E-Commerce Presence Planning - Session 9
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Questions and Answers

What is the primary goal of the first phase of planning in building an e-commerce presence?

  • Envision the e-commerce presence (correct)
  • Plan social media content
  • Develop a website design
  • Identify potential sponsors
  • Which activity is NOT part of the website development phase?

  • Arrange site hosting
  • Acquire content
  • Develop site design
  • Determine personnel (correct)
  • What is a milestone that should be achieved during the web implementation phase?

  • Functional website (correct)
  • Social media plan
  • Website plan
  • Mission statement
  • Which social media platform is mentioned as part of the social media planning phase?

    <p>YouTube</p> Signup and view all the answers

    What should be focused on during the web implementation phase regarding the website's visibility?

    <p>Search engine optimization</p> Signup and view all the answers

    What is one of the key functions of User Acceptance Testing (UAT)?

    <p>To verify that business objectives are met by end users</p> Signup and view all the answers

    Which type of testing evaluates the overall functionality of the website as a typical user would interact with it?

    <p>System Testing</p> Signup and view all the answers

    What is a major characteristic of Cloud Server Hosting?

    <p>It allows for the consumption of computing resources like a utility.</p> Signup and view all the answers

    What distinguishes A/B Testing from other types of testing?

    <p>It compares different versions to identify the most effective one.</p> Signup and view all the answers

    What role does a co-located server hosting setup play in e-commerce?

    <p>Applications are hosted on servers owned by the hosting organization.</p> Signup and view all the answers

    Which testing type is conducted by key personnel in various organizational departments?

    <p>User Acceptance Testing</p> Signup and view all the answers

    During which stage of the Systems Development Life Cycle (SDLC) does the organization determine the feasibility of the project?

    <p>Planning</p> Signup and view all the answers

    Which method focuses on evaluating individual components of the site before integration?

    <p>Unit Testing</p> Signup and view all the answers

    What is a primary advantage of native mobile apps compared to mobile websites?

    <p>They can create unique customer experiences.</p> Signup and view all the answers

    Which factor makes mobile hardware specific challenges for developers?

    <p>Smaller size and resource constraints.</p> Signup and view all the answers

    What is a key consideration when designing for mobile displays?

    <p>They are not suited for outdoor use in sunlight.</p> Signup and view all the answers

    What does 'mobile first design' emphasize in e-commerce development?

    <p>Prioritizing the mobile presence before desktop.</p> Signup and view all the answers

    Which statement correctly describes mobile platforms in terms of performance?

    <p>Mobile websites are cheaper but limit user interactivity.</p> Signup and view all the answers

    What has been the trend in the cost of hardware, software, and telecommunications for building and operating a website over the past decade?

    <p>Costs have decreased by over 50%</p> Signup and view all the answers

    Which aspect of website budgeting has increased to account for more than half of typical website budgets?

    <p>Content development and marketing</p> Signup and view all the answers

    What must be considered in addition to initial costs when building an e-commerce website?

    <p>Site and system maintenance costs</p> Signup and view all the answers

    Why is it important to develop a mobile plan when considering an e-commerce presence?

    <p>To port the website to mobile devices</p> Signup and view all the answers

    In the context of the e-commerce planning canvas, which of the following is NOT mentioned as critical for initial cost estimation?

    <p>Legal fees</p> Signup and view all the answers

    What should be included in the longer-term cost considerations for building an e-commerce presence?

    <p>Site and system maintenance</p> Signup and view all the answers

    Which factor has led to the significant shift in website operating costs over the last decade?

    <p>Decreased hardware costs</p> Signup and view all the answers

    When developing a mobile presence for e-commerce, what should be a primary focus?

    <p>Ensuring mobile compatibility</p> Signup and view all the answers

    What is the primary focus of the logical design in the Systems Development Life Cycle (SDLC)?

    <p>Information flow and processing functions at the e-commerce site</p> Signup and view all the answers

    Which of the following describes the purpose of the System Design Specification?

    <p>It describes system functionalities and their delivery.</p> Signup and view all the answers

    What aspect of the physical design translates the logical requirements into tangible elements?

    <p>Specifications for the system's software and hardware</p> Signup and view all the answers

    Which of the following is NOT a component of logical design in an e-commerce system?

    <p>Server model selection</p> Signup and view all the answers

    What would be included in the physical design of an e-commerce system?

    <p>Details of the telecommunications link size</p> Signup and view all the answers

    In the context of SDLC, what does 'Logical Design' emphasize mainly?

    <p>The security measures and control mechanisms</p> Signup and view all the answers

    What do security and emergency backup procedures pertain to in SDLC?

    <p>Logical Design</p> Signup and view all the answers

    Which of the following statements is true about the Systems Development Life Cycle?

    <p>The System Design Specification includes both logical and physical elements.</p> Signup and view all the answers

    Study Notes

    Building an E-Commerce Presence

    Systems Development Life Cycle (SDLC)

    • Development Types

      • Co-located Server Hosting: Applications deployed on a server managed by the organization but hosted on the infrastructure of a service provider.
      • Cloud Server Hosting: Applications run on a network of servers managed by the provider, allowing resource consumption like a utility.
    • Testing Stages

      • Unit Testing: Tests individual program modules.
      • System Testing (ST): Evaluates the entire site as a user would interact with it.
      • User Acceptance Testing (UAT): Conducted by end users to ensure business goals are met.
      • A/B Testing: Compares different site versions to identify the best performer.

    E-Commerce Planning Canvas

    • Timeline & Milestones
      • Phase 1 (Planning): Establish mission statement and personnel involved.
      • Phase 2 (Website Development): Acquire content, create design, and set up hosting; define SEO strategies.
      • Phase 3 (Web Implementation): Identify social platforms and develop a functional website.
      • Phase 4 (Social Media Plan): Create a strategy for product/service promotion on various platforms.
      • Phase 5 (Social Media Presence): Build and maintain an active presence on social media.
      • Phase 6 (Mobile Plan): Optimize the website for mobile access.

    Cost Estimation

    • Hardware, software, and telecom costs for website development have decreased over 50% in the past decade.
    • Marketing, content development, and design costs now constitute over half of typical website budgets.
    • Long-term expenses include site maintenance and development of mobile sites/apps.

    System Design Specification

    • Logical Design: Details information flow, processing functions, databases, security protocols, and backup procedures.
    • Physical Design: Specifies physical components, including server types, software selections, telecommunications capacity, and protection measures.

    Mobile Presence Considerations

    • Hardware Constraints: Mobile devices have limited resources in data storage and processing power.
    • Connectivity Challenges: Slower mobile connection speeds affect performance compared to desktop sites.
    • Display Limitations: Smaller screen size necessitates simplified designs; some displays may be hard to view in sunlight.
    • Interface Adaptation: Mobile platforms leverage touchscreen technology, presenting unique interaction opportunities.
    • Mobile First Design: Prioritizing mobile presence in e-commerce development rather than starting with a desktop site.
    • Performance & Cost: Mobile websites are generally cheaper but offer limited graphics/interactivity; native apps are more expensive but provide enhanced user experiences.

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    Description

    Explore the essential elements of building an e-commerce presence in this quiz. Delve into the planning approach and the Systems Development Life Cycle (SDLC) for effective application deployment on co-located server hosting. Test your knowledge on these crucial concepts and methods.

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