E-commerce Presence Planning Quiz

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What is the purpose of the 'Internet marketing matrix' mentioned in the text?

To identify the revenue models for the e-commerce presence

To analyze the target audience demographics

To assess the behavior patterns and digital usage of the target audience

To strategize the Internet marketing approach (correct)

Which revenue model is NOT mentioned as a part of the e-commerce business model?

Sales

Subscription

Advertising

Licensing (correct)

What is the primary focus of the 'Imagine Your E-commerce Presence' section?

Setting up the IT development timeline and budget

Analyzing the competition in the market space

Describing the target audience demographics

Defining the business and revenue models (correct)

What is NOT included in the 'Demographics' section related to the target audience?

Social media usage Signup and view all the answers

Which of the following is NOT listed as a business model for e-commerce presence?

Consumer provider Signup and view all the answers

What are the five major steps in the Systems Development Life Cycle methodology?

Systems analysis/planning, systems design, building the system, testing, implementation Signup and view all the answers

What are the main areas where one needs to make decisions when building a website?

Human resources and organizational capabilities, telecommunication laws, system functionalities, site design Signup and view all the answers

What is the most important management challenge in building an e-commerce site according to the text?

Knowing how to choose the right technology to achieve business objectives Signup and view all the answers

What are the two components of system design mentioned in the text?

Logical design and information requirements Signup and view all the answers

What are the main steps in the System Analysis/Planning phase according to the text?

List of information system capabilities needed to achieve business objectives and information elements that system must produce in order to achieve business objectives Signup and view all the answers

What’s the idea. Vision I'LL wise Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix said IT Development timeline and preliminary budget gift 141 s Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall a to i t.ws Slide 4-0 Imagine Your E-commerce Presence (cont.) Where’s the ______

money Signup and view all the answers

Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate ______

revenue Signup and view all the answers

Who and where is the target audience. Describing your audience Demographics IN Age, gender, income, location A Behavior patterns (lifestyle) Consumption patterns (purchasing habits) Digital usage patterns Content creation patterns (blogs, ______)

Facebook Signup and view all the answers

What are the main steps in the System Analysis/Planning phase according to the text? ______ personas a masi

Buyer Signup and view all the answers

What is NOT included in the 'Demographics' section related to the target audience? ______ patterns (blogs, Facebook)

Content creation Signup and view all the answers

Characterize the marketplace ________ Size, growth, changes

Demographics Signup and view all the answers

Develop an e-commerce presence map Develop a timeline: ________

Milestones Signup and view all the answers

Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those ________

objectives Signup and view all the answers

Main areas where you will need to make decisions: Human resources and organizational capabilities Creating team with skill set needed to build and manage a successful ________

site Signup and view all the answers

Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps: Systems analysis/planning Systems design Building the system ________ Implementation

Testing Signup and view all the answers