Podcast
Questions and Answers
What is the purpose of the 'Internet marketing matrix' mentioned in the text?
What is the purpose of the 'Internet marketing matrix' mentioned in the text?
- To identify the revenue models for the e-commerce presence
- To analyze the target audience demographics
- To assess the behavior patterns and digital usage of the target audience
- To strategize the Internet marketing approach (correct)
Which revenue model is NOT mentioned as a part of the e-commerce business model?
Which revenue model is NOT mentioned as a part of the e-commerce business model?
- Sales
- Subscription
- Advertising
- Licensing (correct)
What is the primary focus of the 'Imagine Your E-commerce Presence' section?
What is the primary focus of the 'Imagine Your E-commerce Presence' section?
- Setting up the IT development timeline and budget
- Analyzing the competition in the market space
- Describing the target audience demographics
- Defining the business and revenue models (correct)
What is NOT included in the 'Demographics' section related to the target audience?
What is NOT included in the 'Demographics' section related to the target audience?
Which of the following is NOT listed as a business model for e-commerce presence?
Which of the following is NOT listed as a business model for e-commerce presence?
What are the five major steps in the Systems Development Life Cycle methodology?
What are the five major steps in the Systems Development Life Cycle methodology?
What are the main areas where one needs to make decisions when building a website?
What are the main areas where one needs to make decisions when building a website?
What is the most important management challenge in building an e-commerce site according to the text?
What is the most important management challenge in building an e-commerce site according to the text?
What are the two components of system design mentioned in the text?
What are the two components of system design mentioned in the text?
What are the main steps in the System Analysis/Planning phase according to the text?
What are the main steps in the System Analysis/Planning phase according to the text?
What’s the idea. Vision I'LL wise Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix said IT Development timeline and preliminary budget gift 141 s Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall a to i t.ws Slide 4-0 Imagine Your E-commerce Presence (cont.) Where’s the ______
What’s the idea. Vision I'LL wise Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix said IT Development timeline and preliminary budget gift 141 s Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall a to i t.ws Slide 4-0 Imagine Your E-commerce Presence (cont.) Where’s the ______
Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate ______
Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate ______
Who and where is the target audience. Describing your audience Demographics IN Age, gender, income, location A Behavior patterns (lifestyle) Consumption patterns (purchasing habits) Digital usage patterns Content creation patterns (blogs, ______)
Who and where is the target audience. Describing your audience Demographics IN Age, gender, income, location A Behavior patterns (lifestyle) Consumption patterns (purchasing habits) Digital usage patterns Content creation patterns (blogs, ______)
What are the main steps in the System Analysis/Planning phase according to the text? ______ personas a masi
What are the main steps in the System Analysis/Planning phase according to the text? ______ personas a masi
What is NOT included in the 'Demographics' section related to the target audience? ______ patterns (blogs, Facebook)
What is NOT included in the 'Demographics' section related to the target audience? ______ patterns (blogs, Facebook)
Characterize the marketplace ________ Size, growth, changes
Characterize the marketplace ________ Size, growth, changes
Develop an e-commerce presence map Develop a timeline: ________
Develop an e-commerce presence map Develop a timeline: ________
Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those ________
Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those ________
Main areas where you will need to make decisions: Human resources and organizational capabilities Creating team with skill set needed to build and manage a successful ________
Main areas where you will need to make decisions: Human resources and organizational capabilities Creating team with skill set needed to build and manage a successful ________
Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps: Systems analysis/planning Systems design Building the system ________ Implementation
Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps: Systems analysis/planning Systems design Building the system ________ Implementation
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