E-Commerce Presence Planning

Questions and Answers

What is the primary goal of the first phase of planning in building an e-commerce presence?

Envision the e-commerce presence (correct)

Plan social media content

Develop a website design

Identify potential sponsors

Which activity is NOT part of the website development phase?

Arrange site hosting

Acquire content

Develop site design

Determine personnel (correct)

What is a milestone that should be achieved during the web implementation phase?

Functional website (correct)

Social media plan

Website plan

Mission statement

Which social media platform is mentioned as part of the social media planning phase?

YouTube Signup and view all the answers

What should be focused on during the web implementation phase regarding the website's visibility?

Search engine optimization Signup and view all the answers

What is one of the key functions of User Acceptance Testing (UAT)?

To verify that business objectives are met by end users Signup and view all the answers

Which type of testing evaluates the overall functionality of the website as a typical user would interact with it?

System Testing Signup and view all the answers

What is a major characteristic of Cloud Server Hosting?

It allows for the consumption of computing resources like a utility. Signup and view all the answers

What distinguishes A/B Testing from other types of testing?

It compares different versions to identify the most effective one. Signup and view all the answers

What role does a co-located server hosting setup play in e-commerce?

Applications are hosted on servers owned by the hosting organization. Signup and view all the answers

Which testing type is conducted by key personnel in various organizational departments?

User Acceptance Testing Signup and view all the answers

During which stage of the Systems Development Life Cycle (SDLC) does the organization determine the feasibility of the project?

Planning Signup and view all the answers

Which method focuses on evaluating individual components of the site before integration?

Unit Testing Signup and view all the answers

What is a primary advantage of native mobile apps compared to mobile websites?

They can create unique customer experiences. Signup and view all the answers

Which factor makes mobile hardware specific challenges for developers?

Smaller size and resource constraints. Signup and view all the answers

What is a key consideration when designing for mobile displays?

They are not suited for outdoor use in sunlight. Signup and view all the answers

What does 'mobile first design' emphasize in e-commerce development?

Prioritizing the mobile presence before desktop. Signup and view all the answers

Which statement correctly describes mobile platforms in terms of performance?

Mobile websites are cheaper but limit user interactivity. Signup and view all the answers

What has been the trend in the cost of hardware, software, and telecommunications for building and operating a website over the past decade?

Costs have decreased by over 50% Signup and view all the answers

Which aspect of website budgeting has increased to account for more than half of typical website budgets?

Content development and marketing Signup and view all the answers

What must be considered in addition to initial costs when building an e-commerce website?

Site and system maintenance costs Signup and view all the answers

Why is it important to develop a mobile plan when considering an e-commerce presence?

To port the website to mobile devices Signup and view all the answers

In the context of the e-commerce planning canvas, which of the following is NOT mentioned as critical for initial cost estimation?

Legal fees Signup and view all the answers

What should be included in the longer-term cost considerations for building an e-commerce presence?

Site and system maintenance Signup and view all the answers

Which factor has led to the significant shift in website operating costs over the last decade?

Decreased hardware costs Signup and view all the answers

When developing a mobile presence for e-commerce, what should be a primary focus?

Ensuring mobile compatibility Signup and view all the answers

What is the primary focus of the logical design in the Systems Development Life Cycle (SDLC)?

Information flow and processing functions at the e-commerce site Signup and view all the answers

Which of the following describes the purpose of the System Design Specification?

It describes system functionalities and their delivery. Signup and view all the answers

What aspect of the physical design translates the logical requirements into tangible elements?

Specifications for the system's software and hardware Signup and view all the answers

Which of the following is NOT a component of logical design in an e-commerce system?

Server model selection Signup and view all the answers

What would be included in the physical design of an e-commerce system?

Details of the telecommunications link size Signup and view all the answers

In the context of SDLC, what does 'Logical Design' emphasize mainly?

The security measures and control mechanisms Signup and view all the answers

What do security and emergency backup procedures pertain to in SDLC?

Logical Design Signup and view all the answers

Which of the following statements is true about the Systems Development Life Cycle?

The System Design Specification includes both logical and physical elements. Signup and view all the answers

Study Notes

Building an E-Commerce Presence

Systems Development Life Cycle (SDLC)

Development Types
- Co-located Server Hosting: Applications deployed on a server managed by the organization but hosted on the infrastructure of a service provider.
- Cloud Server Hosting: Applications run on a network of servers managed by the provider, allowing resource consumption like a utility.
Testing Stages
- Unit Testing: Tests individual program modules.
- System Testing (ST): Evaluates the entire site as a user would interact with it.
- User Acceptance Testing (UAT): Conducted by end users to ensure business goals are met.
- A/B Testing: Compares different site versions to identify the best performer.

E-Commerce Planning Canvas

Timeline & Milestones
- Phase 1 (Planning): Establish mission statement and personnel involved.
- Phase 2 (Website Development): Acquire content, create design, and set up hosting; define SEO strategies.
- Phase 3 (Web Implementation): Identify social platforms and develop a functional website.
- Phase 4 (Social Media Plan): Create a strategy for product/service promotion on various platforms.
- Phase 5 (Social Media Presence): Build and maintain an active presence on social media.
- Phase 6 (Mobile Plan): Optimize the website for mobile access.

Cost Estimation

Hardware, software, and telecom costs for website development have decreased over 50% in the past decade.
Marketing, content development, and design costs now constitute over half of typical website budgets.
Long-term expenses include site maintenance and development of mobile sites/apps.

System Design Specification

Logical Design: Details information flow, processing functions, databases, security protocols, and backup procedures.
Physical Design: Specifies physical components, including server types, software selections, telecommunications capacity, and protection measures.

Mobile Presence Considerations

Hardware Constraints: Mobile devices have limited resources in data storage and processing power.
Connectivity Challenges: Slower mobile connection speeds affect performance compared to desktop sites.
Display Limitations: Smaller screen size necessitates simplified designs; some displays may be hard to view in sunlight.
Interface Adaptation: Mobile platforms leverage touchscreen technology, presenting unique interaction opportunities.
Mobile First Design: Prioritizing mobile presence in e-commerce development rather than starting with a desktop site.
Performance & Cost: Mobile websites are generally cheaper but offer limited graphics/interactivity; native apps are more expensive but provide enhanced user experiences.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Explore the essential elements of building an e-commerce presence in this quiz. Delve into the planning approach and the Systems Development Life Cycle (SDLC) for effective application deployment on co-located server hosting. Test your knowledge on these crucial concepts and methods.

E-Commerce Presence Planning - Session 9