E-commerce Seminar Quiz

An event in which businesses offer significant discounts to customers to drive sales. Often tied to specific cultural holidays.

The period around Thanksgiving and Black Friday, when retailers offer significant deals to attract shoppers.

The tendency for customers to feel less guilty about buying small luxury items when they are on sale, even if they are financially stretched.

The perspective of a customer who is driven by personal preferences and desires when making purchases, rather than external factors.

The perspective of a retailer who considers factors like logistics, shipping, and seasonality while planning sales and promotions.

Events in the cultural calendar that impact shopping behavior. For example, Christmas and the holiday season.

The practice of offering goods and services at reduced prices, often during specific events like Black Friday or Cyber Monday, to attract consumers.

Online shopping transactions conducted using mobile devices, like smartphones and tablets.

A method of paying for goods and services in installments, where the customer receives the product immediately but pays later. Often involves a small upfront payment followed by regular installments.

A retail strategy where customers can purchase items online and pick them up directly from the retailer's store at a designated time, often within a short timeframe, eliminating the need for traditional shipping.

The period around Thanksgiving and Black Friday, when retailers offer significant deals to attract shoppers and maximize sales.

A period of heightened online shopping activity, often marked by peak consumer spending and retailers offering discounted prices to entice buyers.

The impact of mobile shopping on retailer's online sales, measured as the percentage of sales that are completed through mobile devices.

The extent to which e-commerce businesses offer discounts during promotional periods, measured by the percentage difference between the discounted price and the original price.

The phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations in demand at higher levels of the supply chain, like wholesale, distribution, manufacturing, and raw material suppliers.

Buy Now Pay Later (BNPL) services are like short-term loans that allow consumers to purchase goods immediately and pay for them over a set period of time, typically in installments.

The percentage of online sales that occur through mobile devices, such as smartphones and tablets.

The percentage of sales directly attributable to social media marketing efforts, highlighting the impact of social media as a marketing channel for retailers.

The trend of consumers using mobile devices to shop online, specifically during Thanksgiving and Black Friday, indicating a shift in consumer behavior.

Paid search, direct marketing, affiliate/partner programs, email marketing, and organic search are major channels that drive online sales for retailers.

Understanding how a specific event aligns with a business's needs and offerings, and how it can be used to generate sales and reach new customers.

A real-world example showing how an e-commerce business successfully used a specific event to boost sales or achieve other goals.

Identifying key dates and events within a month that can be leveraged for e-commerce campaigns.

Presenting the findings of event analysis in a concise and clear way, highlighting the key points and opportunities.

A collection of important events occurring within a specific calendar period.