18 Questions
People are the only resources that determine the solution.
False
Creativity is a process that cannot be developed or improved.
False
Some individuals have a greater aptitude for creativity than others.
True
Successful creations are generally not preceded by investigation and information gathering.
False
The incubation process often occurs while creative individuals are engaged in activities totally unrelated to the subject or problem.
True
All individuals have been raised and educated in an environment that encouraged them to develop their creativity.
False
General industry knowledge refers to information on how a particular company or business functions.
True
Prior market knowledge refers to an individual's understanding of their customers' preferences and behavior.
False
Prior customer understanding is gained through data analysis, market research, or previous interactions with customers.
True
Specific interest knowledge refers to broad, general expertise across multiple fields.
False
Entrepreneurs blend imaginative and creative thinking with a systematic, logical process ability.
True
Creativity is the generation of ideas that results in the improved efficiency or effectiveness of a system.
True
People in organizations can channel their creativity into seven different arenas, including Idea Creativity, Material Creativity, and Organization Creativity.
True
Creativity is most likely to occur when the business climate is not conducive, such as when there is a fear of negative consequences for making mistakes.
False
Creativity researcher William Miller argues that people often recognize when they are being creative and easily identify opportunities to be creative.
False
Creativity is a key function in the entrepreneurial process, as it helps entrepreneurs generate innovative ideas.
True
The path to creativity begins by first recognizing all the ways in which we are or can be creative, according to William Miller.
True
A creative business climate is characterized by a willingness to accept change and an enjoyment in experimenting with new ideas.
True
Learn about the knowledge required by entrepreneurs to identify potential business opportunities from unconventional sources. Explore the importance of Industry knowledge, Market knowledge, and Customer understanding in recognizing innovative ideas.
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