Podcast
Questions and Answers
Advertising restrictions prohibit the use of euphemisms in marketing medicines.
Advertising restrictions prohibit the use of euphemisms in marketing medicines.
False (B)
The term 'malaise' was used to market medicines for headaches and depression.
The term 'malaise' was used to market medicines for headaches and depression.
True (A)
Advertisers choose words solely for their literal meaning.
Advertisers choose words solely for their literal meaning.
False (B)
The use of hyperbolic forms such as 'brilliant' and 'superb' is rare in advertising.
The use of hyperbolic forms such as 'brilliant' and 'superb' is rare in advertising.
Advertisers use explicit language to promote products related to feminine hygiene.
Advertisers use explicit language to promote products related to feminine hygiene.
The goal of advertising is to provide a neutral, factual description of a product.
The goal of advertising is to provide a neutral, factual description of a product.
Advertisers use technical vocabulary to make their products appear less advanced.
Advertisers use technical vocabulary to make their products appear less advanced.
Figurative language is used to provide a simple description of the product or service.
Figurative language is used to provide a simple description of the product or service.
Vague vocabulary is used to avoid careful scrutiny and code-of-conduct restrictions.
Vague vocabulary is used to avoid careful scrutiny and code-of-conduct restrictions.
Euphemism is used to avoid marketing products that are normally spoken about in public.
Euphemism is used to avoid marketing products that are normally spoken about in public.
Phrases in advertising language are never polysemic or metaphorical.
Phrases in advertising language are never polysemic or metaphorical.
The sentence structure in advertising discourse is characteristically complex.
The sentence structure in advertising discourse is characteristically complex.
