's ethical standards and values.

A type of marketing that emphasizes transactions and immediate sales, without much focus on building relationships.

A strategic planning activity that involves setting long-term goals and strategies to achieve organizational success.

This refers to the marketing strategy that aims to boost sales of current products within existing markets.

B2C digital marketing focuses on reaching individual consumers online to promote and sell goods or services.

A stable infrastructure is essential in a foreign country to facilitate trade. This includes reliable transportation, communication networks, and energy supply.

Canada's population is aging, becoming more diverse, and experiencing a rise in affluence.

A store's exterior appearance, including architecture, signage, and displays, is crucial in attracting target customers and building a brand image.

Deflation, a widespread decrease in prices, can lead to a downward spiral in business profits, reduced investment, and job losses.

A trademark is a legal protection granted to brand names, logos, and other identifying features.

The Universal Product Code (UPC) is a barcode system used to identify products and their prices.