30 Questions
Enterprise systems are also known as enterprise resource planning (ERP) systems.
True
Cannondale's legacy MRPS was replaced with an on-premise Rapid Response software service.
False
Enterprise systems only collect data from the finance department.
False
Enterprise software is built around a few predefined business processes.
False
Kinaxis Rapid Response software service is a type of enterprise system.
True
Enterprise systems are used to support only external business activities.
False
Customer Relationship Management (CRM) software includes modules for partner relationship management.
True
Enterprise systems do not provide firm-wide information to support decision making.
False
Employee Relationship Management (ERM) is a module for managing customer relationships.
False
Supply chain management involves only the procurement of raw materials.
False
Sales force automation (SFA) is a module for managing customer service requests.
False
Enterprise systems increase operational efficiency by integrating various business functions.
True
CRM packages include tools for customer service and marketing.
True
CRM software is only used for large-scale enterprise applications.
False
Downstream supply chain involves managing relationships with suppliers.
False
Employee performance management is a part of Customer Relationship Management (CRM).
False
Enterprise systems enable rapid responses to customer requests for information or products.
True
Nike's supply chain only involves the manufacturing process.
False
Analytical CRM is used for customer-facing applications.
False
Operational CRM is used to analyze customer data.
False
Customer lifetime value (CLTV) is calculated using data from analytical CRM.
True
The business value of CRM includes reduced direct-marketing costs.
True
CRM is used to increase the churn rate of customers.
False
Operational CRM and analytical CRM are two separate and unrelated systems.
False
Implementing enterprise applications can cost between $3.5 million to over $12 million.
True
Next-generation enterprise applications are not designed to be flexible and Web-enabled.
False
Enterprise applications are only used for customer relationship management (CRM).
False
Cloud-based ERP and CRM software services are typically adopted by small startups.
False
Open source and on-demand solutions are not features of next-generation enterprise applications.
False
Cloud-based enterprise applications are not mobile compatible or integrated with Web 2.0 capabilities.
False
Learn how enterprise applications are used to achieve operational excellence and customer intimacy. This quiz covers the use of enterprise applications in managing global supply chains, including the Cannondale case study.
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