Marketing Ethics and Strategies Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What ethical issue related to consumer privacy do social media marketers often face?

Product quality

Sales quotas

Pricing fairness

Data transparency (correct)

What impact does a product's packaging have on potential buyers?

Minimal effect

Slightly enhances perception

Negligible effect on purchase decisions

Significant influencing factor (correct)

What term describes a manufacturer's brand limited to one or two retail outlets?

Private label brand

Prestige brand

Captive brand (correct)

Generic brand

How are sales representatives often compensated?

Directly linked to sales quotas (A) Signup and view all the answers

Which organization is considered part of the legal environment regarding consumer rights?

Mothers Against Drunk Driving (MADD) (D) Signup and view all the answers

When a product is known to consumers, how does this influence their likelihood to purchase it?

Increases probability of purchase (C) Signup and view all the answers

What is the main characteristic of interactive marketing?

Customer-driven information exchange (B) Signup and view all the answers

What distinguishes team selling from traditional selling approaches?

It is usually a temporary arrangement (A) Signup and view all the answers

What process can oil companies begin by promoting car maintenance tips and carpooling when gasoline prices are high?

Demarketing (D) Signup and view all the answers

Which option best defines an organization's mission?

Essential purpose that differentiates one company from others (D) Signup and view all the answers

In a SWOT analysis, what does WestJet Airlines' low level of operating expenses represent?

Strength (B) Signup and view all the answers

What is the highest level of corporate social responsibility?

Philanthropic (B) Signup and view all the answers

What part of a social media marketing plan evaluates the competitors’ social media effectiveness?

Competitive analysis (D) Signup and view all the answers

What term describes a trade restriction limiting the number of product units that can cross a border?

Import quota (B) Signup and view all the answers

What do we refer to when discussing the revenues minus the investments to attract customers?

Lifetime value of the customer (C) Signup and view all the answers

How should a Canadian firm proceed when considering marketing in a new country with different cultural and legal environments?

Adapt the marketing strategy to fit the new environment (A) Signup and view all the answers

What is the role of Fred Wilson in the context of electronic gadgets?

Influencer (B) Signup and view all the answers

During economic downturns, how do consumers typically adjust their buying behaviors?

By prioritizing purchases of low-priced essential items (C) Signup and view all the answers

Which task is NOT typically a responsibility of a category manager?

Staffing national sales teams (D) Signup and view all the answers

What distinguishes a trademark from a brand?

A trademark protects the exclusive rights of a product. (B) Signup and view all the answers

What term best describes the various internet-based transactions, including online shopping?

E-business (B) Signup and view all the answers

What should a salesperson effectively manage when a customer expresses disagreement during a presentation?

Objections (B) Signup and view all the answers

What does qualifying a sales prospect entail?

Gathering information to streamline contact (B) Signup and view all the answers

What are the moral standards of behavior that society expects known as?

Social responsibilities (A) Signup and view all the answers

What strategy seeks to increase sales of existing products in existing markets?

Market penetration (D) Signup and view all the answers

Which statement best describes B2C digital marketing?

B2C transactions account for a major portion of digital marketing activities. (B) Signup and view all the answers

What must be in place and stable for a marketer to operate efficiently in a foreign country?

Infrastructure (C) Signup and view all the answers

Overall, what is happening to the population of Canada?

It’s becoming older and more diverse. (B) Signup and view all the answers

From the retailer's point of view, what does a store's exterior appearance best accomplish?

It aids in identifying the retailer and attracting the target market. (A) Signup and view all the answers

What can lead to a damaging downward spiral in business profits?

Deflation (C) Signup and view all the answers

What is a brand name that has been given legal protection called?

Trademark (A) Signup and view all the answers

What refers to the numerical bar code system used to record product and price information?

Universal product code (C) Signup and view all the answers

What type of marketing did Sally encounter when new customers acted based on friends' opinions?

buzz marketing (B) Signup and view all the answers

How can sales managers best create an ethical work environment?

by ensuring all employees understand expectations (B) Signup and view all the answers

What does strategic planning primarily provide for decision makers?

long-term direction (A) Signup and view all the answers

Which of the following is NOT typically considered a category killer?

Walmart department stores (A) Signup and view all the answers

Why do consumers rely on social media communities for buying decisions?

to conduct research and share information (D) Signup and view all the answers

What is the process of developing a new product to capitalize on a unique foreign opportunity called?

product invention (C) Signup and view all the answers

What does 'product positioning' refer to in marketing?

consumers' perceptions of a product's attributes and quality (A) Signup and view all the answers

Study Notes

Mock Final - Answer Key

Question 1: Protection of consumer privacy is a major ethical issue faced by social media marketers. (Answer: True)
Question 2: A product's package has a negligible effect on purchase decisions of potential buyers. (Answer: False)
Question 3: A manufacturer's brand once widely distributed, now limited to one or two retail outlets exclusively, is called a captive brand. (Answer: True)
Question 4: The compensation system for sales representatives is often tied to sales quotas. (Answer: True)
Question 5: Public and private consumer groups like Mothers Against Drunk Driving (MADD) are not considered to be part of the legal environment. (Answer: False)
Question 6: A bookmark from a publisher with the name of an upcoming novel by a best-selling author is an example of specialty advertising. (Answer: True)
Question 7: Once consumers use a product or see it advertised, it becomes known to them. (Answer: True)
Question 8: Interactive marketing refers to buyer-seller communication where the customer has control. (Answer: True)
Question 9: Price fixing, bid rigging, and price discrimination are criminal offenses. (Answer: True)
Question 10: Under the relationship marketing concept, employees do not have to apply the same standards of customer satisfaction to internal relationships. (Answer: False)
Question 11: Tactical plans typically address shorter-term actions that focus on current and near-future activities. (Answer: True)
Question 12: One important difference between for-profit and nonprofit organizations is that for-profits often market to multiple publics, rather than the single public where nonprofits may focus. (Answer: True)
Question 13: Information technology is a major factor in allowing services being traded internationally. (Answer: True)
Question 14: Team selling is usually a temporary arrangement intended to serve the customer through the initial sale. (Answer: True)
Question 15: Sales promotions are long-term activities independent of advertising, publicity, and personal selling to be effective. (Answer: False)
Question 16: (Answer: C)
Question 17: (Answer: D)
Question 18: (Answer: A - operating expenses)
Question 19: (Answer: D - philanthropic)
Question 20: (Answer: A)
Question 21: (Answer: B)
Question 22: (Answer: C)
Question 23: (Answer: A)
Question 24: (Answer: D)
Question 25: (Answer: A)
Question 26: (Answer: A)
Question 27: (Answer: C)
Question 28: (Answer: C)
Question 29: (Answer: B)
Question 30: (Answer: C)
Question 31: (Answer: A)
Question 32: (Answer: C)
Question 33: (Answer: B)
Question 34: (Answer: A)
Question 35: (Answer: C)
Question 36: (Answer: A)
Question 37: (Answer: B)
Question 38: (Answer: A)
Question 39: (Answer: C)
Question 40: (Answer: C)
Question 41: (Answer: D)
Question 42: (Answer: D)
Question 43: (Answer: A)
Question 44: (Answer: C)
Question 45: (Answer: B)
Question 46: (Answer: A)
Question 47: (Answer: C)
Question 48: (Answer: D)
Question 49: (Answer: C)
Question 50: (Answer: A)
Question 51: (Answer: C)

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge on essential marketing concepts related to ethics, consumer behavior, and advertising strategies. This quiz covers various true or false statements designed to evaluate your understanding of marketing principles. Perfect for social media marketers and students alike.